9 Great New Beauty Products We Discovered on Instagram

We all know beauty is big business on Instagram. But in a crowded market, it can be tricky to sort the good from the just okay. That’s why we’ve put some of the most hyped products to the test. This is what came out on top…

All products on this page have been selected by our editorial team, however we may make commission on some products.

Fekkai Brilliant Gloss Multi-Tasker Créme, £22

This lightweight perfecting cream gives hair the TLC it needs to achieve its glossiest look yet. Best applied to clean towel-dried hair, just a small amount will detangle and smooth – but the real magic happens once it dries or is blow dried. The formula replenishes dry strands and promotes a shinier finish – and it also has a seriously addictive scent. Plus, the packaging is made from 95% recycled plastic and everything is certified vegan.

Available at FeelUnique.com

Hello Sunday The Retouch One Face Mist SPF30, £16

A holiday and heatwave must-have, this SPF is one of the select few that won’t ruin your make-up. The super-fine mist consistency not only protects skin from damaging UV rays, it shields it against blue light and other environmental aggressors. Simply spritz a light veil all over, as needed, throughout the day.

Available at CultBeauty.com

Grown Alchemist Pink Tinted Age Repair Lip Treatment, £24.52

Containing tripeptides, violet leaf extract and African butter tree extract, this hydrating lip treatment deeply conditions and subtly plumps at the same time. Tripeptides are the hero ingredient, as they naturally stimulate the production of collagen to increase volume, smooth the lip line and reduce fine lines and wrinkles. The universal tone is flattering on all skin tones.

Available at GrownAlchemist.com

Lanshin Sculpting Spoon Xiuyan Jade Tool, £32

Facial tools like gua shas and rollers are now pretty mainstream – and this Xiuyan jade tool is our latest obsession. Ideal for relieving tension, encouraging lymphatic drainage and increasing blood flow, regular use will reveal brighter, healthier-looking skin over time. 

Available at Lanshin.com

Herbivore Phoenix Facial Oil, £71.87

Herbivore is known for its best-in-class, all-natural products, and this wonder oil is no exception. Formulated to rehydrate, revitalise and retexturise skin that needs a serious pick me up after too much sun and rosé, it’s easy to see why the brand named it Phoenix. 

Available at CultBeauty.com

Valmont LumiPeel Exfoliating Fluid, £123

This exfoliating water refines the skin by reducing texture and bumps to leave behind a smoother-looking complexion. Containing a Swiss phyto-complex, white mulberry root, PHAs and prickly pear enzymes, it kickstarts the skin's natural peeling process to slough away dead skin cells and leave you looking fresher and younger.

Available at HarveyNichols.com

Soleil Toujours, Mineral Ally Eye Glow + Illuminator SPF 15, £57

Primarily designed to deposit a bit of much-needed brightening coverage under the eyes, this illuminating corrector also goes one step further. Containing SPF15, it protects against UV rays, pollution and other external aggressors. The best bit? The cooling applicator isn’t just satisfying to use, it stimulates cell function to depuff and relieve tired skin.

Available at SoleilToujours.com

RMS Beauty "Re" Dimension Hydra Power Refillable Blush, £24

For a natural flush of colour, these hydrating and nourishing powder blushes are the perfect choice. Formulated with a silky, finely milled consistency, they’re seriously easy to blend and build. And despite the lightweight feel, the colour payoff is impressive – a little goes a very long way. Choose from an inclusive range of six flattering shades.

Available at SpaceNK.com

SKKN by Kim Exfoliator, £56

Part of Kim Kardashian’s new skincare line, this viral exfoliating product is so impressive. Beyond the pleasing packaging, the double mechanical and enzymatic exfoliating scrub gently sloughs away dead cells and resurfaces your complexion to leave behind smoother, more even looking skin.

Available at SkknByKim.com

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