16 Products This Beauty Influencer Buys On Repeat

16 Products This Beauty Influencer Buys On Repeat

With a slick aesthetic and second-to-none knowledge of new brands, LA-based beauty influencer Yalda – @CasualFridaysLA on Instagram – has her finger on the pulse. From glow-giving highlighters to the affordable mascara she wouldn’t be without, here are the products she buys on repeat.

All products on this page have been selected by our editorial team, however we may make commission on some products.


Giorgio Armani Luminous Silk Foundation, £32.25

“This is the foundation I always go back to. It leaves my skin looking flawless every single time I use it. It builds beautifully, feels weightless and has a natural, yet glow-y-looking finish. It ticks all the the boxes.”Available at LookFantastic.com


Essence Lash Princess Curl Mascara, £2.70

“I love the Diorshow Mascara – I call it the ‘OG’, it’s that good. But my other favourite is the Essence Lash Princess Curl Mascara. Ideal for those on a budget, it gives lots of volume, length and definition.”Available at Notino.co.uk


Anastasia Beverly Hills Brow Wiz, £18.40

“I’ll never stop buying this brow product. I have very thin brows and this is the only thing that’s ever worked to fill out those areas of sparseness in a natural looking way. I use very light strokes, following my natural shape to mimic the effects of real hairs. Take your time when you first use this – it’s easy to go overboard when you’re in a rush.”Available at LookFantastic.com


Westman Atelier Lit Up Highlight Stick, £44

“This is the best highlighter there is, and you can use it on your cheeks, eyelids, anywhere really. Again, the creamy consistency is what makes it so easy to use. I love the Super Loaded Tinted Cream Highlighters, too.”Available at NET-A-PORTER.com


Merit Lip Oils, $24

“Recently, I’ve become a lip oil convert. I love the way they make my lips feel and look – the ones by Merit are my favourites. The shades Bel Air and Taupe are beautiful – not to mention ideal for this time of year.”Available at MeritBeauty.com



Charlotte Tilbury Filmstar Bronze & Glow, £49

“This is the product I use to warm up and contour my skin. It’s available in a mini size as well, which makes it great for throwing in my bag on the go.”

Available at CharlotteTilbury.com


Tower28 Beach Please Lip & Cheek Cream Blush, £18

“If you’re yet to try these, I promise you’ll love them. Silky in texture, you can layer them up for more intensity or sheer them out for a simple wash of colour. I love all the shades, but Rush Hour is my favourite.”Available at CultBeauty.co.uk


CeraVe Foaming Wash, £9.50

“One of my go-to repurchases, I love how this never strips the skin. Instead, it leaves it feeling really clean and comfortable after removing a full face of make-up. It’s always my second-step cleanse.”Available at LookFantastic.com


Ouai Shampoo & Conditioner, £44

“For daily haircare, I love this shampoo and conditioner from Ouai. I go between this and the Olaplex series to keep my hair strong and flexible. I find I have to switch it up because my hair seems to get used to products quite quickly, so many products stop working their magic over time.”Available at LookFantastic.com


Bobbi Brown Longwear Cream Shadow Stick, £25

“When it comes to eye make-up, I love a one-and-done cream shadow. They’re quick and easy to use, plus they make it look as if you’ve really made an effort, when in reality, it’s anything but. The Bobbi Brown sticks are my favourite – especially in the shade Cinnamon – but I love the By Terry Ombre Black Star Sticks, too.”Available at BobbiBrown.co.uk


Dior Forever Skin Corrector, £24.30

“Since I found this, I’ve never needed anything else. It provides flawless coverage, doesn’t crease and never feels cakey or dry. Plus, it won’t settle into fine lines come 4pm.”Available at Boots.com


Urban Decay 24/7 Gel Eyeliners, £15.50

“The Persona eyeliners are my favourite as they’re so creamy and easy to blend, but they’re only available in the US. A good UK dupe are these Urban Decay liners – they have so many beautiful, fun colours to choose from and are great for smudging out.”Available at CultBeauty.co.uk


Lisa Eldridge True Velvet Lipsticks, £26

“From packaging to product, these lipsticks are perfection. The formula is so easy to wear and the colour payoff is second to none. The shade range is so impressive – I only wish I could collect them all. I also love MAC – they make shades I won’t ever stop buying, including Ruby Woo and Crème Cup.”Available at LisaEldridge.com


Sisley Black Rose Mask, £119

“I’ve used this for years and love it in combination with their oil. It’s an amazing duo – they both nourish and plump the skin, and the luxurious textures feel so comforting.”Available at NET-A-PORTER.com


Truffle Clarity Jumbo Jetset Case, $125

“This is only available in the US, but if you’re ever there, try to pick one up. It’s completely transparent, so it’s easy to find what you’re looking for and I have a smaller version for daily use.”Available at TruffleCo.com


Evo Fabuloso Platinum Blonde Colour Boosting Treatment, £5.50

“I try to maintain my balayage as much as possible in between appointments, so I’ve been using – and loving – this colour boosting treatment from Evo. It was recommended to me by my colourist, and it’s one of the best purple treatments I’ve come across. It tones down any brassiness and leaves my hair feeling super soft and shiny.”Available at EvoHair.co.uk

Follow Yalda @CasualFridaysLA

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