The Best New Influencer-Approved Beauty Buys

The Best New Influencer-Approved Beauty Buys

From easy-to-use cream shadows to nourishing skincare and under-the-radar brands, these are the latest discoveries some of the most-followed beauty influencers are loving right now…

All products on this page have been selected by our editorial team, however we may make commission on some products.

Beauty Pie Super Healthy Skin Nourishing Lip Balm, £25

Loved By: Charlène, @MsCeebee

Why She Loves It: “My current go-to is Beauty Pie’s new Super Healthy Skin Nourishing Lip Balm. It’s very moisturising and gives my lips a nice, not-too-glossy sheen. It also contains SPF 30, so it provides good protection. It’s so small and can easily fit in a pocket or bag, so goes everywhere with me.” Available at

Apothaka Skin Quenching Essence, £48

Loved By: Sofia, @Honest.SkinWhy She Loves It: “This product contains several humectants, which draw moisture into the skin. It provides a lightweight layer of hydration and boosts the efficacy of anything you apply afterwards – think moisturisers, oils or balms. Refreshing, soothing and calming, it’s a great product for keeping skin in check and improving barrier function, elasticity and suppleness. A must-have for this time of year when you want to keep your complexion looking and feeling revived.” Available at

Hairburst Shampoo & Conditioner, £16.66

Loved By: Rachel, @JoyInMySkinWhy She Loves Them: “These aren’t necessarily brand new to the market, but both are new discoveries for me. Not only do they encourage better growth and stronger strands, they also repair my heavily treated hair. Add to that the fact they hold in moisture, improve shine, and soothe your scalp – well, they’re game-changing. Both also protect my colour and have anti-static properties – in short, they tick all the boxes.” Available at


Lime Crime Bushy Brow Pen in Smokey, £18.50

Loved By: Lo Moorcroft, @LoMoorcroftWhy She Loves It: “I love this brow pen and it’s quickly become a staple in my kit. The colour is the perfect ash brown tone to naturally fill in any gaps and build a fluffy, full effect – ideal if you want a bit more volume.” Available at

Beauty Bay Hydrating Gel Mask, £6 (was £7.50)

Loved By: Emily Roberts, @TheLipstickFever

Why She Loves It: “Beauty Bay has come out with new (not to mention affordable) skincare with all the star ingredients we know and love – like this hydrating gel mask. Full of hyaluronic acid, it’s guaranteed to keep your skin plump and juicy all winter long. It’s perfectly possible to use it first thing, but I quite like leaving it on overnight.” Available at

Smashbox Always-On Cream Shadows, £18

Loved By: Naomi, @TheLondonFoxxWhy She Loves It: “I’m obsessed with these cream eyeshadows – especially the shade ‘Guava’ which can also be used as a blush. They’re so smooth and easy to blend, and can be built up for extra intensity.”  Available at

La Perla Beauty About That Night EDP, £254

Loved By: Eva, @WhatEvaWearsWhy She Loves It: ‘When I found out lingerie brand La Perla was branching out into the world of beauty, I was intrigued. Its first collection includes lipsticks, eye products and the most beautiful fragrances. About That Night is a bright, feminine scent with a floral heart. If you’re looking to treat yourself to a little luxury, it will look lovely displayed on your dresser.” Available at

Dermalogica Smart Response Serum, £130

Loved By: Eilidh, @Addicted_To_Face


Why She Loves It: “I genuinely hadn’t been wowed by a product in a long time – until I found this. A next-generation serum designed to respond to your skin’s individual needs, it hydrates, firms, brightens and soothes. It’s not cheap, but given how little is needed to see a real difference, it’s so worth it – with daily use, it still lasted me at least two months.” Available at

Summer Fridays Heavenly Sixteen All-In-One Face Oil, £50

Loved By: Jasmine, @JasmineTalksBeauty


Why She Loves It: “Right now, I’m loving the new Summer Fridays Heavenly Sixteen All-in-One Face Oil. It’s a blend of non-fragrant moisturising plant oils with antioxidant benefits. It’s not greasy or heavy and is an amazing last step in my evening skincare routine – it really locks in hydration overnight. Perfect if your skin is feeling a bit drier now we’re heading into winter.” Available at

Victoria Beckham Beauty Cheeky Posh Blush, £36

Loved By: Elise Gill, @Lumi_Lise


Why She Loves it: “I adore the new Victoria Beckham Beauty Cheeky Posh Blush. It’s super buildable, skin-smoothing and comes in a gorgeous array of shades to suit all skin tones. My current go-to is ‘Playground’ for a look that’s healthy and luminous.” Available at

Living Libations Best Skin Ever Seabuckthorn Oil, £21

Loved By: Elisa Lune, @Elisa_Lune 


Why She Loves It: “Multipurpose, this facial oil also works as a cleanser, exfoliator and moisturiser. Brimming with omega fatty acids, vitamins, lipids and hundreds of bioactive compounds to strengthen the skin, it aims to ‘heal’ your skin barrier for a healthier complexion. I always notice fewer breakouts whenever I use it, plus I get a better glow. A repeat buy for me.” Available at

Beauty Pie Triple Beauty Luminizing Wand, £25

Loved By: Jessica Skye, @_JessicaSkye Why She Loves It: “This has just the right amount of shimmer, and its silky texture makes it so easy to apply. Completely fool-proof, it absorbs quickly into the skin – use your fingers in a tapping motion for glossy, dewy results, focusing on the cheekbones, the centre of the nose and the inner corners of your eyes.” Available at

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