20 Beauty Buys Under £20
20 Beauty Buys Under £20

20 Beauty Buys Under £20

We’re all looking for high performance beauty buys that don’t break the bank. From skin-quenching sheet masks to the best new high-street make-up, we’ve found 20 under £20 worth adding to your basket now.
By Rebecca Hull

All products on this page have been selected by our editorial team, however we may make commission on some products.

WBCO Soap Brows Tinted Formula, £15

Make-up artists, influencers, industry insiders – everyone swears by WBCO’s Soap Brows. Complete with a little spoolie, it adds volume to brows for a more defined, laminated and glossy look. Even better, it’s now available in a tinted formula so you don’t have to double up with more product. As you glide it through your brows, the colour will latch on before the waxy formula sets everything into place. Universally flattering, the colour is relatively light, so it works on all complexions.

Available at LOOKFANTASTIC.com

Summary Deodorant, £15

If you’re looking for a natural deodorant, this one is worth a try. Created with nourishing butterfly pea flower, it hydrates, while simultaneously blocking sweat with scented plant extracts. Unlike others on the market, it doesn’t wear off too quickly and instead leaves you feeling clean and refreshed for hours – it’s the bamboo powder that works to absorb unwanted moisture. It’s also vegan and cruelty free, as well as dermatologist tested, so you can be confident it won’t sting or cause irritation.

Available at FreePeople.com

Hello Love Scrunchies, £13

Everyone needs a few snag-free scrunchies in their bathroom drawer and these fun ones have caught our eye. The stretchy elastic never leaves your hair feeling tight or strained – plus, they’d make an easy gift for a girlfriend.

Available at Niche-Beauty.com

Sculpted By Aimee My Mascara Volume & Length, £17

Sculpted by Aimee is one of our favourite high-street beauty brands. Its new mascara comes with added vitamin B5, so the product stays clump-free, while the curved wand hugs your lash line, grabbing every little lash for maximum impact. Though it’s long lasting, it stays wet, so there’s time to layer up the look. Use the pointed tip to reach the outer corners of your lash and to flick them outwards for a more feline look.

Available at Boots.com

Saie Airset Radiant Loose Setting Powder, £20

Setting powders don’t get much better than this. Incredibly lightweight, Saie’s powder provides a mattified, glass-like finish. Ideal for anyone prone to shine, or those looking to improve the longevity of their make-up, this contains skin-smoothing squalane, so you won’t get any dryness or caking as the day wears on. Apply it with a big fluffy brush and tap off any excess on the back of your hand first so you don’t deposit too much in one go. 

Available at CultBeauty.co.uk

Maybelline Instant Age Rewind Instant Perfector 4-in-1, £13.99

Blurring products are all the rage right now and this is one of our favourite new discoveries. Designed to smooth, conceal, mattify and even out skin tone, it has a texture akin to a lightweight paste, which thins out as you massage it over your complexion. The result? An airbrushed effect that minimises issues like dark circles, redness and breakouts. It provides just enough coverage to be worn on its own, but makes for a great base too – ensuring anything that’s applied on top really goes the distance. A great all-rounder. 

Available at Boots.com

L’Oréal Paris Glycolic Acid Peeling Toner, £14.99

If an acid peel sounds a little intimidating, but you’re curious about the results, this is the one to try. Using 5% glycolic acid, this toner removes dead skin cells and gets deep down into pores to remove any product build-up. The best bit? It does all of that as gently as possible, using watermelon extract to replenish any lost moisture and keep inflammation at bay. Ideal for those suffering with breakouts, as well as uneven tone, texture or dark patches of skin, regular use will have a big impact on the brightness of your complexion. Build up your usage gradually – start with twice a week, then begin to use it daily post-cleanse.

Available at LOOKFANTASTIC.com

Make-Up Revolution Mad Love Cream Blusher Quad, £10

This compact palette houses four suits-all shades which you can use to sculpt, enhance and bring some warmth to your complexion. Creamy in texture, they’re easy to blend and build up. Begin with a thin layer for more of a natural finish, or layer up for more intensity. Despite the texture, this won’t melt away come 4pm, either. 

Available at LOOKFANTASTIC.com

The Inkey List Mandelic Acid Treatment, £9.99

Prone to hyperpigmentation? Or uneven skin texture? This new treatment from the Inkey List has been designed to tackle both. Using 10% mandelic acid (one of the gentlest acids) it dissolves dead skin cells to reveal a smoother, brighter complexion. Added retinol also helps to regulate excess oiliness and smooth fine lines. Give it a good shake before applying a thin layer onto clean skin. You can apply it in the day, but we recommend using it before bed so it can penetrate your skin overnight – just be sure to follow up with SPF in the morning to protect against sun sensitivity. 

Available at CultBeauty.co.uk

Barulab Clean Vegan Sheet Mask, £5

Who doesn’t love a sheet mask? Even more so when they use vegan and cruelty-free ingredients that are kind to all skin types. These ones from Barulab are drenched in moisture, so you can keep some back and use excess serum the following day. Brimming with buzzworthy ingredients, each sheet is designed to tackle a specific skin concern – think vitamin C for brightening and hyaluronic acid to deeply nourish. Whichever you choose, they all use exfoliating AHAs and BHAs to give skin a suppler texture and immediate glow. Ideal to use before a night out.

