12 Instagram Beauty Hits We Love

12 Instagram Beauty Hits We Love

Beauty products have a habit of gaining momentum on Instagram, but are they any good? Whether it’s the latest, buzz-worthy make-up or the newest innovation in skincare, to sort the good from the just okay, we put some of the most hyped products to the test. Here’s what came out on top…

All products on this page have been selected by our editorial team, however we may make commission on some products.

Alpha-H Vitamin B Serum, £44.95

Why You’ll Love It: We love these small, colourful serums from Alpha-H. Each one tackles a different concern, but this vitamin B formula is our go-to. Brimming with niacinamide, just a few drops will strengthen and protect your skin’s moisture barrier, ensuring hydration is locked in long term. Meanwhile, panthenol (a vitamin B derivative) soothes, softens and plumps skin, and copper tripeptide stimulates collagen production while also enhancing what you already have. It’s a great product for sensitive skin types, or anyone looking for extra comfort and hydration – the high level of hyaluronic acid will flood skin with moisture and keep it there for days. Plus, it’s never sticky or greasy – this one dries fast with zero pilling.Available at CultBeauty.com

BeautyBio Glass & Gloss Megawatt Glow Pro-Facial, £65

Why You’ll Love It: Said to be the equivalent of 20 pro-grade facials in one jar, it’s no wonder this has had such has rave reviews. A two-step process, one side features biodegradable nano-dermabrasion crystals to gently exfoliate away dead skin cells, while step two is powered by mineral-rich seawater and peptides to give skin a supple, smooth finish. Expect your complexion to feel and look bouncier post-use.Available at CultBeauty.com


Alpyn Beauty Creamy Bubbling Cleanser With Fruit Enzymes, £26.50

Why You’ll Love It: You can’t move for cleansers these days, but some work double time, saving you precious minutes in your daily routine. This one from Alpyn Beauty is brimming with exfoliating AHAs and papaya enzymes – both swiftly remove dead skin cells that are sat on the surface and, as a result, create brighter, fresher-looking skin. As for the cleanser itself, it has a hydrating, silky texture that sweeps away all traces of make-up. Unlike other cleansers, it also leaves skin feeling smooth and soft, never dry or tight. A staple for the colder months when your complexion needs a gentle touch.Available at GB.Alpyn.com

Saturday Skin Cotton Cloud Probiotic Power Mask, £4.60

Why You’ll Love It: More than just pretty packaging, this juicy sheet mask is laced with two prebiotics and four probiotics to keep your skin balanced. It floods skin with a hefty dose of moisture, while allowing key ingredients – including strengthening vitamin E – to penetrate and plump. Pop it onto clean skin and leave for 20 minutes. While the results are temporary, you’ll instantly notice improved radiance within your complexion. Better still, it primes skin ready for make-up. Squeeze out any remaining serum that’s left from the sheet and run it down your neck and over your hands.Available at CultBeauty.com

Summer Fridays Light Aura Vitamin C Eye Cream, £40

Why You’ll Love It: If you’re in the market for a new eye cream, don’t miss this one from Summer Fridays. With ingredients that are proven to work – think plumping peptides and brightening vitamin C – it promises to strengthen this delicate area of skin and boost elasticity for a fresher, firmer appearance. While no cream will ‘completely reverse signs of ageing, this certainly improves skin tone over time, while added caffeine keeps puffiness at bay. Use just a small amount with your ring finger, patting it gently around the eyes – the lack of mineral oils and parabens (which are common in eye creams) mean you’re less likely to suffer with any irritation as a result.

Available at SpaceNK.com

LYS Beauty Higher Standard Satin Matte Cream Blush, £14

Why You’ll Love It: LYS is a new beauty brand on the block. We love everything in the range – including the slick make-up brushes – but this cream blush is the standout. Soft and easy to blend, its velvety texture melts into the skin for a bit of instant glow. Added avocado oil and vitamin E keep skin supple, while the semi-matte dry down doesn’t budge. Available in several beautiful shades, there’s something for everyone to try. We love to use it on eyelids for an on-trend peachy tint.Available at CultBeauty.com

Noto Botanics Hydra Highlighter, £25

Why You’ll Love It: You’ve probably seen this compact highlighting pot doing the rounds on social media. Designed to hydrate, highlight and heal your skin, the satisfying texture is almost bouncy to touch. A little goes a long way, so we recommend tapping it on with your fingers and buffing out the excess with a brush. Immediately, you’ll see a natural glow that looks healthy and believable. Skin gets a quick dose of hydration thanks to coconut, olive and jojoba oils, too. To take things a step further, try smattering a little onto eyelids, your cupids bow, collar bone and legs for a soft bronze touch.Available at Revolve.com 

RMS Beauty Eyelights, £25

Why You’ll Love Them: When we spied these cream eyeshadows on Instagram, we had to snap them up. Available in six subtle, metallic shades, they provide a sheer wash of colour that catches the light beautifully. Ideal if you like that wet-look lid, as well as a buildable texture that can be amped up or muted down depending on your preference, the added organic green tea keeps inflammation at bay while quinoa extracts nourish and soothe. We love that each tube includes a reusable key, which allows you to squeeze out the remaining contents before you recycle it. Available at SpaceNK.com

Briogeo Don’t Despair Repair Treatment, £36

Why You’ll Love It: Dry, tired hair is no match for this new strengthening treatment. Using rice water protein, the softening cream penetrates the fibres to rebuild broken bonds. Meanwhile, rosehip oil boosts moisture and promotes better shine and colour – even for blondes. Use it once a week post-shampoo, applying it to damp hair. You’ll notice a difference if you leave it on for just ten minutes, but we recommend leaving it on overnight for a more intensive treatment. Suitable for everyone, this works on every hair type, including curly and textured hair.Available at CultBeauty.com

IPKN Colour Correcting Primer, £25

Why You’ll Love It: Primers can be hit or miss, but this one from IPKN is a favourite. Complete with purple undertones, it works to cancel out dullness while the smooth texture sits imperceptibly on the skin, never interfering with any make-up on top. The pearl powder boosts luminosity for a visible glow, but excess oil is kept in check so you never have any unwanted shine. While it’s designed to be worn with foundation, you can also wear it solo to reap the skincare benefits.Available at Revolve.com

Kopari Ultra Restore Body Butter, £30

Why You’ll Love It: You’ll be hard pushed to find a bad review of this buttery body cream. Brimming with hyaluronic acid and coconut milk, it coats limbs with moisture without any tell-tale stickiness. To get the most from it, apply it to damp skin – your skin is more permeable when it’s damp, so all the nourishing ingredients will be better absorbed. The warming, coconut scent is a huge bonus – it’ll help you feel instantly clean and relaxed.Available at CultBeauty.com

Rose Inc Cooling Spheres, $60

Why You’ll Love Them: Rose Inc has launched ice globes and they’re every bit as covetable as you’d expect. The pretty pink design aside, they’re incredibly chunky with thin handles to give you maximum control. Designed to boost blood flow and reduce inflammation, start by using them in the centre of your forehead, then glide the tool out towards your hairline and the temples. Continue with this motion all over to contour and firm your face. Apply a gentle pressure as you go. Great for treating sunburn, puffiness and general inflammation – just remember to keep them in the freezer for best results.

Available at RosieInc.com

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