The Best New Beauty Buys For July

From fresh fragrances to glow-giving make-up and hydrating skincare, these are the latest beauty launches worth knowing about this month…
By Rebecca Hull

All products on this page have been selected by our editorial team, however we may make commission on some products.


No. III Swim, £120 | Gabar

Full of fig and jasmine, this fragrance is summer in a bottle. It packs a punch – but not in an overbearing way – so expect it to linger on your skin and in the air for some time. Added amber and cedarwood give it warmth, but there’s no denying this is a scent for those who love florals. Finally, patchouli and tonka add a fresh, green touch.

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Solution No. 1, £135 | Off White

Created by the late Virgil Abloh, this fragrance isn’t one to be missed. With a hint of seaweed and a sand-inspired note, it’s perfect for the summer months – while woody hints and patchouli make it totally unique. It’s expensive, but you only need to spritz a small amount for it to stay on your skin for hours. Extra points go to the fun bottle.

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Good Fortune EDP, £83 | Viktor & Rolf

If you love Viktor & Rolf fragrances, don't miss its latest Good Fortune EDP. Inspired by feelings of positivity, it's full of uplifting notes that linger on the skin for hours. Think of it as a musky floral. Rich with jasmine, fennel and madagascar vanilla, it has a nutty, comforting feel that's never cloying or overbearing, just warming and feminine. We love that it's vegan too, with no synthetics, and it comes in a refillable bottle.

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Satin Lip Colour Rich Refillable Lipstick, $28 | Rose Inc

We’re yet to find a Rose Inc product we don’t like, and these new Satin Lip Colours are no exception. The slanted bullet sculpts lips for soft definition, while the creamy texture is easy to blend and goes the distance. We love the suits-all neutral tones – all of which work for both day and night – plus, they’re refillable, so you don’t have any of that throwaway guilt.

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Tinted Veil, £38 | Ultra Violette

Thanks to its light textures and high levels of protection, Ultra Violette has become the go-to SPF for many. Now, it’s expanding its range with these tinted creams. Containing SPF50, the formula shields skin from harmful UVA and UVB rays, while plant-based pentavaitin boosts hydration. As for the tint, it provides just enough coverage, while letting skin’s natural texture – and freckles – show through. They feel breathable, never cloying, and are free from fragrance and alcohol, so you never have to worry about irritation.

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Les Beiges Water Fresh Blush, £42 | Chanel

Just like the brand’s bestselling skin tint, this new blusher has been created using micro-fluidic technology, which means 75% of the product is made up of a hydrating, water base. Micro-droplets of blush pigment are blended in, so when you buff it into your skin, these little pockets of colour deliver a youthful flush. Meanwhile, the dewy texture gives skin a healthy sheen that looks fresh and plump. One of our favourite finds this month.

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Anti-Ageing Face Tint, £68 | Chantecaille

This gel texture is full of hyaluronic acid, peptides and grass extract which work in tandem to flood skin with moisture, smooth the appearance of fine lines and diffuse uneven tone. As for the tint, it’s a believable bronze that’ll make it look like you’ve just come back from holiday. It’s not sticky either, so it works well as a base for make-up.

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Manifesto Colour Stick in Divine, £12.99 | Zara

If a little bit of instant highlight is what you’re after, you can’t go wrong with Zara’s new Colour Stick in ‘Divine’. The glossy, balm-like texture is akin to lip balm, but without any of the tell-tale grease. Because it’s a crayon, you can scribble it directly onto eyelids and lips, using your fingertips to blend it out. The result is a glass-like shine that reflects the light beautifully. It’s a great base for glitter eyeshadow as well.

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Beauty Browlacq Brow Laminator, £30 | Isamaya

We’re always looking for products that offer similar results to professional brow lamination and this new one from Isamaya French’s range is definitely worth the money. You only need a small amount, so the gel will last you for months – start by applying a tiny bit onto the comb and brush brow hairs up and out. Then, smooth everything into place by running the comb over it one final time. The result? Fluffed up brows that look even and defined. You can apply further colour on top, but the glossiness of this product is probably enough.

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Tan & Buff Brush £20 | Iconic London

A good buffing brush is an essential tool and this new one from Iconic London works with all make-up textures – including liquids, creams or powders. It also works well with tan-based products, too. Fluffy, but with densely packed bristles, it latches onto product, but doesn’t absorb it, so you get just the right amount left on your skin. Use it to sculpt and define areas like your cheekbones and your collarbone – it’s great for minimising tanning streaks around your wrists and ankles, too.

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Make-Up Remover Pads, £8 | Revolution x Sali Hughes

Stubborn make-up doesn’t stand a chance against these reusable pads. Soft and fluffy, they only need a little bit of water to remove all traces of dirt. That said, they also work with micellar or cream cleanser. We love that they are much larger than regular cotton pads, so you can cover a wider surface area at speed. Simply throw into the washing machine after a few uses to use again.

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Styling Cream, £25 | Pattern

Black-Ish actress Tracee Ellis Ross recently launched Pattern – the haircare range everyone’s talking about. Available exclusively in Boots, it has a concise line-up of 11 products that cover every part of any textured haircare routine. Our favourite is this Styling Cream which has a thick, velvety texture. Use it to define curls by scrunching it into wet or dry hair before you style or braid it. Not only will it provide better bounce, it enhances shine and keeps everything in place for hours. Plus, castor and coconut oil make it feel incredible nourishing.

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Television Perfect Hair Masque, £38 | R+Co

This is one of the easiest hair masks we’ve used recently. Lightweight, it doesn’t weight the hair down and can be applied wet. You only have to leave it on for 10 or 15 minutes to see a difference – notably better shine and smoothness. Rinse it out and follow with conditioner. When you blow-dry your hair – or let it air dry – you’ll find it’s easier to manage and brush, with better volume and bounce, too.

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No. 4C Bond Maintenance Clarifying Shampoo, £26 | Olaplex

Everyone can benefit from the exfoliating powers of a clarifying shampoo. This one from Olaplex is pH-neutral – in other words, it doesn’t have a stripping effect – while gentle acids remove excess oil and product stuck on your scalp. It also removes the minerals that come with hard water, so you’ll find hair has a lighter feel to it immediately post-use. Use it once or twice a week to give hair and instant overhaul – you’ll find colour looks brighter, strands feel softer and hair is more voluminous. A great all-rounder.

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Facial Toner, £14.99 | Thayers Natural Remedies

We’re excited about this brand, which is already a bestseller in the US. Not only is the apothecary style intriguing, the formula is proven to smooth and resurface skin’s texture. That’s all thanks to rose water and witch hazel which work together to take down redness and remove trapped dirt. In addition, aloe vera counteracts the harsh drying effect that toners are typically associated with. Use a little post-cleanse, but pre-moisturiser. With regular use, you’ll see more even tone and less redness.

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Beauty Sleep Hydrogel Restoring Night Face Mask, £10 | Patchology

Patchology do some of the best sheet masks and its new Hydrogel one is our favourite so far. A quick-fix for thirsty skin, it contains collagen to plump and hydrate, while centella asiatica all but eliminates redness – even if it is only temporary. We love the gel texture, which adheres to skin and ensures the serum formula is properly pressed on. Keep it in the fridge for extra cooling benefits – it’s so satisfying to apply at night when you need to take some time out. Squeeze out any excess serum when you take it off – there may be enough to apply the following day.

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Oxygenation Mask, £95 | Shane Cooper

Skincare expert Shane Cooper has been a well-kept A-list secret – until now. Renowned for his top-quality facials and friendly advice, he’s recently launched a skincare line too. It’s an investment, but worth it if you’re serious about results. We love this Oxygenation Mask, which bubbles up into a foam on your skin. Afterwards, massage it in so your complexion can reap the benefits of vitamin E. A little goes a long way, so you really get your money’s worth. You’ll love how smooth your skin feels once you rinse it away – not to mention the visible glow.

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Tonal Tan Drops, £20.80 | Amanda Harrington

Amanda Harrington has added tanning drops to her bestselling range and unsurprisingly, we love them. Just like all her products, the colour looks natural and is designed to gently warm up on your skin. Full of hyaluronic acid and aloe vera, skin fells smooth and supple with a hydrated-looking glow we love. Apply a few drops (anywhere between four to 12 depending on your desired result) directly to the skin, or mix them with your body or face cream for a gradual colour. A must-try for tan novices, or anyone wanting subtle glow.

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