The Best Influencer-Approved Beauty Buys Under £15

The Best Influencer-Approved Beauty Buys Under £15

From a silky, multi-purpose balm to fool-proof lipsticks, these are the high-street heroes the beauty industry's biggest influencers swear by...

Eucerin Aquaphor Soothing Skin Balm, £9 

Em, @thelipstickfever, podcast host of The Big Move & beauty influencer

“Aquaphor is my holy grail when it comes to keeping my lips moisturised. It’s a great high-street find you can get in multiple sizes. It can also be used on burns, cuts or any areas of skin that need speedy healing.” 

Lo Moorcroft, @lomoorcroft, make-up artist & influencer

“One of the best multi-use balms on the market, this works a treat on all areas of dry skin. I use it as a mask on dry blemishes before I apply concealer or base so I get a smoother, even finish.”

Available at

Glossier Original Balm Dotcom, £10

Charlène, @msceebee, skincare blogger 

“This is one of my favourite buys because it's so versatile. You can use it on your face, your lips or cuticles to soften and soothe. I carry one in my bag and have several around the house so I'm never short on supply.” 

Avaible at

Good Molecules Daily Brightening Serum, $9

Sofia,, beauty content creator 

“This effective serum gently brightens and targets dullness with beta arbutin, which works to inhibit excess melanin production for a clear, even complexion. It also has hyaluronic acid which draws in moisture to protect against dehydration. Incredibly effective, but never too aggressive on the skin. It’s hard to get hold of, but worth the shipping fee.”

Available at

Glossier Brow Flick, £15

Evie, @sknperfect, skincare & beauty blogger 

“This handy pen is amazing for creating natural-looking brows – ideal for when you want to look pulled together but not too done up. It’s also very water-resistant, which means it lasts all day.”

Available at

Liz Earle Cleanse & Polish Hot Cloth Cleanser, 50ml, £17

Emily Jane Lathan, @emilyjanelathan, founder at Rock n Rose & lifestyle blogger

“This often varies in price, but you can get a smaller version for just £10. It’s my favourite cleanser and the best way to prep skin for a day of wearing make-up – or not. The cream formula is soothing and the cotton cloth gives the perfect amount of exfoliation.” 
Available at

Glossier Generation G Lipstick In Cake, £14

India, @theindiaedit, interiors & fashion blogger

“I’m not a big lipstick fan as I feel they’re usually quite high maintenance. However, this one gives the perfect semi-sheer, matte coverage that’s not too far from my natural lip colour. I'm never without it and use it nearly every single day.”

Available at

Real Techniques Miracle Complexion Sponge, £4.99

Allana Davison, @allanaramaa, Canadian vlogger & beauty blogger

“There are so many beauty sponges that are ridiculously over-priced. In my opinion, this one from Real Techniques is the best in terms of performance and affordability. It’s easy to use, applies every texture of product and gives seamless coverage.”

Available at

Glossier Stretch Concealer, £15

Jasmine, @amourophelia, blogger & content creator

“My favourite product has got to be Glossier’s Stretch Concealer. I love the bouncy, creamy texture that blends seamlessly for a dewy base. It covers blemishes and dark circles, while also brightening and creating a naturally flawless finish. Ideal for those ‘no make-up make-up’ days.” 

Elisa Lune, @elisa_lune, facialist & skincare blogger

“This is always a staple in my make-up bag. It just gives skin the best finish that never cakes or dries out.” 

Available at

Lucas Paw Paw Ointment, £8

Fani Mari, @fani_breakeven, freelance beauty journalist & content creator

“The Lucas Paw Paw ointment is always my number one pick for chapped lips, but it can do so much more. It soothes insect bites, rashes and ragged cuticles, while a small amount swept through the brows can instantly define and sculpt unruly arches. It’s a great multi-use balm, and although other brands have tried to copy it, this is the one I return to time and again. I’ve used it religiously since 2012 and I’m never without one.” 

