The Beauty Products This Influencer Buys On Repeat

Despite endless innovations in beauty, most of us still have our favourites we buy on repeat. In this series, we speak to beauty insiders to find out which products they buy time and again. Here, influencer and content creator Ume Romaan shares the daily staples she wouldn’t be without.
By Rebecca Hull /

All products on this page have been selected by our editorial team, however we may make commission on some products.

Face Trace Contour Stick, £44 | Westman Atelier

“I never wore bronzer before I found this stick, but I love how easy it is to apply. It gives you great control, while the creamy texture blends seamlessly. Great for contour novices like me.”

Available at CultBeauty.co.uk

Enzyme Peel, £49 | Susanne Kaufmann

“For brighter, fresher-looking skin, this is the only product you need. I talk about it all the time and I’m never without a pot. It gently exfoliates to give skin an instant glow – it’s unrivalled.”

Available at SpaceNK.com

Ice Ceramide Moisturising Cream, £60 | Sunday Riley

“Soft and silky, this is my go-to hydrator. I love to layer it on at night to see a smoother complexion come morning.”

Available at SpaceNK.com

Vanish Airbrush Concealer, £32 | Hourglass

“This has been in my make-up bag for years. Lightweight, it gives great coverage that never cakes, plus it feels amazing on the skin. It has a bright finish to it that minimises dullness too.” 

Available at SpaceNK.com

So Intense No1 in Deep Black, £49 | Sisley Paris

“Sisley does the best mascaras. This has a comb-like brush that separates every single lash for maximum definition. It never smudges or dries up either.”

Available at SpaceNK.com

Izumi Tonic, £29.50 (was £34.70) | Shu Uemura

“I switch my haircare up a lot, but I often return to this Shu Uemura tonic. It’s brought my hair back from the brink multiple times. The scent is also amazing.”

Available at LookFantastic.com

Bisou Balm, $25 | Violette + Lipstick in Crimson Noir, (Can't find) | Tom Ford + Orange Brule, £62 | Hermes

“I have so many favourite lipsticks, but these three are the ones I go back to regularly. They are all soft in texture, but deliver on rich, long-lasting colour.”

Available at VioletteFR.com

Available at Hermes.com

Glow Sesame Cleansing Oil, £42 | Shrio

“I love anything by this brand, but particularly this cleansing oil which I’ve gone back to so many times. It’s gentle, but instantly melts make-up down so you’re never left with anything on your skin.”

Available at Shiro-Shiro.uk

Vegan Leather Structured Clutch, £15.96 | Rose Inc

“This is my current make-up bag and I love it. I have two so I’m never without – they’re the perfect size for all my essentials.” 

Available at RoseInc.com

Body Butter, £80 | MUTHA

“MUTHA’s Body Butter is so velvety and nourishing. It’s everything you could want for smoother-looking skin – and it isn’t sticky, either. The pot is huge, so it lasts for months.”

Available at CultBeauty.com

Regenerating Hair Mask, £50 | Christophe Robin

“This mask instantly injects life back into rough, dry hair. If you can, try to leave it on for a few hours to let it absorb properly.”

Available at LookFantastic.com

Les Beiges Water Blush, £51 | Chanel

“Chanel has launched a blush in the same formula as its cult skin tint – more on that later. Already, I know this is going to be a repeat buy. It feels so hydrating, with just the right amount of colour. A must-try for those who like a dewy, soft flush – think Bridgerton vibes.”

Available at Harrods.com

The Precision Liquid Liner, £28 | Kevyn Aucoin

“Easily one of my favourite products of all time, this has a matte finish that doesn’t budge. Better than that, the tip is flexible, so you can apply it with ease. A winged eye is my signature look, so I’m never without one of these – it ticks all the boxes.”

Available at SpaceNK.com

Backstage Face & Body Primer, £27.50 | Dior

“This immediately takes down redness and it’s oil-free, so it never feels sticky unlike other primers. The thin consistency means make-up glides on top of it so well. Use it on its own if you just want a smooth base.”

Available at Boots.com

SUQQU Signature Colour & Byredo Palette in Colour Corporate

“These are the only two palettes I buy on repeat. Full of suits-all shades and textures, you can use them to create a variety of looks.”

Available at CultBeauty.com

Available at Selfridges.com

Retinol Reform, £80 | Shani Darden

“This is by far my favourite retinol. It’s the gentlest on the market – in my opinion – yet effectively tightens skin and smooths uneven tone. It never leaves me with any redness or discomfort, just a glow that looks fresh and youthful.”

Available at Niche-Beauty.com

Plein Air Radiant Glow Powder in Colour Mirage, £72 | Hermès

“If you want a highlighter that gives a luminous finish without adding excess shine, this is the one to try. A soft powder, it glides onto skin and catches the light in all the right places.”

Available at Harrods.com

The Soft Fluid Long Wear Foundation, £98 | La Mer + Les Beiges Tint, £51 | Chanel

“For smooth skin, I’m never without either of these. Chanel’s tint is ideal if you want that ‘no make-up make-up finish,’ while La Mer’s foundation offers more coverage. Even so, it still feels light and never overdone.”

Available at SpaceNK.com

Available at Boots.com

For more beauty updates & product advice, follow @UmeRomaan

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