11 Of The Best Beauty Buys Under £10, According To The Experts

From a silky, multi-purpose balm to a fool-proof liquid liner, these are the high-street heroes the experts swear by time and time again...

Bleach London Reincarnation Mask, £7.50

“I was given this to road-test once by Alex Brownsell [BLEACH Co-Founder] and I absolutely loved it. Now, I stockpile the stuff to keep my coloured hair in check. Packed with micro wheat proteins, it hydrated, boosts elasticity and gives limp strands extra shine.” – Teresa Tarmey, Skincare Expert & Facialist 

Available at BleachLondon.co.uk

Bourjois Healthy Mix Anti-Fatigue Foundation, £9.99

“Long-lasting with buildable coverage, this foundation is perfect when you want something to take you through the working day. Semi-matte means you look radiant without any shine. Apply from the centre of your face and work outwards where required.” – Ruby Hammer, MBE & Make-Up Artist

Available at Bourjois.com

Cerave Hydrating Cleanser, £9.50

“Super simple and pared back, this hydrating cleanser is suitable for all skin types, doesn’t strip and helps to soothe sensitive skin without any irritation. It’s very affordable too for how effective it is.” – Abigail James, Leading London Facialist & Skincare Expert

Available at Boots.com

Colab Dry Shampoo, £3.49 & La Roche-Posay Cicaplast Baume, £4.88

“I have two! Firstly, La Roche’s Baume B5 is the most amazing multi-purpose cream for sensitised or aggravated skin. It’s brilliant if you’ve gone overboard with the face peels or you’ve been outside and feel weather-beaten. It’s non-greasy but you get a huge hit of hydration. And of course, I have to mention my COLAB Dry Shampoo which has a high-end formula that leaves no white residue but still absorbs oil and keeps roots fresh.” – Ruth Crilly, Beauty & Lifestyle Blogger 

Available at Boots.com

Rimmel Glam'Eyes Professional Liquid Eyeliner, £5.29

“Every time I see anyone on the tube, at the checkout, or at a party with perfectly applied liquid eyeliner, I ask them what product they’ve used and 9/10 times the answer is this. Cheaper than chips and lasts for hours on end – you can’t beat it.” – Florrie White, Professional Make-Up Artist

Available at Boots.com

Loreal Unlimited Mascara, £9.08 (was £10.99)

“I am obsessed with this mascaras formula as it’s lengthens, thickens and keeps my lashes curled and lifted all day with no dropping. The medium-sized wand is the perfect shape and grabs every single lash without getting messy or overloaded with product. It also has a unique bendy wand which makes application really precise. Plus, it’s so affordable too – I recommend it to everyone.” – Cher Webb, Make-Up Artist

Available at Amazon.co.uk

Max Factor Lipstick In Pink Brady, £8.99

“Max Factor do some of the best affordable lipsticks on the market thanks to their creamy formulas that last for hours with no flakiness. My go-to is this new pinky, coral hue that looks beautiful set against tanned skin (so ideal for summer) but it’s also sheer enough that you can wear it all year round without it ever looking too abrasive or overpowering.” – Rebecca Hull, SheerLuxe Health & Beauty Editor

Available at Boots.com

Max Factor Slimline Brow Pencil, £7.99

“This is a firm favourite of mine. It’s the ideal combination of a slim pencil point and a smooth texture that makes creating natural-looking brows easy and swift.” – Lee Pycroft, Make-Up Artist & Wellbeing Expert

Available at Superdrug.com

NYX Liquid Eyeliner In The Vinyl Finish , £7

“I absolutely love this liquid liner. I mainly use it after lash application to blur and deflect the line where the eyelash meets the lash band. The shine also makes eye make-up stand out even more.” – Joy Adenuga, Freelance Make-Up Artist

Available at NYXCosmetics.co.uk

The Ordinary Lactic Acid, £5.80

“My under £10 would be this acid for its gentle, exfoliating properties. It also has deep hydrating benefits, enabling the skin to not only stimulate cell turnover, but also hoard moisture within the skin’s layers, giving back its healthy glow with zero downtime.” – Michaella Bolder, Skincare Expert

Available at TheOrdinary.com

Weleda Skin Food, £7.95

“This beauty of a product works wonders. Not only is it intensely hydrating, it’s incredible for creating a dewy effect on the skin. Use under your make-up for an all-over glow. Or, warm it into your fingers and then pat onto the cheek bones for a soft-focus highlight.” – Lisa Potter-Dixon, Make-Up Artist, Brow Expert & Author 

Available at Weleda.co.uk

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