Available at FreePeople.com

Kitsch XL Exfoliating Body Washcloth, £8.75

We love this eco-friendly alternative to a traditional loofah. Made from recycled nylon, rinse this body washcloth with warm water, add your favourite body wash bar to the pocket, then lather up and wash your body. The fabric is stretchy, so it can reach areas like your back with ease, gently buffing skin and stimulating circulation. Plus, unlike traditional dry brushes, the mesh material makes it easier to clean. 

Available at CultBeauty.co.uk

K18 Leave In Molecular Repair Hair Mask, £25

This unassuming bottle made serious waves when it launched. Often compared to Olaplex’s popular mask (but more affordable) it uses something called K18Peptide to bring even the most damaged strands back to life. The result is stronger, softer and more resilient hair that also has better bounce and volume. It’s easy to use as well: shampoo as normal, skip conditioner then towel dry your hair before applying this from root to tip. Allow it to sit for four minutes, then style as normal. It never feels greasy or sticky, either. 

Available at CultBeauty.co.uk

Makeup By Mario Master Hold Brow Gel, £19

Designed to lock everything in place, this long-lasting gel offers impressive hold without any tell-tale residue. Use it to buff bare brows into shape, or apply it on top of other brow pens and pencils. The silky formula is designed to give you that on-trend laminated effect, thanks to ‘invisible volume technology’, and we love the clever, double-sided brush. The short side deposits just the right amount of product, while the longer side combs and defines brow hairs. Sweep the gel in the opposite direction to your natural brow hair growth, then work backwards to perfect the look.

Available at CultBeauty.co.uk

JVN Embody Daily Volumising Shampoo, £16

Jonathan Van Ness’s haircare range has finally dropped and it doesn’t disappoint. Incorporating years of expertise into one concise range, everything is designed to suit all hair types and genders. There’s plenty to love, but a great place to start is the Volumising Shampoo. Using aloe leaf juice and hemisqualane (two key hydrators) it soothes your scalp and gives the smooth, glossy finish that only styling products can normally achieve. Better still, it instantly lifts your roots and is also vegan and silicone free.

Available at SpaceNK.com

Vieve Modern Shape Lip Definer, £15

Gone are the days of chalky lip pencils. The latest formulas are velvety smooth, as proven by these from Vieve. Rich enough in pigment to be worn alone, the precision tip allows you to sculpt and define lips without going overboard. Creamy in texture, you can blend them using your finger or a brush, adding volume only to areas that need it most. You’ll find these last well into the evening, with a budge-proof texture that doesn’t feel dry or tight. ‘Rouge Rouge’ is our favourite shade. 

Available at Vieve.co.uk

Hey Estrid All Glow’d Up Vegan Sugar Scrub, £10.95

Estrid makes some of our favourite razors and is now expanding into body care. We love this vegan sugar scrub. Using ultrafine sugar beads, it exfoliates without causing irritation, gently buffing the surface of your skin to remove unwanted red bumps and ingrown hairs. Simply slather it onto dry skin, working from your ankles upwards, then rinse it off in the bath or shower. Skin will instantly feel softer to touch – plus, the musk, sandalwood and peach scent is pretty addictive.

Available at Estrid.com

Plume Science Curl & Lift Lash Curler, £19

Everyone needs a good lash curler and this ticks all the boxes – plus, it’s that little bit more affordable. It’s got great grip, while the suction pads hug lashes for an instant lift without any pinching. You don’t have to clamp down too hard, either – just a few gentle squeezes will give you a quick curl that lasts all day. A great staple for your make-up bag.

Available at Revolve.com

Nécessaire The Hand Cream, £20

We love everything by Nécessaire, but especially this lightweight hand cream. It uses a combination of vitamins and skin-strengthening peptides to quickly soften and soothe skin, while niacinamide offers a hefty dose of omegas for extra nourishment – ideal if you suffer with inflammation or eczema. Suitable for all skin types, a little goes a long way. Rub a little over your cuticles to keep skin supple and to protect your nails.

Available at SpaceNK.com

Essie Hard To Resist Nail Strengthener, £9.99

For brittle nails that need a bit of a pick-me-up, try this new strengthener from Essie. Created with ‘nail bonding technology’ a single coat will strengthen and smooth the appearance of fragile nails. Even better, the in-built purple tint neutralises yellow tones which may be the result of gels. Layer it onto clean, bare nails, and keep up with the application. Within weeks you’ll notice a big difference. 

Available at LOOKFANTASTIC.com

H&M Large Wash Bag, £12.99

If function over form is what you look for in a make-up bag, you’ll love this one from H&M. It’s spacious and comes with two zip sections for easy access. It’s a great way to store your daily essentials, and the transparent design means you’ll never have to spend time rummaging.

Available at HM.com

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