6 Cool Beauty Brands The Team Are Obsessed With

I’ve had my eye on Fara Homidi for a while, eagerly anticipating its UK launch. NYC-based make-up artist Fara just gets it. She’s meticulous in her approach to undertones but largely unswayed by the ‘correct’ way of doing something, which makes her eponymous line feel so instinctive and effortless.  Lived-in over polish any day of the week, this brand is so up my street. Everything is finger-friendly and smudgeable, including the Essential Face Compact w hich helps you appear that little bit more rested when you’re feeling far from it. Another standout is the genius Blonzer which I wore on repeat this summer – think of it as your cheat code to that soft, sunblazed look, only without the skin damage. It’s unbelievably pretty swirled over the bridge of the nose. My current obsession is the new mascara. Since getting a lash lift and tint, I’ve found myself mostly skipping mascara but this has enticed me back. The rigidity of the brush fibres allows for proper separation, creating a full, fluffy effect.

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I was a late comer to Gisou; it was actually the buttery lip mask – which launched in 2025 – that piqued my interest. It’s hands down the best I've ever used and I now keep a pot on my desk and bedside at all times. Better known for its haircare (which, like the lip mask, relies on honey produced by the brand's owners as the key hydrating ingredient), I tried the reformulated leave-in-conditioner spray next and it's equally as brilliant. I love it when I'm wearing my hair naturally wavy, as it helps to smooth frizz and define the texture. It's incredibly lightweight though, so suitable for even fine hair types. For a more intense hit of moisture, the hair mask is a true reviver. Lastly, its newest launch – collagen-infused hair oil drops – are set to become a staple for me. Fast-absorbing and non-greasy, they give an instant glossy, swishy finish.

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My gateway product into Saie – the New York-based brand founded by blogger Laney Crowell – was the now-cult Dew Blush. The doe-foot applicator requires just two or three drops to make a real impact on the skin and the formula adds an impressive amount of glow. The shade ‘Chilly’ is my favourite. I’m also very into the illuminating Glowy Super Gel – a primer that gives you that glassy, lit-from-within sheen – as well as the CitySet Setting Spray which locks everything in place. The brand is so considered in creating what consumers actually want – which is where the name ‘Saie’ was born: “you say it, we create it”. But perhaps most importantly, it’s also incredibly sustainability-focused and offers something really unique in an accessible kind of way.

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