April’s Best New Beauty Buys
April’s Best New Beauty Buys

April’s Best New Beauty Buys

As always, there’s plenty of newness in the beauty world. In this monthly feature, we round up the very best – from innovative make-up launches to a new fragrance from one of our favourite brands, here’s what to have on your radar.

All products on this page have been selected by our editorial team, however we may make commission on some products.


Chanel Rouge Allure L’Extrait Lipsticks, £34

Chanel has launched a range of lipsticks with a light-reflecting, lip-conditioning formula containing a high concentration of pigments. The silky texture glides onto lips, delivering continuous hydration and protection throughout the day. There are currently 20 satin shades and each has a corresponding refill, which fit into the brand’s iconic black and gold cases.

Available at FeelUnique.com

Jones Road Shimmer Face Oil, £29

Lightweight and silky with a glass-like finish, Jones Road’s Shimmer Face Oil instantly wakes up the complexion and adds radiance. A make-up/skincare hybrid, the formula is blended with nine nourishing oils that give skin a boost of extra moisture without feeling heavy. Simply apply to your fingertips and pat onto the face and body wherever you want to add a glow.

Available at JonesRoadBeauty.com


By Terry Brightening CC Liquid Blush, £32

This limited-edition radiance booster comes as a hydrating liquid blush to give users an all-day glow. Offering a natural and dewy finish with buildable coverage, the product’s integrated blending brush provides long-lasting colour that results in a fresh, healthy and radiant complexion. There are currently two shades: Rosy Flash and Sunny Glow.

Available at ByTerry.com


Larry King Flyaway With Me Kit, £19

With an extensive list of industry accolades – including cover shoots for Vogue and Vanity Fair – and clients including Gigi Hadid and Karlie Kloss, Larry King is famed for his natural, tousled aesthetic. Uniting his brand’s ever-popular A Social Life for Your Hair smoothing balm with a dual-ended bamboo brush and comb to tame baby hairs and tidy frizz, this travel-friendly kit is great news for anyone prone to flyaway strands.

Available at CultBeauty.co.uk

dpHUE Apple Cider Vinegar Scalp Scrub, £35

This refreshing scalp scrub uses pink Himalayan sea salt to naturally exfoliate the scalp, removing product build-up, impurities and dead skin cells. Ideal for those wanting to maintain healthy hair, this new launch is also gentle enough for those with dry, flaky and itchy scalps. The combination of sea salt and apple cider vinegar helps to physically and chemically exfoliate to remove dead skin, dandruff and product residue, and unclog hair follicles without disturbing the pH level of the scalp.

Available at CultBeauty.co.uk

Neom Super Shower Power Shampoo & Conditioner, £20

This silicone-free shampoo and conditioner duo deeply cleanses and nourishes both hair and scalp while boosting smoothness and shine. Made with vitamin-rich ingredients such as algae extract, apple seed oil, coconut, almond oil and shea butter, they cleanse, purify and nourish strands from root to tip. We love the energising scent made with 100% natural spearmint, rosemary and eucalyptus – perfect for a wake-me-up morning shower.

Available at FeelUnique.com


R+CO Gemstone Ultra Shine Glossing Treatment, $38

Anyone looking to add an incredible, noticeable shine while protecting their hair colour should look to this new launch by US brand R+Co, which is loved for its all-natural formulations. A rich, creamy formula provides deep hydration, enriches colour and seals damaged cuticles so that hair reflects light. Best of all, your locks will be UV protected – ideal as summer appears on the horizon.

Available at Beautylish.com



Sunday Riley CEO Afterglow Brightening Vitamin C Cream, £58

This fresh moisturiser aims to supercharge skin with high-potency, advanced vitamin C, delivering a non-greasy, satin finish. Like the brand’s CEO Glow serum, this plumping cream brightens and evens skin tone while offering long-lasting moisturisation. It also creates a radiant base for make-up application while antioxidant lutein provides natural blue-light protection.

Available at FreePeople.com

Kiehl’s Midnight Recovery Omega-Rich Cloud Cream, £41

Kiehl’s hero product – Midnight Recovery Oil – is now available as a night cream. This lightweight formulation is 98.6% naturally derived and comes infused with omega 3 and 6 fatty acids, plus a blend of rejuvenating botanicals that sink into the skin, delivering visible radiance. The cream aims to bring suppleness, radiance and nourishment to the skin by morning and provides lasting, overnight moisture for smooth, plump and radiant skin.

Available at Kiehls.co.uk

Typology Instant Facial Tan With Buriti Oil, £34.50

For an instant, short-term tan, reach for Typology’s latest launch. A botanical blend made with buriti – a Brazilian oil – these tan drops give a subtle, even colour. The DHA-enriched serum enhances the complexion from 12 hours after the first application, while carob pulp ensures the healthy glow effect lasts longer.

Available at Uk.Typology.com

Laneige Glowy Makeup Serum, £25

Laneige has had more than 7,000 five-star reviews for its products on Sephora in the US – and we’re sure its new launch will follow suit. Doubling up as a primer, the Glowy Makeup Serum is infused with ceramide and diamond mineral powder. Silky and ultra-lightweight, the serum glides on, absorbing into the skin and softening the appearance of fine lines and pores while extending the durability of concealer and foundation.

Available at CultBeauty.co.uk


Diptyque Do Son Limited Edition, £130

Inspired by the childhood memories of Diptyque co-founder Yves Coueslant, Do Son mixes tuberose, orange blossom and jasmine to create a truly spring-ready scent. Each product is presented in pretty blue glass packaging, and the collection includes an eau de toilette, eau de parfum, candle and hand cream. The perfect present.

Available at JohnLewis.com

Le Labo Santal 26 Home Diffuser, £260

Le Labo’s ever-popular Santal 26 scent is the showpiece fragrance for the brand’s new collection of diffusers. The eye-catching diffusers themselves are handmade in Brooklyn using reclaimed redwood from New York City water tanks, meaning every one has a unique patina. Each is hand-stamped and comes with a built-in nebuliser to break down fragrance oil into a mist without diluting it. 

Available at LeLaboFragrances.com

Boy Smells Spring Collection, From £44

LA candle brand Boy Smells has released a three-strong collection of spring scents. We love the sound of Hackney Garden, a fresh and herbal scent where traditional English garden notes of neroli and ivy mingle with grittier notes of patchouli and vetiver. Also in the collection is Damask, which combines damask rose, labdanum and moody oud to create relaxed atmosphere.

Available at BoySmells.com


This Place The Blissful Day Cream For Body, £15

Cult Berlin brand This Place has created a CBD balm designed to ease tension in the body. Vegan and 100% natural, soothing muscle cream The Blissful Day is made with organic hemp extract, which relaxes exhausted muscles quickly and gently. The formula features organic CBD, arnica and white willow for relaxed muscles; turmeric as an antioxidant for the joints; and maritime pine bark and birch extract for a relaxing scent

Available at Niche-Beauty.com

& Other Stories Neon Rush Hand Cream, £4

& Other Stories has added a luxurious mini hand cream to complement its Neon Rush hand soap. The summer-scented cream leaves hands smelling like ruby cherry, wild orchid and tonka. Macadamia oil gives a luxurious skin feel, while sweet almond oil – which is naturally rich in vitamin E – leaves skin feeling soft and smooth.

Available from Stories.com


Morphe Flash of Rose 8-Piece Brush Set, £43

Top make-up brush brand Morphe has created a limited-edition collection of rose-gold brushes for the face and eyes. Comprising its bestsellers – each made with super-soft synthetic bristles – and stored in a reusable rose pink tin, the set includes a flat buffer foundation brush, tapered powder brush, cream & powder blush brush, pointed highlighter brush, tapered blender eyeshadow brush, pointed blender eyeshadow brush, round blender eyeshadow brush and angle liner/spoolie.

Available at FeelUnique.com




EspressOh was founded in 2018 by Italian entrepreneur Chiara Cascella. After working for high-end beauty brands in Milan and Paris, she saw an opportunity to manufacture niche, simple products in her home country. Designed to give elaborate make-up routines the elbow, EspressOh is all about mixing simplicity with Italian flair. The brand’s hero products include the multipurpose OhMyGlow Skin Tint and its silky smooth Ohily Oil-to-Milk Cleanser.

Available from EspressOh.Shop

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