12 Cool Fragrances Fashion Girls Are Coveting
Images: Bottega Veneta; Victoria Beckham Beauty; Rabanne
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12 Cool Fragrances Fashion Girls Are Coveting

Fragrance trends may come and go but a few bottles consistently crop up when talking to those in the know. From luxury powerhouses to emerging labels causing serious buzz, these are the scents fashion girls are loving right now…
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Images: Bottega Veneta; Victoria Beckham Beauty; Rabanne

All products on this page have been selected by our editorial team, however we may make commission on some products.

Best For: A Sensual After-Dark Moment

Déjà Minuit Eau De Parfum, £350 | Bottega Veneta

Déjà Minuit is a warm, velvety evening scent that feels instantly polished. It has a richness that never becomes heavy, making it ideal for dinners, drinks or anything low-lit. The smooth blend creates a quietly seductive effect without trying too hard. A reliable choice if you prefer understated elegance over bold intensity.

Available at BOTTEGAVENETA.COM


Best For: The Quiet-Luxury Minimalist

Aire Anthesis Eau De Parfum, £120 | Loewe

This is a fresher, more contemporary take on oud that still carries depth but feels refined and clean. Light enough for daytime but sophisticated enough for evening, it’s incredibly versatile. Ideal if you want something understated yet distinctive.

Available at PERFUMESLOEWE.COM

Best For: The Fresh-But-Elevated Everyday

Olfactory Series 1 Miel Eau De Parfum, £190 | Jil Sander

Soft and clean, this fragrance captures the minimalist aesthetic Jil Sander is known for. It’s subtle at first but develops into something more elevated, making it a great everyday option. The freshness makes it easy to wear while the warmth gives it serious staying power. 

Available at SELFRIDGES.COM


Best For: A Fashion-Editor Scent

Suite 302 Eau De Parfum, £170 | Victoria Beckham Beauty

Suite 302 has the sort of warmth and subtle spice that instantly feels grown-up and considered. There’s a quiet confidence to it that mirrors the VB aesthetic, making it perfect for anyone who wants a sophisticated signature scent without the fuss.

Available at VICTORIABECKHAMBEAUTY.COM


Best For: A Skin-Like, Intimate Scent

By Your Side Eau De Parfum, £114 | Tsu lange Yor

Created by Troye Sivan, By Your Side develops into a soft, comforting finish that makes it incredibly easy to wear.  Great if you prefer fragrances that enhance rather than overpower – and want something not everyone knows about already. 

Available at SPACENK.COM

Best For: The Creative Cool-Girl

Acne Studios Par Frédéric Malle Eau De Parfum, £290 | Frédéric Malle

This collaboration blends Acne’s modern sensibility with Frédéric Malle’s precision, resulting in a soft, contemporary fragrance that’s easy to live with. It has a milky smoothness and subtle sweetness to it that feel quietly interesting. Wearable from morning to night, it’s both simple and clever. 

Available at SPACENK.COM


Best For: Clean, Woody Minimalism

Atelier Des Fleurs Cedrus Eau De Parfum, £115 | Chloé

Cedrus blends smooth woods with a soft floral edge, resulting in a refined fragrance that feels elegant but not overly feminine. It’s warm and polished, and the balance makes it wearable year-round.

Available at SPACENK.COM


Best For: Scandi-Chic Simplicity

Swimming Pool Eau De Parfum, £225 | Bibbi

Swimming Pool has a crisp, fresh opening that instantly feels clean without tipping into clinical or over-sharp territory. As it warms up on the skin, it becomes more textured and comforting, giving it greater longevity and impact. 

Available at LIBERTYLONDON.COM

Best For: Playful Fashion-Girl Energy

Miutine Eau De Parfum, £72 | Miu Miu

Miutine brings a fun, youthful lift without turning too sweet. The bright opening softens into a warm, wearable finish that suits both daytime and early evenings. It’s playful but still grown-up, with that unmistakable Miu Miu charm. 

Available at MIUMIU.COM


Best For: Cool-Girl Sensuality

Naked Dance Extrait, £145 (was £180) | Oddity

Naked Dance offers a warm, skin-like finish that feels effortless and subtly sensual. It has depth without the heaviness, making it suitable for both casual and more refined settings. As it settles down, it turns softer and more inviting. A great fit if you prefer fragrances that feel natural on the skin.

Available at MYGODSHOT.COM


Best For: A Modern, High-Fashion Signature

Fame Eau De Parfum, £99 | Rabanne

FAME opens with a bright, juicy burst of mango and bergamot that feels fresh and youthful. As it settles, notes of soft jasmine and a subtle whisper of incense emerge, giving the scent a refined floral-woody balance. The dry-down wraps up in creamy sandalwood and vanilla – warm, smooth and enough to linger on skin without overwhelming. 

Available at RABANNE.COM

Best For: A Cinematic, Desert-Warm Moment

Heathens Cowboys & The Santa Ana Winds Eau De Parfum, £120 | Discothèque

Santa Ana Winds has a warm, atmospheric quality to it that sets it apart. The smoky edge gives it character, while the softness underneath stops it feeling overwhelming. It’s distinctive without being difficult. Ideal for anyone who wants something moody and textural.

Available at SEPHORA.CO.UK

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