13 Of The Bestselling Beauty Buys

No sooner are these 13 items stocked before they start to fly off the shelves again – each one delivers on its promise, so it’s no surprise they’re well-loved worldwide. Meet the most popular mascaras, concealers, self-tan and skincare that continue to fly off the shelves everyday…

Batiste Dry Shampoo, £2.99

One can of this iconic dry shampoo is sold every second in the UK. That’s 3,600 cans an hour for those wondering. Saving day-old blow-dries for forty years, it’s a mainstay in most people’s product cabinets for its fast oil-absorbing qualities and the unbeatable texture and volume it lends to lifeless strands.

Avaliable at Boots.com

Bioderma Sensibio H20, £10.80

Loved by make-up artists and A-listers alike, this skin-loving cleanser sells every three seconds around the world, making it the most popular micellar on the market. Made up of cleansing micelle particles suspended in soft water, it gently draws impurities from the skin and is ideal for removing make-up on-the-go or wherever water isn’t easily accessible, since it cleanses without needing to be washed off. There is also a version for dry skin (Hydrabio) and one for oily skin (Sebum), though Sensibio remains their most popular.

Avaliable at Boots.com

Collection Lasting Perfection Concealer, £4.19

Always living up to its full-coverage promises, it’s little wonder this has become a worldwide beauty phenomenon with ten selling every 60 seconds. It hides dark circles, hyperpigmentation and any imperfections on the skin, but it’s still creamy enough to wear under the eyes while looking (and feeling) comfortable all day. Its affordable price tag is a huge bonus, too. 

Avaliable at Boots.com

Fake Bake Flawless Self-Tan, £24.95

This self-tanner was perfected for 25 years before it was released to the masses. Now, it has a huge global following with one bottle being sold every 30 seconds across the globe. Delivering a lustrous, golden glow that looks believable, it’s easy to see why it has such a huge fan-base. 

Avaliable at LookFantastic.com

Goutal Chat Perche, £66 

This children’s perfume was always expected to be popular, but the brains behind the brand never expected it to be as much as a success as it is. It fast became a best-seller at their Paris boutique, before becoming a sell-out worldwide. Camille Goutal (who created the fragrance for the brand she inherited from her mother, Annick Goutal) said she was surprised at first that grown women wanted to wear it too, but quickly realised there’s something so special about wearing the same fragrance as your child. 

Avaliable at JohnLewis.com

Huda Beauty Samantha Lashes, £15.50

These decadently long, fluttery lashes have been best-sellers since they launched in 2013 and still continue to sell at a rate of knots.

Avaliable at CultBeauty.com

Maybelline The Colossal Volum Express Mascara, £6.99

Affordable and effective with no clumping, it’s little wonder this mascara from Maybelline is a worldwide bestseller. In fact, it’s said to be the favourite mascara in Amsterdam, with Dutch beauty vlogger Nikkie de Jager (aka NikkieTutorials) claiming it’s the only product people need other than a  lip gloss. The formula doesn’t budge, delivers soft, yet impactful definition and is ebony black for the darkest finish. 

Avaliable at Boots.com

Nuxe Ultra Nourishing Lip Balm, £10.50

One of these nourishing balms is sold every 28 seconds. Made with nourishing shea butter and anti-bacterial honey, lips are left feeling soft, kissable and completely crack-free. 

Avaliable at CultBeauty.com

Sand & Sky Australian Pink Clay Porefining Face Mask, £39.95

50,000 of these were sold in its first eight weeks of hitting the shelves and ever since has continued to be a sell-out with waiting lists galore. Why the fuss? Detoxifying and skin brightening, it works fast to draw out impurities, refine pores and keep the surface smooth and plump with softening kaolin, vitamin A, exfoliating liquorice and brightening vitamin C. 

Avaliable at BeautyBay.com

Shiseido Kajal Ink Art Shadow, Liner Brow, £22

Shiseido has recently revamped its entire make-up collection, but there’s one-star product that’s not only a favourite in Tokyo, but also around the world: a deep-red kohl eyeliner that can be smudged for a hazy, burgundy effect. This red (which is outselling the liner in basic black) is a fresh take on smokey eyes and looks incredibly chic on everyone.

Avaliable at CultBeauty.com

Tangle Teezer, £9.35 (was £11)

With a huge celebrity following (think Kate Middleton, Cara Delevingne and Victoria Beckham) one of these cult classic brushes sells every twenty seconds worldwide. It makes light work of matted knots and keeps snagging to a minimum resulting in less breakage and less damage to strands. 

Avaliable at LookFantastic.com

Weleda Skin Food, £12.95 

Loaded with detoxifying rosemary and antioxidant-rich chamomile, this silky balm floods skin with hydration but it famously doubles-up too as a primer for your base. Make-up artists regularly recommend using this underneath your foundation for a result that’s luminous, sheer and never cakey. It’s also brilliant for removing dry patches with a light, herbaceous scent that’s seriously addictive. 

Avaliable at LookFantastic.com

Sulwhasoo First Care Activating Serum, £56.88

Available on Amazon UK, this moisturising serum contains skin-brightening liquorice root and has actually been around since 1997 – and for many South Korean women, it’s the first step in their infamous layering routines. It’s the number-one-selling skin-care serum in South Korea, with a staggering amount sold worldwide, too. 

Available at Amazon.co.uk

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