Known for her signature bushy brows and seriously glossy skin, Elle is the beauty trend-setter determined to showcase new products in an authentic way. She was the one who got us hooked on the West Barn Co Soap Brows – while her encyclopaedia knowledge of all things skincare is second to none. She’ll tell you exactly what’s worth the money, and you’ll love her millennial pink theme, too.
Relatively new to the beauty scene, we predict big things for Evie this year, thanks to her extensive beauty knowledge and enviable glow. Covering everything from the latest cleansers, to new cult beauty finds, her feed is designed for skincare addicts. We also love her relatability and no BS reviews – expect unfiltered images with before and after shots for total transparency, too.
You could lose hours looking at Carissa’s beautifully curated feed. Full of beauty flat lays, it’s a great way to discover new product launches, while also getting some inspiration on organisation and storage. You’ll find regular reviews in her Instagram stories, while her main grid is peppered with uplifting quotes – all with chic typography, too.
Elisa is a must-follow for skincare aficionadas. As a trainer for Caudalie, it’s safe to say that what she doesn’t know about moisturisers, gua sha and skin-quenching serums isn’t worth knowing. Her account is full of in-depth IGTVs detailing new beauty tips and tricks (including hacks for fuller lips), as well as pretty make-up looks created with the latest buys. Expect a few product posts, too, that are always highly informative.
Mandy Madden Kelley
If you appreciate a colour co-ordinated feed full of skincare tips, Mandy’s profile is one to follow. Breaking down different ingredients into bitesize chunks, she also shares her favourite new products, as well. There are even a few fashion and style tit-bits, alongside reviews of her beauty empties – with the occasional vlog thrown in for good measure. A visual treat.
Melanie’s profile is full of make-up and nail inspo, with a seriously chic aesthetic to boot. After showing you how to play with make-up, glitter and colour in a grown-up way, her product shots allow you to get up-close and personal with pigments and formulas. You’ll also get in-depth reviews of new launches, as well as some well-curated still life shots. A must follow for 2020.
One of our favourite beauty feeds out there, Elise is completely in tune with her followers, providing them with an array of friendly content – including IGTVs, in-depth product reviews and make-up demos. Whether it’s a glittery, smokey eye, a guide to body brushing or general tips and advice, the content always feels genuine and achievable. There’s something for everyone, but it’s best suited to those who love their skincare and make-up on the minimal side.
As Social Media Editor for Crème de La Mer, Naomi knows a good visual when she sees one. On her own feed, she shares an abundance of different beauty looks, along with new products, beautiful ‘shelfies’ and some travel inspo. A great follow for some beauty escapism.