20 Beauty Buys Under £20

From skin saviours to haircare heroes and make-up that’s perfect for party season, here are 20 beauty buys under £20 we’re loving right now...
By Sapna Rao /

All products on this page have been selected by our editorial team, however we may make commission on some products.

Le Baume, £11 | Doré

For an all-in-one winter skin remedy, make this multi-purpose balm your go-to. Formulated with just seven ingredients, its salve-like formula is designed to be used all over – think, face, body, chapped lips, and cuticles. The blend of castor oil, aloe vera and vitamin E make for a hardworking trio that protects, nourishes, heals and soothes.

Available at CultBeauty.co.uk

Cheek & Lip Oil Stain, £20 | ATHR Beauty

This multipurpose lip and cheek product will free up space for your make-up bag and streamline your routine. If you haven't heard of ATHR, it’s a brand that’s all about organic, sustainably sourced desert oils designed to smooth, brighten, boost collagen and hydrate the skin. So, while this stunningly pigmented tint adds a flush of colour to the cheeks, its jojoba and cactus flower infused product will also give your skin a healthy glow.

Available at FreePeople.co.uk

Groove Scalp Massager 2, £18 | Free People

Scalp health is incredibly underrated – after all, a healthy scalp equals healthy hair. If yours could do with some TLC, a simple way to stimulate follicle growth, increase blood circulation and better distribute healthy oils and nutrients is with a vibrating massage tool. Use it in the shower to cleanse and exfoliate, or use it to comb through conditioner and masks. You could even use it on dry hair with a bit of hair oil.

Available at FreePeople.co.uk

Sheet Mask, £4 | Lapcos

Regular readers will know we love a good sheet mask. This one from Lapcos is soaked in a Korean skincare formulation that focuses on single ingredients to help out with specific skin concerns. It is designed to boost collagen levels, replenish the moisture barrier and brighten skin for a more radiant look.

Available at FreePeople.co.uk

Eye Catcher Lid Tint, £19 | Honest Beauty

Clean, vegan and smartly formulated, Jessica Alba’s Honest Beauty has become an industry favourite for a reason. This particular product will add a flattering wash of colour to the eyes without feeling too dramatic. It’s more of a metallic, glossy finish, as opposed to a harsh glitter – plus, you can build it up or sheer it out depending on your preference.

Available at CultBeauty.co.uk

Gel Eyeliner, £15 | Rae

This gel eyeliner glides on with ease to deliver a highly pigmented finish. At that stage, you can either blend it out for something smokey, or leave it as it is for a more defined look. Sweat resistant and long lasting, it’s an easy way to add some drama to your eye looks.

Available at FreePeople.co.uk

Enlightenment Serum, £15 | Prima

Wearing make-up every day can lead to clogged pores and a dull complexion, so it’s worth having a product that will brighten, refine and restore some glow at the end of the night. This CBD serum is exactly that. Formulated with potent levels of niacinamide and antioxidants, use it after cleansing for best results.

Available at FreePeople.co.uk

Travel Deodorant, £10 | Summary

Aside from the fact a roll-on deodorant is far more environmentally friendly, this particular one is also better for your skin – and it comes in a handy travel size. The unique ‘superflower’ formula includes butterfly pea flower extract, witch hazel water, bamboo powder and white willow bark extract, all of which work to combat odour-causing bacteria and regulate perspiration. The lemon, ginger and bergamot scent is a bonus.

Available at FreePeople.co.uk

Eco-Friendly Exfoliating Glove, £6.50 | Kitsch

This leopard-print mitt gently buffs away dead skin cells using a plant-based rayon material that’s especially good at removing leftover self-tan. It also targets other concerns such as ingrown hairs and uneven skin tone – ideal if you have winter skin in need of some extra attention.

Available at CultBeauty.co.uk

Cabernet Blush Artistry Palette, £13 | Morphe

This Morphe palette is so versatile. The intensely saturated berry hues come in mattes, shimmers and sheens, and will allow you to create bold and dramatic looks for evening or soft and subtle looks for the day. Bring it with you for on-the-go touch-ups.

