12 New Beauty Discoveries On Instagram
12 New Beauty Discoveries On Instagram

12 New Beauty Discoveries On Instagram

We all know beauty is big business on Instagram. But in a crowded market, it can be tricky to sort the good from the just okay. That’s why we’ve put some of the most hyped products to the test. Here’s what came out on top…
By Rebecca Hull

All products on this page have been selected by our editorial team, however we may make commission on some products.

Microderm Instant Glow Body Polish, £38 | Goop

Goop fans love its facial exfoliator, which explains why it’s taken the same formula and adjusted it for use on the body. The result is an impressive skin-smoother that uses minerals like quartz, garnet and hydrated silica to buff away dead skin cells and bumps. Results are immediate too – think brighter, softer limbs and no unwanted redness. The added kakadu plum seed oil is a welcoming addition – hydrating, it works to cushion the harsh effects of exfoliation and seal in extra moisture.

Available at Goop.com

High Roller Ingrown Hair Tonic, £40.95 | Topicals

Dubbed a ‘game-changer’ this minimises ingrown hairs and keeps skin bump-free. Roll it on post-shave to let ingredients like salicylic acid and zinc PCA penetrate and clear out clogged pores. It provides instant relief by minimising any irritation – plus, the rollerball applicator is cooling, so it’s seriously satisfying to apply. We suspected it was another TikTok fad, but were actually impressed with its ability to diminish the visible signs of razor burn.

Available at LondonLovesBeauty.com

Empowered Legit Lashes Mascara, £26 | Huda Beauty

Those with naturally fair, wispy lashes will benefit from using this plumping mascara. Double-ended, one side focuses on curling and lifting, while the other is all about enhancing volume. Use both together or separately – depending on the look you’re after – and you’ll find just a few coats give you all you need. The in-built fibres make this so impressive. They wrap around each lash individually, plumping them up for inky definition.

Available at Boots.com

Good Behavior Spirulina Protein Smoothing Blowout Balm, £35 | IGK

We love every launch from IGK, including this blow-dry balm. Heat activated, it melts into hair when you blast it with warm air. Once dry, you won’t get any weighty or heavy feel, but you will see hair looks fuller, bouncier and shinier. It gives strands a glossy look you can normally only achieve at a salon. Use just a small amount for best results, working it through wet hair from root to tip.

Available at Revolve.com

Doin The Most Lip & Cheek Glow Balm, £16 | Kylie Cosmetics

Kylie Cosmetics has naturally been an Instagram sensation, but some products are better than others. This Lip & Cheek Glow Balm gives skin a quenched and healthy-looking flush thanks to its bouncy texture. Sheer on application, it’s easy to build the colour and layer up for more of a statement look. It never streaks or falls into fine lines either. Use a little on your lids and cheeks to tie your look together.

Available at KylieCosmetics.com

Moisture Whipped Ceramide Cream, £34 | Kopari Beauty

This soothing cream is so popular. With a mousse-like texture, it feels amazing on the skin and isn’t a bore to apply. Hyaluronic acid, desert milk and coconut oil seal in hydration, while shea butter protects skin and lends a subtle sheen. It’s perfect if you suffer with dry, scaly patches or feelings of tightness as it instantly alleviates both. Better still, it wears well underneath make-up, never causing any pilling or greasiness. 

Available at CultBeauty.co.uk

The Sunscreen SPF 30 PA+++, $25 | Nécessaire

This is yet to launch in the UK, but will soon join the rest of the line-up at Space NK. Like most SPFs these days, it has a milky consistency that dries down transparent, so you never get any of that tell-tale white cast. But what we love the most are the ingredients. Niacinamide, hyaluronic acid and panthenol work together to lock in hydration. Plus, there are no silicones or parabens and it’s been dermatologically tested to ensure it never causes irritation. Stock up as soon as it hits the shelves.

Available at Necessaire.com

Somebody Wood Eau De Parfum, £96 | Phlur

Phlur is the fragrance brand everyone’s talking about. Its latest scent ‘Somebody Wood’ is perfect for this time of year. Bergamot, leather, saffron and amber come together in a fragrance that’s warming and cosy. It’s the ultimate evening-out scent, but isn’t so heavy it can’t be worn in the day either. Extra points go to the chic bottle that would elevate any bathroom shelf.

Available at Selfridges.com

Lip Blur Matte Blurring Lipstick, £20 | Saie

SAIE has slowly expanded its concise and perfectly edited range. The latest launch is these Lip Blur sticks. Spied in lots of beauty flat lays, they offer the comfort of a balm but with a matte finish of a lipstick. Each one contains hyaluronic acid, olive oil and fruit waxes to keep lips smooth and hydrated. There are six suits-all shades but we love ‘Classic’ – a warm red – for the evening and ‘Modern’ – a peachy pink – for the day.

Available at CultBeauty.co.uk

CC Me Serum, £60 | Summer Fridays

Want a good vitamin C serum? Try this one from Summer Fridays. With a hefty double dose of that key ingredient, it works over time to fade uneven tone and brighten dullness. You won’t see changes overnight, but with regular use you’ll begin to see your skin has a healthier bounce to it. The added squalane is comforting too, working to seal in hydration so your complexion feels and looks softer.

Available at SpaceNK.com

Orange Crush Whipped Shower Foam, £12.99 | Sundae

It’s like these fun shower foams were made for Instagram. Aesthetics aside, we love that they come out as a whipped foam. As you massage them in, each one turns into a hydrating gel and then a foam to cleanse and exfoliate the skin simultaneously. That’s thanks to AHAs and vitamin C, as well as kakadu plum which is known for its moisture-sealing abilities. There are several scents to choose from, but we like ‘Orange Crush’ best.

Available at CultBeauty.co.uk

Boum-Boum Milk All Over Cream Spray, £67 | Violette_FR

Make-up artist and content creator Violette created this milk to streamline lengthy beauty routines. A three-in-one product, it acts as a toner, serum and moisturiser – a little can even be scrunched into your hair to hydrate dry strands. Sold in French pharmacies, you can have it shipped to the UK. Mist it on and you’ll get a hit of refreshing hydration that keeps skin feeling supple throughout the day. We love the milky texture and luminous dry down.

Available at VioletteFR.com

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