The Best Influencer-Approved Beauty Buys Under £20

From a dewy, tinted SPF to fool-proof make-up and biodegradable sheet masks, these are the high-street heroes some of the most-followed beauty influencers swear by…
The Best Influencer-Approved Beauty Buys Under £20
All products on this page have been selected by our editorial team, however we may make commission on some products.

Nuxe Huile Prodigieuse, £18.50

Rated By: Emily Jane Lathan, @EmilyJaneLathan

Why She Loves It: “When it comes to beauty products, I’m a bit of a repeat purchase person. The one thing I always go back to is this silky oil. I use it on my skin and hair every morning to hydrate and nourish any dryness. You only need a small amount, and the scent is heavenly. Use it on the body, too, for non-sticky hydration that lasts.”

Available at CultBeauty.co.uk

Thank You Farmer Sun Project Water Sun Cream SPF50, £18

Rated By: Jasmine, @JasmineTalksBeauty 

Why She Loves It: “This independently-tested sunscreen never causes any piling, plus, it doesn’t leave a white cast behind and has a lovely light, lotion texture. It works well under all make-up and I love the dewy look it gives my skin. It’s the perfect ‘everyday’ option.”

Available at CultBeauty.co.uk

Mario Badescu Drying Lotion, £15.50

Rated By: Jessica Skye, @_JessicaSkye 

Why She Loves It: “If you're like me and have been suffering with breakouts, this drying lotion is incredible for treating those pesky pimples. Apply this on the desired area and keep it on overnight. You’ll find it leaves you with calmer skin come the morning.”

Available at BeautyBay.com

The Inkey List PCA Bond Repair Hair Treatment, £12.99

Rated By: Rachel Joy, @JoyInMySkin 

Why She Loves It: “This is so easy to use and mess-free, which is its biggest selling point. I have heavily bleached hair and this has kept my strands strong with zero split ends. It also protects my hair from heat and excessive styling. The results are quite immediate, too. On a personal level, I’d say this is better than Olaplex, not to mention more affordable.”

Available at Boots.com

Smashbox Superfan Mascara, £19

Rated By: Naomi, @TheLondonFoxx

Why She Loves It: “This is the type of mascara that always earns you compliments. It’s non-clumpy and the separated brush allows you to define each individual lash for extra length and definition. The jet-black formula is rich, too, providing long-lasting pigment that doesn’t flake or smudge.” 

Available at Boots.com

Heliocare Colour Sun Touch Hydragel SPF50, £16.38

Rated By: Eilidh, @Addicited_To_Face

Why She Loves It: “This may not look much, but it gives skin the most incredible glow – similar to Charlotte Tilbury’s Flawless Filter. The best bit? It’s really an SPF but with smoothing, tinted benefits. It encompasses so many steps in one, and makes your complexion look flawless.” 

Available at Notino.co.uk

Weleda Skin Food, £8.25

Rated By: Elle McNamara, @BambiDoesBeauty 

Why She Loves It: “Beauty lovers and make-up artists swear by this does-it-all cream. A true multi-purpose product, it provides the glossiest finish to the skin, while nourishing dry, cracked hands, too. I love the glossy-skin look it gives, but for everyday wear, there’s also a ‘light’ version, which is about half the thickness in consistency and great to use as an everyday moisturiser for dry, winter skin.” 

Available at CultBeauty.co.uk

Beauty Bay The Jade Gua Sha, £10

Rated By: Chloe Robertson, @ChloeJade_Story

Why She Loves It: “I am obsessed with this. Not only is it affordable, it’s easy to use and relieves any tension that might build up in and among the facial muscles. I sweep it over my skin every morning while I have my coffee – it’s the ultimate tool for lazy girls wanting to tone and sculpt their skin.” 

Available at BeautyBay.com

Danessa Myricks: Vision Flush in Ballet Slipper, £18

Rated By: Elisa Lune, @Elisa_Lune 

Why She Loves It: “This is the most beautiful rust shade, so I like to use it on my lips, eyes and cheeks. It suits every skin tone and has incredible lasting power, which says a lot for a liquid formula. I love it so much my business partner and I now stock it now over on @Algorithum – it’s a new retail destination which only sells products we love and have tried ourselves.”

Available at Love-Makeup.co.uk

The Inkey List Succinic Acid Blemish Treatment, £6.99

Rated By: Elise Gill, @Lumi_Lise 

Why She Loves It: “I often suffer from breakouts, especially recently as I’ve been a little stressed out and hormonal. They usually start as painful papule (under the skin) spots, and be quite red and sore before clearing up in about two weeks or so. This treatment works quickly and effectively to take down inflammation. It’s formulated with 2% Succinic Acid which reduces sebum production, while also unblocking clogged pores. The hyaluronic acid hydrates, too, to prevent any dryness. A must-try for those with suffer with painful breakouts.”

Available at CultBeauty.co.uk

Higher Nature Colloidal Silver Spray, £13.99

Rated By: Lo Moorcroft, @LoMoorcroft 

Why She Loves It: “This is always in my kit. It has so many skin-saving benefits for times like these, where we’re stressed and prone to breakouts. It’s naturally anti-microbial, too, so great for ‘maskne’ flare-ups, and other skin irritations. It’s a brilliant anti-inflammatory quick-fix – I mist it on my skin regularly and always when I’m wearing a mask.” 

Available at Amazon.co.uk

MIJ Face Mask, £15.99 OOS

Rated By: Sofia, @Honest.Skin

Why She Loves It: “These masks are total game-changers which use bio-cellulose technology – a carbon positive fibre that’s rich in coconut water and biodegradable. They are small but mighty, delivering intense moisture, while boosting cell turnover, too, for a brighter-looking complexion. Unlike other masks, they feel like they adhere properly to your skin, allowing for full product absorption.”

Available at MijiMasks.com

Davines OI All In One Milk, £15.50

Rated By: Em Roberts, @TheLipstickFever

Why She Loves It: “This deep conditioning treatment does pretty much everything you want it to. Full of vitamin B5, it hydrates, smoothes and protects hair against damage from the sun. It’s brilliant for all hair types, while the silkiness of the formula keeps dryness at bay. You’ll find it gives a bit of extra volume, while minimising frizz, as well.”

Available at CultBeauty.co.uk

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