Available at

Neutrogena Hydro Boost Water Gel Moisturiser, £6.49

Emma Hoareau, @emmahoareau, freelance photographer, brand consultant & blogger at Lolita Says So

“I’m a huge fan of the Neutrogena Hydro Boost range as all the products are so affordable. For me, my favourite has to be the Water Gel Moisturiser, because it’s such a beautiful texture for my combination skin. It feels lightweight yet still deeply hydrating. It makes for a great make-up primer, too.”

Available at

MAC Mini Matte Lipsticks, £10

Naomi, @thelondonfoxx, beauty influencer & social media editor at Crème de La Mer

“MAC have made some of their best and most-loved lip shades into miniatures, including Ruby Woo and Twig – both of which are my favourites. I love that they are so affordable and handbag-sized. They actually last for ages and the matte, creamy texture is still one of the best formulas I’ve tried.” 

Available at

NYX Matte Bronzer, £6

Cher Webb, @cherwebbmakeup, pro make-up artist & beauty influencer

“This matte bronzer is the perfect non-glittery formula. It promotes a healthy and real-looking glow in seconds and is the easiest way to get sun-kissed skin. It’s available in five shades, too, and is cruelty-free.” 

Available at

The Inkey List Apple Cider Vinegar Peel, £14.99

Rachel Joy, @joyinmyskin, skincare blogger

“I love this peel. It has a great blend of potent ingredients – 10% glycolic acid, 5% multi-fruit acids and 2% apple cider vinegar. You’ll find that after just one use it gives incredible, radiant results and it’s not irritating in the slightest. I like to use it once a week on my face, neck and chest.” –

Available at

Superfacialist Vitamin C Skin Renew Cleansing Oil, £12

Eilidh, @addicted_to_face, skincare & beauty blogger

“Cleansing is so important to me, as it can have such a huge effect on your complexion. One of my all-time favourites is this cleansing oil from Superfacialist. It removes all make-up and breaks down any SPF that’s still sitting on the skin. I like to pour it into my palms and massage it in. It transforms into a milky wash that’s incredibly gentle and lightweight. Plus, it smells delicious.”

Available at

The Ordinary Hyaluronic Acid 2% + B5, £5.99

Alix, @icovetthee, fashion & lifestyle vlogger 

“This silky skincare buy contains heaps of hyaluronic acid – my favourite ingredient – to lock in long-lasting hydration for smooth, supple skin. It works for all skin types without any irritation and is so affordable.”

Available at

The Inkey List Salicylic Acid Cleanser, £10.99

Elise Gill, @lumi_lise, beauty & fashion content creator

“This salicylic acid cleanser is one of my favourite affordable products as it’s no nonsense and no frills, but it works. It has changed my skin for the better – offering a smoother and more refined surface.”

Available at

The Ordinary Squalane Cleanser, £5.50

Jasmine, @jasminetalksbeauty, beauty influencer 

“This can be used to remove make-up, but it’s also a great morning cleanser that offers big moisturising benefits. It contains gentle, simple ingredients to keep skin feeling soft, while maintaining that all-important skin barrier.”

Elle McNamara, @bambidoesbeauty, skincare expert & blogger

“The beauty about cleansers is they don’t need to be expensive to be efficacious and enjoyable to use. I always have about four back-ups of this. It’s my go-to for a morning or second cleanse. I have skin that tends to feel tight, so a nourishing cleanser is important to me, and this rivals some of the most luxurious products I’ve tried.”

Available at

TONYMOLY Face Masks, £5

Chloe Robertson, @chloejade_story, fashion & beauty blogger 

“For me, my go-to buy has to be a Korean-style sheet mask. I love the TONYMOLY ones and they’re a steal at £5. You may look a bit odd with them on, but the instant relief and hydration is unbeatable. I like to combine them with a cooling gel eye mask that I’ve kept in the freezer overnight.”

Available at

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily