20 Beauty Buys Under £20
20 Beauty Buys Under £20

20 Beauty Buys Under £20

From the latest lip products to a selection of affordable tools, these are the beauty buys under £20 we’re loving right now…
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.

Lip & Cheek Stain, £3.99 | Collection

This berry-toned blush is perfect if you’re after something subtle. Light in texture, its liquid formula is best used to add a tint to both the cheeks and lips. Try it as a final step after your base is complete to add a touch of colour back to your complexion. To apply it, use a fluffy brush or your fingers.

Available at Boots.com

Pro Lash Curler With Comb, £4.99 | Brushworks

Designed with a built-in comb to separate the lashes before curling them, it creates a volume-packed look. We love how gentle it is on the lashes – the soft contour effect gently curls each lash for an effect that lasts.

Available at LOOKFANTASTIC.com


Shea Shower Cream, £17 | L’Occitane

In the colder months, it pays to have a shower cream that goes the extra mile – and this one from L’Occitane is about as nourishing and moisturising as it gets. Created with a naturally foaming creamy coconut and shea butter – plus a refreshing but non-drying fragrance – it’s such a treat to use morning and night.

Available at CultBeauty.co.uk

Stimulating Therapy Massager, £16 | Briogeo

Proven to stimulate growth and better clean the scalp, this is such a handy tool. Simply add it into your hair washing routine to remove product build-up and stimulate better blood circulation – which in turn promotes healthier hair growth.

Available at JohnLewis.com


Volume Dry Texture Spray Jumbo, £20 | Verb

This texturising spray is designed to lift hair that just needs a little extra something. We love the way it adds a bit of grit to clean hair for better body and bounce. We recommend spraying it into the lengths to create beachy texture or nearer to the roots to add body.

Available at Revolve.com


Fast Base Contour Stick Light, £6.99 | Revolution

This double-sided stick is ideal for busy people on the go. One end is designed to contour, while the other highlights and lifts. Formulated with a creamy consistency, it’s the product to use if you want to give underpainting a go – a technique where you apply contour and highlight underneath foundation instead of on top.

Available at Boots.com

Derm Solutions Calming Gel Cleanser, £14.95 | No7

If you’re after a gentle cleanser that won’t strip or irritate your skin, this new product from No7 is worth a try. Formulated to aid stressed, dry skin and repair any barrier damage, it cleanses and hydrates to leave your skin feeling less reactive to external aggressors.

Available at Boots.com


Liquid Lipstick, £6 | NYX

NYX has long been a go-to for creamy but long-lasting liquid lipsticks, and this new formula is one of its best yet. Formulated with a moisturising and velvety texture, it slides on with ease and delivers a high pigment colour. Thanks to its hydrating formula, it never dries out the lips or looks flaky.

Available at Amazon.co.uk

Maximist Liquid Liner, £20 | Bare Minerals

For anyone who loves a cat eye or kitten flick, this is bound to become a hero. Using a flexible, easy-to-use vegan brush, it’s expertly designed to deposit the perfect amount of product. With a thin but cleverly shaped brush, you can achieve a range of wing shapes and thicknesses – for example, use the  tip for ultra-fine lines, or slant it slightly to get a thicker wing.

Available at Boots.com


Dripglasss Glazed High Shine Lip Gloss, £12 | Morphe

Thanks to a formula that smooths, hydrates and conditions – while also offering a flattering amount of pigment – we rate this gloss. It’s one of those products that achieves that ultra-glossy, glass-like look on the lips with little to no effort. Without the need for liners or lipstick, it adds colour and shine, while keeping the lips plump and hydrated.

Available at Boots.com


Calorie Pro Stylist Mascara, £10.99 | Max Factor

New from Max Factor, this lash curling mascara is perfect for everyday volume. Lifting and holding the lashes for up to 24 hours, its curved brush coats each lash without overloading them with product. Plus, the formula is smudge-proof – making it ideal for sensitive or watery eyes.

Available at Boots.com

Lazy Girl Biodegradable Hair Cleanse Cloths, £17 | Hair By Sam McKnight

Containing a nourishing trio of aloe leaf, velvet flower seed and honeysuckle flower extracts, they remove dirt, build-up and impurities from the hair and scalp in a flash. Whether you need them post-workout or just as a refresh in the morning or evening, they’re bound to come in handy.

Available at SpaceNK.com


Smokey Eye Duo Kajal, £20 | ICONIC London

We’ve long been fans of eyeshadow sticks for their ease and effectiveness – and this one from ICONIC London is a two-in-one, complete with a liner. Not only does it come in a range of neutral shades, it's also equipped with a thinner end on one side to define and create subtle wings, while the other is perfect for creating a smokey eye. Simply scribble it onto the lid then blend it out with a brush or your finger.

Available at CultBeauty.co.uk

Guava Hydrating Body Wash, £20 | Kopari Beauty

To keep that summer feeling going, this guava scented body wash is just the ticket. Far better for your skin than your average supermarket shower gel, it’s formulated with vitamins A, B, C and E, as well as aloe juice to fortify, strengthen and smooth the skin. This is all done without stripping any of the natural or healthy oils.

Available at CultBeauty.co.uk


Setting Powder, £4.99 | Collection

Hydration and powders rarely go hand in hand, but this hyaluronic acid-infused pressed setting powder successfully combines both. Effective at setting make-up and combating shine, it delivers a soft-focus finish thanks to its vegan formula – so you’ll never look cakey, but make-up also won’t slip off throughout the day.

Available at Boots.com


Self Tanning Foam, £14.99 (was £19.99) | Bondi Sands

For a quick-fix glow that won’t transfer onto clothes, this one-hour express product from Bondi Sands is a winner. Using innovative jewel-inspired undertones – from emerald to sapphire – you won’t struggle with any unflattering orange or green hues. Instead, you’ll be left with a warm, even-looking natural tan that lasts. 

Available at LookFantastic.com

Cryo Hangover Face Mask Skin, £14 | Skin-Gym

The ultimate depuffing tool, this face mask couldn’t be easier to use. Simply pop it in the fridge to get that spa-like feeling whenever your skin is feeling inflamed, irritated or in need of relief. Adjustable, reusable and affordable, this is such a treat to add to your beauty routine.  

Available at SkinGym.com


Body Dry Brush, £12 | Kitsch

Dry brushing has been one of the most popular beauty trends over the past few years. If you’re yet to give it a go, it’s ideal for boosting blood circulation, exfoliation and energising the body. This brush from Kitsch is gentle enough that it won’t damage the skin, but hardworking enough that it’ll slough away any dead cells, leaving behind a far smoother and healthier feel.

Available at CultBeauty.co.uk


Body Green Tea Exfoliating Whipped Shower Foam, £12.99 | Sundae

Sundae Body’s shower foams are such a treat – and they’re also handy for shaving. This new Green Tea scent is especially appealing, as it contains a glycolic acid-infused exfoliating formula that’s designed to clear clogged pores for cleaner, smoother skin.

Available at CultBeauty.co.uk

Hyaluronic And Arnica Hydrating Serum, £17.90 | Current State Of Skin

If you suffer from irritated, reactive skin, this ultra-hydrating, cooling gel serum is the saviour you need. Full of hyaluronic acid and arnica, this antibacterial, anti-inflammatory hero can be used to soothe and banish blemishes – you can also use it as a base under foundation to create a dewy glow.

Available at CultBeauty.co.uk

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