The Scent Olivia Dean & The SL Team Can’t Get Enough Of

Burberry Her is already a standout fragrance but Her Parfum marks a further evolution. Deeper, moodier and more grown-up, it feels like a natural next step for the line. Shot across London and soundtracked by Olivia herself, the campaign centres on freedom and self-expression, while the scent is designed to be worn with confidence, every day.

Fragrance is such a personal choice, but this romantic fruity-gourmand feels wearable and distinctive – guaranteed to please this Valentine’s Day, whether you’re treating yourself or gifting it to a loved one. Best described as a ‘restrained gourmand’, the fragrance opens with notes of cherry and pear – soft, juicy and immediately inviting. It then settles into a warmer heart of amber and freesia, mixed with a subtle hint of whipped cream, which adds comfort without tipping over into sickly sweet. The base of vanilla absolute, moss and musk gives it depth and longevity, resulting in a scent that feels polished.

The iconic Burberry Her bottle has also been reimagined. This version comes in an opaque deep-pink glass vessel with a matte finish, reflecting the richness of the fragrance inside. Finished with ribbon-detailed outer packaging, it feels refined and collectable, aligning seamlessly with Burberry Beauty’s modern aesthetic.

“I tested the new scent a few months ago when we had the pleasure of sitting down with Olivia to film with her for LuxeGen. As soon as I walked into the space, I was hooked. This is the kind of fragrance you reach for when you want something effortless but considered. It’s comforting and easy to wear, yet has enough depth to feel special. I’ll definitely be reaching for it this Valentine’s. Sweet but not too much, it’s a warm scent that’s quickly earned a permanent place in my rotation.” – Sapna Rao, SheerLuxe Fashion & Beauty Editor

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