The Curly Haircare Range The Experts Love

The Curly Haircare Range The Experts Love

When it comes to managing curly or frizz-prone hair, Grow Gorgeous is a name to know – their new, dedicated line caters to those looking for more shine and definition. Interested? Here, we break down the range in full, as well as some simple maintenance rules for healthier-looking curls and an exclusive discount code...


GET 20% off the curly hair range at Grow Gorgeous, including their cult Hair Wrap.
Enter the code 20CURL at the checkout. 
*Exclusions Apply - Expires 31st July

#1: Wash According To Your Needs

Experts recommend those with curly hair should shampoo up to two to three times a week. If you feel like your hair needs an extra cleanse, supplement your regular routine with a co-wash formula (conditioner-only washing), like Grow Gorgeous’ Curl Defining Cleansing Conditioner. Its lipid-rich formula removes product build-up without over-drying the hair or causing extra frizz. 

#2: Never Style Hair Wet

No hair should be brushed when wet, but it can especially cause damage to those with natural curls. You need some slip as you brush, and experts say this is  the case for drier, afro textures in particular. Either wait until your hair is dry or smooth a brush through with your conditioner in the shower to keep breakage to a minimum.

#3: Brush Up On Technique 

When it comes to brushing your hair, there is a correct way to do it to minimise damage – especially if you have curls. Start from the bottom of your strands and work your way up using a paddle brush for minimal snagging. Hold the brush upright to detangle and then use it on its side only when – and if – you want to blow-dry hair straight.


Try using products that include hydrating ingredients – think lipids and fruit oils – so you can fully embrace your natural curls, while keeping them smooth and healthy-looking, too.

#4: Invest In The Right Treatments

Curly hair types can easily integrate conditioning treatments into their regimes. Look for formulas that incorporate some extra protection, too, so you can heat style smarter with less fear of breakage. Likewise, try using products that include hydrating ingredients – think lipids and fruit oils – so you can fully embrace your natural curls, while keeping them smooth and healthy-looking, too. 

#5: Try Wrapping Hair Up

Silk hair wraps are all the rage right now, and for good reason. Not only do they protect your curls from frizzing up as you toss and turn in bed, they also keep your style intact throughout the night. It ensures hair cuticles glide safely underneath their silky protection, but another bonus is these caps are less absorbent than cotton. This ensures your natural oils are maintained - never stripped or taken out of your hair. 


Curl Defining Shampoo, £16

Why We Love It: Oat lipids are at the centre of this range – a key ingredient that’s often found within professional treatments, too. You’ll find it in this shampoo which also harnesses the benefits of wheat extract and camellia oil for extra shine. It lathers up well, but not too much, so you never feel like it’s stripping your hair or scalp of its natural oils. Extra points go to the added allantoin which soothes, moisturises and conditions parched strands. There are zero sulphates, silicones or parabens, either, which means your hair won’t feel weighed down. 

Available here


Curl Defining Leave In Butter, £25

Why We Love It: A brand bestseller, this luxurious butter can be left on throughout the day or overnight. It provides long-lasting definition and deeply nourishes hair for better manageability and smoother texture. A must-try if your hair is unruly or lacking shine – we love the addition of wheat soy, hyaluronic acid (which lock in moisture) and cocoa butter (which promotes suppleness).Available here


Overnight Hair Wrap, £30

Why We Love It: Dubbed a ‘night-time essential,’ this 100% satin and vegan-friendly hair wrap can be worn overnight to prevent your hair from becoming frizzy or tangled as you move against the pillow. It’s brilliant if you’ve styled your hair too and want to keep everything intact. Another benefit is its ability to minimise oiliness, allowing you to extend time between washes and blow-dries. A must-try if you’re after smoother, frizz-free waves.Available here 


Curl Defining Conditioner, £18

Why We Love It: The perfect counterpart to the shampoo, this is brimming with similar ingredients, but also sugar beet extract to add moisture, improve condition and reduce frizz. It works well for every hair type, but specifically those with dry curls or wavy, afro hair. The vegan-friendly formula is gentle, too, so you never have to worry about anything feeling to astringent. Available here

Key Benefits Of The Range Recapped:

Helps to reduce damage from friction

Provides long-lasting curl definition for smooth, manageable, bouncy curls

Enhances and defines natural curls by controlling volume and taming frizz

Nourishes, conditions and smooths curls for supple and silky-soft hair

Improves natural shine and hair appears frizz-free

Helps to reduce the appearance of an oily scalp

Maintains hair shape and style

Shop Now At

*Exclusions Apply - Expires 31st July​

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily