April’s Best New Beauty Buys
April’s Best New Beauty Buys

April’s Best New Beauty Buys

From the arrival of US brand DedCool to KIKO’s affordable haircare collaboration and some easy-to-use make-up essentials, these are the latest beauty launches you need to know about.
By Rebecca Hull

All products on this page have been selected by our editorial team, however we may make commission on some products.

Fragrances | Infiniment Coty Paris

Beauty giant Coty is launching a line of luxury fragrances created by Sue Nabi and Nicolas Vu – who founded skincare brand Orveda together. There are 14 scents in the collection, and each one is designed to last up to 30 hours on the skin. Sue and Nicolas worked closely with Fabrice Pellegrin – who created the scent for Orveda’s beloved skincare formulas – to create a line-up that’s sensory and appealing to all. If you can, pop into Liberty to try them, but if we had to pick, Soleil d’Ikosim would be our top choice. 

Available at LibertyLondon.com


DedCool is the brand US beauty editors and insiders swear by, and it’s finally made its way here. Now stocked at Space NK, the clean-fragrance brand is vegan, unisex and pared back. There’s a concise selection available, complete with home scents, and its DedCool Xtra Milk EDP is a bestseller at nearly every retailer. Notes of bergamot, fresh dew, flora, cassis and vanilla come together in a scent that’s sophisticated, musky and totally wearable.

Available at SpaceNK.com

Kiko x Rossano Ferretti

Affordable beauty brand Kiko is expanding into haircare, with each formula carefully created by Rossano Ferretti – renowned stylist and hair expert. There’s a shampoo, conditioner, mask, hairspray and serum in the range and each one contains skin-loving ingredients – think hyaluronic acid and nut oils – to keep both your scalp and hair in good condition. The Nourish & Protect Hair Spray is a particular favourite. Yes, it adds hold to your style, but it also gives hair a soft, tousled texture and never feels crunchy – it’s easy to brush out too. 

Available at KikoCosmetics.com

Afterglow Sensual Shine Lipstick, £27 | NARS

Fans of the NARS Afterglow balms will love these new Shine lipsticks. With the same smooth texture, they feel hydrating but offer more pigment for longer wear. ‘Dolce Vita’ is our favourite for a healthy, plump effect, while ‘High Voltage’ is perfect for nights out – it has blue undertones, which make it flattering on a wide range of skin tones.

Available at NARSCosmetics.co.uk

Slip Tint Radiant All-Over Concealer, £22 | Saie

For full yet weightless coverage, try this concealer from Saie. Creamy, smooth and easy to blend, it practically disappears into the skin, but makes everything look unified. Non-comedogenic, it’s ideal for those who suffer with breakouts, while ingredients like hyaluronic acid, niacinamide and rice bran peptides help to seal in hydration, reduce inflammation and boost brightness for better glow. It doesn’t crease or cake come 4pm, either. There are 25 shades available, so there’s something for everyone.

Available at CultBeauty.co.uk

Seamless Skin Enhancing Tint, £37 | Lisa Eldridge

For natural and buildable coverage, this new skin tint is perfect. Formulated with skincare heroes like glycerin, prickly pear oil and squalane, it gives your skin impressive glow and dewiness, but without the stickiness. It conceals everything you’d want it to with just a couple of drops, while supporting and strengthening the skin’s barrier over time. As far as tints go, the shade range is impressive, as is the pigment that lasts for hours – with no streaking or fading.

Available at SpaceNK.com

Shape & Set Brow Duo, £20 | Sculpted By Aimee

We love this dual-ended brow product for more precise application. The pencil offers real definition and shape, with a malleable texture that’s easy to work with and buff out. As for the fixing gel the other side, this gives real structure to your brow, and keeps the colour and definition locked in for hours, but without that tell-tale crunch. The nib of the pencil is fine, making it easy to emulate hair-like strokes for a more natural effect.

Available at SculptedByAimee.co.uk

Ultimate Balm, £29 | OTO

Promising over 100 uses, this clever new CBD balm is the definition of multipurpose. It features pure CBD – up to 60mg – for several anti-inflammatory benefits, while cica helps to soothe, reduce inflammation and simultaneously strengthen skin. You’ll find squalane in there too, which helps to soften skin and improve its elasticity over time. Whether you want to hydrate, soothe cuts and burns or ease tired, achy muscles, consider this silky formula your new go-to. We love to use it on pulse points to help relieve tension. In a pinch, it’s good for taming flyaways and slicking your hair back, too. 

Available at HarveyNichols.com

Glycolic Gloss 5 Minute Lamination Treatment, £7.99 (was £15.99) | L’Oréal Paris

Easy, quick and inexpensive, this gloss treatment from L'Oréal Paris uses glycolic acid to seal your hair cuticles and strengthen broken fibres for a healthier, shinier appearance. The glycolic also gently breaks down any build-up on your strands which can cause dullness, so you see brighter, fresher-looking hair immediately. As the name suggests, you only need to leave it on for five minutes – though it says to use a generous amount, you can get away with just a blob, combing it through for even distribution so hair never feels lank. We love how much easier it makes hair to manage. 

Available at Boots.com

Body Hero Daily Perfecting Lotion, £28 | Glossier

Newly reformulated, Glossier’s cult Body Lotion now comes with a new silky texture that has zero residue or stickiness. But it still feels nourishing, with vitamin E and glycerine working together to hydrate, soften and balance skin, keeping dryness at bay. It has a very slight sheen to it, thanks to light-reflective particles that give skin a healthy glow. Extra points go to the new pump which makes application easier than ever.

Available at Glossier.com

Body Smoothing Body Polish, £12.99 | BYOMA

BYOMA is one of our favourite high-street skincare brands, and recently it’s dropped some impressive launches. That includes this Smoothing Body Polish, which contains both physical and chemical exfoliants that work hard to break down any dirt clogging up hair follicles on your body. Ideal for those who suffer with KP (keratosis pilaris) and body breakouts, it works fast to smooth out skin’s tone and improve softness. Despite its efficacy, it’s never harsh or abrasive thanks to a gentle prebiotic complex and nourishing panthenol – both of which cushion any aggravation with a hefty dose of hydration. 

Available at Boots.com

Lymph Body Tool, £85 | Dimple Amani

Looking to boost sluggish skin? We love this tool from Dimple Amani. Its size may look intimidating, but it’s actually easy to use. Working to ‘scrape’ away dead skin cells and boost blood flow, the curved shape is designed to hug the contours of your body for best results. Use it after a long, hot bath or shower while skin is warm and damp. 

Available at Harrods.com

Queen Screen SPF 50+ Luminising Serum Skinscreen™, £38 | Ultra Violette

Ultra Violette does SPF like no other. Always ahead of the curve, its formulas don’t disappoint. Designed with a lightweight feel in mind, they absorb into the skin fast and never interfere with other textures or your make-up. The glow-y texture looks great worn alone or under make-up, while vitamin C helps to brighten dull skin, giving it a bouncier, fresher look over time. 

Available at SpaceNK.com

Jet Lag Overnight Eye Serum, £46 | Summer Fridays

Following in the footsteps of the brand’s bestselling Jet Lag Mask, this new Overnight Eye Serum aims to correct and smooth skin. There’s glycerine inside to keep the area hydrated, while added retinol tackles fine lines, slackened skin and dullness. While retinol may sound intense, added ceramides keep irritation at bay. Like any retinol-based product, just start slow and increase usage gradually – we recommend two evenings a week to start with. The thicker texture feels satisfying, but absorbs fast, instantly softening the area with a subtle sheen. Unlike some eye treatments, it looks good under concealer, giving you a luminosity that wasn’t there before. 

Available at CultBeauty.co.uk

Water Bank Blue Hyaluronic Cream Moisturizer, £26.40 (was £33) | Laneige

As soon as you apply this, skin feels comforted, quenched and free from any irritation. It has a cooling texture that makes application a joy, while hyaluronic acid and omega oils pump skin with moisture that’s immediately visible – the glow you get is impressive. A little goes a long way, so you’ll find you’ll be eking this out for months. It’s suitable for all skin types, but we’ve found it’s particularly great for those suffering with sensitivities and dryness.  

Available at CultBeauty.co.uk

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