12 Influencers Share Their Favourite Beauty Finds Under £30

12 Influencers Share Their Favourite Beauty Finds Under £30

From protective SPF drops to fool-proof lipsticks and serums that actually work – we all want to know what top influencers choose to spend their money on. To satiate our curiosity, we asked some of the biggest names in beauty to reveal the latest high-street heroes under £30 they wouldn’t be without.

All products on this page have been selected by our editorial team, however we may make commission on some products.

Tan-Luxe Super Gloss SPF30, £28

Rated By: Eilidh, @Addicted_To_Face
Why She Loves It: “This one-stop-shop does a bit of everything. Perfect for lazy summer days when you’re not into heavy make-up, but you want a hint of instant colour. More make-up than tan, it’s an instant wash of bronze that can be built up for more intensity or sheered out for a lighter effect. It’s also incredibly hydrating with added SPF protection. The best buy for glossy, glowing skin.” 
Available at LookFantastic.com

Clinique Moisture Surge 100H Auto-Replenishing Hydrator, £38

Rated By: Naomi, @TheLondonFoxx
Why She Loves It: “I’ve always loved Moisture Surge, but it’s recently had a makeover and now comes with an even lighter texture for long-lasting hydration. Silky-smooth, it sinks in fast and preps skin for any make-up that follows. The dry down is really radiant, too, so you get a beautiful glow that breathes through any foundation or primer applied on top.”    
Available at LookFantastic.com

The Earth To You Castor Oil, £16

Rated By: Elisa Lune, @Elisa_Lune
Why She Loves It: “I’ve been using this throughout the most recent lockdown when I was wearing barely any make-up. I wanted something that would strengthen my lashes and brows, and this has been incredible. Using it both morning and night, I’ve noticed such a change in the thickness of my lashes and gaps I previously had in my brows have been filled in with hair. It’s a natural way to get some growth back. There are different size bottles available, too, with a little brush applicator and tube that you can fill up and pop in your make-up bag. Sometimes I prefer not to wear mascara, but I’ll always apply this and then curl my lashes.” 


Available at Algorithum.com

Davines OI Absolute Beautifying Shampoo, £20.50

Rated By: Emily Jane Lathan, @EmilyJaneLathan
Why She Loves It: “This isn’t necessarily ‘new’ but it is to me. It leaves my hair so clean and soft with absolutely no sticky residue – it’s a must-try if you have a fringe. It also has a beautiful scent that stays around for days. It’s my go-to and desert island product.”
Available at CultBeauty.co.uk

La Roche-Posay Anthelios Age Correct SPF50+, £18.75

Rated By: Em Roberts, @TheLipstickFever 
Why She Loves It: “This provides you with huge anti-ageing benefits, as well as SPF protection and it’s under £20. It comes with SPF50 to shield your skin from UV damage, while added skincare benefits help to reduce issues like fine lines, dark spots and improve elasticity overall. The consistency isn’t sticky or heavy either, which makes it perfect for sensitive skin. It’s totally saved my complexion this summer.” 
Available at Boots.com


Givenchy Beauty Rose Perfecto Lip Balm, £28

Rated By: Jessica Skye, @_JessicaSkye
Why She Loves It:
“Lip balms never looked so good. This is a must-try if you want healthier-looking lips that have a subtle sheen of something. The colour is a soft peachy tint that’s universally flattering, while the hydrating texture keeps lips smooth and flake-free. Great worn solo, or on top of other lipsticks.”  
Available at JohnLewis.com


Hello Sunday The One That’s A Serum SPF Day Drops, £20

Rated By: Elise Gill, @Lumi_Lise
Why She Loves It: “I love these drops from new brand Hello Sunday. The consistency is beautiful, especially if you love a dewy finish. I pat two fingers worth onto my skin and watch it sink in as it leaves behind a glossy, luminous glow. You can also mix them into your moisturiser, but they work just as well under make-up, too.”
Available at CultBeauty.co.uk

Typology Nourishing Body Scrub, £20.40

Rated By: Jasmine, @Amourophelia 
Why She Loves It: “I’ve been waving goodbye to dry and dead skin cells recently thanks to this new divine scrub from Typology. The texture is a gel-like-oil that transforms into a beautiful milk when rinsed with water. What makes this scrub even better though is its main ingredient: sweet almond oil. Not only does it have a beautiful scent, but it soothes, softens and nourishes skin for silkier limbs. It’s also full of botanical oils that make exfoliation a joy – not to mention how chic it looks on the side of the bath.” 
Available at Typology.com

Luneia Clarity Concentrate Serum, £28

Rated By: Sofia, @Honest.Skin 
Why She Loves It: “Incredibly lightweight, this juicy serum absorbs quickly for a non-tacky finish. It’s brilliant if you’re breaking out a lot, or feel the regular use of a facial covering is drying your complexion out. Exfoliating ingredients like salicylic acid, as well as the addition of niacinamide, takes down inflammation and redness at speed.” 
Available at Luneia.com

Monday Muse The Juice Daily Serum, £40

Rated By: Rachel Joy, @JoyInMySkin

Why She Loves It: “This lightweight serum hydrates and protects, while encouraging better skin health, too. Brimming with skin-soothing centella asiatica, red algae, prebiotics and niacinamide, it’s so multi-functional and offers a host of benefits – from brightening, to smoothing and preventing early signs of ageing. Use it both morning and night, applying it before retinol to offset any irritation and to further strengthen skin and boost its resilience.”
Available at MondayMuseSkin.com


Colour Wow Xtra Large Bombshell Volumiser

Rated By: Elle McNamara, @BambiDoesBeauty

Why She Loves It:  "I’m someone who doesn’t usually bother too much with hair styling products, but this is so easy to use - a few pumps into damp hair and it gives such volume to roots and grip to the rest of the hair which allows for styling to hold better. I’m a hair mousse convert thanks to this." 

Available at CultBeauty.co.uk

Skin Proud Sorbet Skin Everyday Jelly Moisturiser, £9.30

Rated By: Charlène, @Msceebee
Why She Loves It: “I only discovered this recently but it’s easily one of my favourite buys of 2021. It’s light and absorbs easily without ever leaving behind any shine – ideal if you’re an oily-skinned girl, like me. Gentle and seriously hydrating, it’s a must-try for summer for the plumped effect it lends skin.” 
Available at Boots.com

Valentino Beauty Minirosso Lipstick, £26

Rated By: Eva, @WhatEvaWears 

Why She Loves It: “I was incredibly excited to hear Valentino were launching a full beauty line, and the collection doesn’t disappoint. There are so many products to recommend, but if you’re wanting to make your first foray into the brand without breaking the bank, the new Minirosso Lipsticks are definitely worth a try. They are super pigmented yet lightweight, and come in satin and velvet matte finishes. If you’re unsure which shade to go for, try ‘Rosso Valentino’, the maison’s signature shade.”
Available at Selfridges.com


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