20 Beauty Buys Under £20
20 Beauty Buys Under £20

20 Beauty Buys Under £20

From skin saviours to haircare heroes, here are 20 beauty buys under £20 we’re loving right now...
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.

Triangle Powder Puffs, £2.59 | Prousky

These puffs have gone viral on TikTok for a reason. The best way to use them is to pick up translucent powder. Once the excess has been tapped off on the back of your hand, dab it under your eyes and over any other areas you need set. This will prevent your make-up from creasing, as well as creating a more seamless finish.

Available at Amazon.com

Brightening Refresh Facial Toner With Niacinamide, £15.99 | Cetaphil

Many people skip a toner in their skincare routine, but if you’re willing to give it a go, this one from Cetaphil is affordable and the results are impressive. It combines niacinamide and daffodil extract to work on evening skin tone and relieving dullness – plus, it’s incredibly gentle.

Available at Boots.com

Soothing Coconut Milk Bath, £20 | Ardent Goods

If you’re lucky enough to have a bath, this milky soak is a real treat. Formulated with anti-inflammatory ingredients such as oatmeal, coconut milk and chamomile, it’s designed to soothe irritation and redness – a winner if you suffer with dry skin conditions like eczema.

Available at FreePeople.com

Rosemary Hair Thickening Conditioner, £19 | Aromatica

Aromatica gets our vote thanks to its unique blend of rosemary, organic babassu and moringa oils – all of which work together to detangle, stimulate hair growth, retain moisture and strengthen. Not only is this silicone free – which means it won't strip colour-treated hair – it's also made from a 99% plant-derived formula, and comes in planet-conscious packaging too. 

Available at Tonic15.com

Drip Dry Lacquer Drying Drop, £13.28 (was £16.60) | OPI

One of the main benefits of using a gel polish is the speed at which it dries, but now drying solutions like this one from OPI make it even easier to achieve similarly quick results with classic polishes. Simply apply the drops over wet painted nails and watch as it sets them in a matter of seconds.

Available at OPIUK.com

Lip Serum Balm, £18 | Ruby Hammer

This creamy lip balm and tint is so comfortable to wear. With a hydrating feel, it glides onto the lips and sets down with a hydrating finish which never looks flat – thanks to its Cannabis Sativa Seed Oil and Meadowfoam Seed Oil blend, which nourishes and visibly smooths.

Available at RubyHammer.com

Pore Cleansing Clay Mask, £13.50 | Innisfree

This new and improved formula from Innisfree is designed to clear and refine your pores. Using absorbent, mineral-rich clusters, it applies as a cream which then sinks into the skin to draw out excess moisture and dirt. AHAs offer a gentle exfoliating boost. Once washed off, skin will feel fresh and pores will appear smaller.

Available at CultBeauty.co.uk

No. 5 Goodbye Blemish Serum, £19.49 | Numbuzin

There’s a clue in the name here, but this serum doesn’t just tackle breakouts. It combats them by fighting inflammation using a 75% vitamin extract-infused formula and ascorbic acid. These ingredients improve skin clarity, minimizes the signs of aging and brightens the skin to tackle leftover pigmentation – ideal if you suffer from acne scarring or uneven skin texture.

Available at YesStyle.com

Moisturising Heel Socks, £15 | Kitsch

If you suffer with dry heels, these Kitsch moisturising socks are game changing. Delivering that spa-at-home feel, simply apply your favourite moisturising creams before popping on these reusable, gel-lined socks to lock everything in. We couldn’t believe how soft our feet felt afterwards.

Available at FreePeople.com

Cleansing Infusions Oil To Milk, £20 | L'Occitane

In the winter months, dry and crepey skin can be hard to kick – especially if you don’t have the time to reapply creams or exfoliate regularly. This oil-to-milk hero could be the answer. Perfect for adding to your in-shower routine, it lifts away dead skin cells and impurities to leave your skin feeling healthy and soft. It even contains 99% biodegradable ingredients and is vegan friendly.

Available at MarksAndSpencer.com

Brow Pencil Duo, £20 | Loni Baur

Few things come in handier than a dual-ended make-up product – and this one is especially good. Equipped with two different brow shades, use one to shape and define, and the other to intensify and fill in the gaps.

Available at Niche-Beauty.com

Niacinamide Serum 12% Plus Zinc 2%, £18 | Naturium

This high-potency niacinamide serum comes at a surprisingly affordable price. Its primary aim is to refine uneven texture, but it also balances out excess oil and purifies congested pores. Although it packs a punch, it's completely safe for sensitive skin types to use.

Available at SpaceNK.com

Absolute Volumising Mascara, £17 | Nude By Nature

Nude by Nature champions healthy skin from the inside out. The philosophy comes through in every product, including this seriously impressive volume-boosting mascara. Defining the lashes with intense colour and a rich pigment, it’s also infused with vegetable oils to keep lashes nourished and to stimulate healthy regrowth.

Available at NudeByNature.co.uk

Foundation Spatula, £17 | Piccasso

If you’re a beauty devotee who wants to take things a step further in terms of your base, make like the professionals and try this spatula tool. Made from tarnish resistant stainless steel, use it to seamlessly apply foundation for an even, natural finish. It also comes with latex sponges to help you with blending where needed.

Available at Tonic15.com

Eyelift Max, £12 | Pixi Beauty

The perfect way to add a quick dose of colour to your lids, this Pixi eyeshadow delivers impressive colour pay off. With a subtle shimmer and pigmented formula, it also dries down fast so it won’t crease throughout the day.

Available at MarksAndSpencer.com

Bom Dia Bright Clarifying AHA BHA Body Wash, £10 | Sol De Janeiro

This isn't your average body wash. Containing both AHAs and BHAs, it combines a raft of skincare benefits to promote clearer looking skin, without ever stripping it. We love the gel-like consistency and summery scent.

Available at CultBeauty.co.uk

Opal Utopia Eye Colour Cream, £17 | & Other Stories

Cream eyeshadows aren’t just easier to apply than powder ones – they also offer serious longevity. This one is both affordable and easy-to-use thanks to its blendable texture – apply it either as a muted wash or layered up for more definition and drama.

Available at Stories.com


Creme Cheek Blush, £17 | Honest Beauty

Few things perk up dry winter skin like a glowy pop of colour on the cheeks. This one from Honest Beauty is seriously bendable – meaning you can tailor how pigmented the colour is. It seamlessly blends, looking and feeling like second skin. We also love that its clean range of flattering shades are universally flattering.

Available at Niche-Beauty.com

Satin Silk Longwear Concealer, £16 | Sculpted By Aimee

Sculpted by Aimee has long been an SL favourite – and this camouflaging concealer is our latest find. With a silky texture that can be applied and blended with ease, use it to cover imperfections and disguise dark circles. You’ll find the sweat-resistant formula doesn’t budge.

Available at Boots.com

Serious Gaze Fragrance Spray, £20 | R+CO

This hair fragrance is formulated with an addictive blend of juniper berries, blood orange, rhubarb, leather accord, violet and dark woods. Simply hold it at arm’s length and spritz all over. You’ll notice the reviving scent all day long.

Available at FaceTheFuture.co.uk

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