14 Products This Influencer Buys On Repeat

14 Products This Influencer Buys On Repeat

With a good eye for all things fashion and beauty, Eva – aka @WhatEvaWears – is a woman with her finger on the pulse. Often ahead of the curve when it comes to the latest trends and products, she knows what works and where to spend your money. From her go-to haircare to the foundation she’s never without, these are the beauty heroes she relies on time and again…

All products on this page have been selected by our editorial team, however we may make commission on some products.


NARS Sheer Glow Foundation, £33.50

This is my forever foundation. I’m a bit of a foundation junkie, and I’ve tried many but I always come back to this one from NARS. My skin sits on the oilier side, but just a little bit of powder on top throughout the day helps it last well with zero caking. 

Available at LookFantastic.com


Code8 Precision Liquid Eyeliner, £28

Recently, I discovered the Code8 Beauty Precision Liquid Liner and I’m obsessed. It’s super black with a very precise, fine nib that’s easy to use. I’ll definitely be repurchasing this one on a regular basis. 

Available Net-A-Porter.com


H&M Make-Up Bag, £3.99

I’m embarrassed to say that my make-up bag is about eight years old, and I brought it in H&M for about £2. It’s old and the zip is broken but I would 100% repurchase it/get a new one as they’re so affordable and spacious. 

Available at H&M.com


Boots Little Stories Oh So Coconutty Baby Butter, £4.49

This may be a niche recommendation, but I only use baby butter products on my skin. They tend to have a lot less fragrance and a result, they don’t irritate my skin, they just moisturise it. The one I’m using at the moment is this one from Boots which smells lovely and keeps my skin smooth and flake-free. I swear by the Waitrose Baby Bottom Butter, too – it was only £3.50 a pot and I was so gutted when it got discontinued. 

Available at Boots.com


Charlotte Tilbury Full Fat Lashes Mascara, £23

Mascara is a staple in my make-up bag and I’ve gone through several. My favourite of all time, however, is Charlotte Tilbury’s Full Fat Lashes. It gives incredible length and definition, so it’s great for a night out. 

Availale at CultBeauty.com


Paula's Choice Skin Perfecting 2% BHA Gel Exfoliant, £28

At night, I always use a rosehip oil (there’s an affordable one by The Ordinary I love) and I tend to alternate it with this exfoliant from Paula’s Choice. It’s been recommended to me by so many people and I am loving the results – it’s definitely on my repurchase list for the smooth, even glow it gives my skin. 

Availale at CultBeauty.com


Anastasia Beverly Hills Dip Brow Pomade 

This has been in my make-up bag for years, it’s the best brow product I’ve ever tried, hands down. It doesn’t budge and it stays on your face all day. One pot could easily last you years, too. If I don’t want to use anything too heavy, then I’ll switch to Eyeko’s Brow Gel. It holds the brows in place and makes them look thicker, but without adding too much product. 

Availale at CultBeauty.com


Shea Moisture Haircare, £10.39

It’s taken me a while to learn what is best for my curls. When I first started my natural hair journey around 2013, there weren’t too many curly haircare products on the market, so my options were limited. Now there is so much more available, and at different price points, which is amazing to see. I’ll always buy the Shea Moisture products on repeat. This is one of the original brands I used and continue to love. Both their shea butter and castor oil ranges are some of the best out there. I’m also a fan of Imbue Curls and Olew Hair. If you’re on a budget, try Maui Moisture in Boots, too. Finally, a little tip – if you have curly hair, oils are your friend. I love to use natural coconut oil for hair masks and grapeseed oil to seal in any leave-in conditioners. Within an hour, my hair will have absorbed it all up. 

Available at JustMyLook.com


Charlotte Tilbury Hollywood Flawless Filter, £34

When it comes to cheeks, I tend to apply just blush. However, if I want to create a subtle glow, I’ll always do so with this product. It’s such a brilliant multi-use buy which you can mix in with your foundation, dab onto your cheeks, or wear it alone. If I really want to amp it up, then Fenty Beauty’s ‘Trophy Wife’ is a personal favourite – though it’s not for the faint hearted. 

Available at CultBeauty.co.uk


Juvia’s Place Eyeshadow Palettes, £14.95  (was £20)

I love and highly recommend this black-owned beauty brand. Their eyeshadow palettes are really pigmented, while the vibrant packaging is beautiful. They have some brilliant shades available. I also love the Urban Decay Naked Palettes – I am still sad the original was discontinued as it’s just so good for creating subtle day-to-day looks. 

Available at LondonLovesBeauty.com


Carmex Classic Lip Balm, £2.25

It may not be very glam, but this is – in my opinion – the best lip balm you can buy. I was prescribed [the acne treatment] Accutane a few years ago and it dried out my lips so badly. The only thing that ever brought them back to their normal self was this balm – I won’t ever deviate from it. 

Available at Amazon.com


NARS Blush in Super Orgasm, £26

NARS do the best blushers and I’ll always continue to stock up on their shades. My favourite was called ‘Douceur’ but it was discontinued, so now I’m loving ‘Super Orgasm.’ It goes with most eye make-up and has lots of fine shimmer that catches the light well. If you’re on a budget, you can’t go wrong with the Boots Natural Collection Blush in ‘Peach Melba’ – it’s a universally flattering shade. 

Available at CultBeauty.com


MAC Matte Lipstick in Taupe, £17.50
KVD Beauty Everlasting Liquid Lipstick in Nosferatu, $21

I have two favourite lipsticks I wear on rotation. My go-to nude is from MAC in Taupe. It’s a colour I wear most days as it’s subtle, but impactful at the same time. In terms of a never-without red, it’s got to be Nosferatu from KVD Beauty. It’s just really rich and vivid, plus it lasts so well. Finally, I’ve recently discovered the Kenyan beauty brand Canvas Cosmetics and I love their liquid lipsticks. I like to mix the shades Savannah and Vogue for a slightly vampy daily nude. 

Available at LookFantastic.com and KVDVeganBeauty.com


Follow @WhatEvaWears

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