Available at Boots.com

Bergamot Body Wash, £20 | C.O. Bigelow

Few things are as energising as this fresh, botanical body wash by C.O. Bigelow. The fragrance includes bergamot, along with top notes of citrus notes, petitgrain, lemon and mid notes of white flowers, rich vetiver, amber, musk and beechwood. The coconut oil and aloe vera-infused formula feels silky smooth on the skin – even better, it’s vegan and free from nasties.

Available at Niche-Beauty.com

Translucent Loose Finishing Powder, £17.60 | Nude by Nature

Australia’s top-selling mineral make-up brand Nude by Nature champions healthy skin from the inside out. This loose powder is feather-light in texture, despite being formulated with SPF15. Use it as a base if you’re after something subtle, or as a setting powder. The smart packaging means you can control the amount of powder that comes out, so waste is kept to a minimum.

Available at Sephora.co.uk

Heavy Conditioner, £9 | Pattern

Pattern was launched with curly, textured and afro hair in mind, but its nourishing, strand-transforming formulas are a treat for anyone in need of some serious hydration. This conditioner is designed to combat lacklustre, dry and dull hair, though coiled and curly hair types will benefit most from using its blend of avocado oil, shea butter and safflower oil.

Available at CultBeauty.co.uk

Nail Polish, £12 | Loud Lacquer

If you haven't yet heard of nail brand Loud Lacquer, now’s the time to familiarise yourself with its fun, unexpected, high-quality, affordable, environmentally conscious products. From metallics to glitters and everything in between, these vegan formulas can be your go-to this party season. We like the deep brown shade ‘Krampus’.

Available at FreePeople.co.uk

Complete Conditioning Mist, £16 | JVN Hair

We’re big fans of JVN hair and this conditioning mist makes post-shower detangling so much easier. Simply spritz this leave-in product through the lengths of wet hair to instantly reduce frizz, hydrate, condition and protect. Lightweight in feel, it will never leave behind any greasy residue or weigh down colour-treated hair.

Available at Sephora.co.uk

Best Skin Ever Foundation, £17.99 | Sephora Collection

You’ve no doubt heard that Sephora is back in the UK and we’re thrilled its own collection is now available to buy. If you’re not sure where to start, we recommend this foundation – which American beauty influencers love for its long-wear finish and buildable colour.

Available at Sephora.co.uk

Shave Gel, £20 | Soho Skin

To get a sleeker shave, reduce ingrown hairs and leave your skin feeling smoother to the touch, give this shave gel a go. The thick gel texture is made up of prebiotics, aloe vera and barley extract, which not only has antibacterial properties, but also restores the moisture barrier to calm irritation.

Available at SpaceNK.com

Mini Ultimate Blurring Setting Powder, £17 | ONE/SIZE

One/Size is YouTuber Patrick Starr’s beauty brand which, along with its aesthetically pleasing packaging, includes some pretty impressive products. This setting powder is great for adding a soft layer of coverage, setting foundation and blurring imperfections. Plus, it lasts for up to 14 hours, making it perfect for nights out.

Available at Sephora.co.uk


Very Vanilla Whipped Shower Foam, £12.99 | Sundae

This creamy foam shower gel is such a treat to use. Not only is it a great pairing for leg shaving, it also deeply nourishes your skin with its vitamin C-rich formula. We can’t get enough of the indulgent scent of vanilla bean, tonka bean, coconut milk and sandalwood.

Available at CultBeauty.co.uk

Blush Creme, £15 | Skin By Ella Rose

We love a cream blush, and this is one is perfect for creating a subtle, dewy glow. Apply half a pea-sized amount to the back of your hand before warming up the product gently with your fingers. Then, tap it softly onto your cheeks for a healthy flush of colour.

Available at FreePeople.co.uk

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