February’s Best New Beauty Buys
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February’s Best New Beauty Buys

Blow-dry tools, body buffers, lip treatments and a hair mask that promises better shine and bounce – February has plenty of new launches worth having on your radar.
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All products on this page have been selected by our editorial team, however we may make commission on some products.

Intensive Moisturizing Lotion

£18.30 | CeraVe

The latest addition to CeraVe’s bestselling line is this ‘Intense’ lotion – which is no match for dry, winter skin. Ceramides and hyaluronic combine, as well as the addition of hydro urea – an ingredient that’s proven to help skin retain moisture and relieve symptoms like itchiness, flaking and roughness. Quick to absorb, it instantly soothes and doesn’t leave skin feeling sticky or greasy. 

Available at CULTBEAUTY.CO.UK

Vitality Brightening Body Cleanser

£38 | Wildsmith

Wildsmith is known for its spa-like body care and now, it’s launching three new cleansers – one that brightens, another that exfoliates and one that restores lost moisture in severely dry skin. Each one comes with uplifting scents, like ginger, black pepper and grapefruit. Whichever you choose, you’re guaranteed to enjoy the head-clearing scents that the steam from your shower or bath will supercharge. 

Available at WILDSMITHSKIN.COM


Lip Sheer

£34 | Chantecaille

With the shine and plumpness of a gloss, but the colour of a stain, Chantecaille’s latest launches are a must-try for lipstick fans. They feel really comforting, last for hours and are wearable for daytime with a range of soft, suits-all shades available. We love the slimline design too – perfect for chucking in your bag.

Available at SPACENK.COM


Resurfacing Body Gel Scrub

£26 | Coco & Eve

Streamlining fussy routines, this body scrub nibbles away at dead cells with exfoliating AHAs and BHAs while the gel texture seals in lightweight hydration. There’s added botanical oils in there too, which lend limbs a nice sheen – even after you’ve rinsed it away. Ideal for self-tan fans, but also those who want to get rid of bumps and uneven texture.

Available at LOOKFANTASTIC.COM

Honey Infused Gloss Hair Mask

£39 | Gisou

Helping to fill in broken and damaged strands and revive fragile, over-dyed hair, this ceramide-rich mask is one of the best we’ve tried. Use it weekly, slathering it on dry hair and letting it sit for as long as needed. Once you’ve rinsed it out, you’ll see hair feels fuller, bouncier and sleeker. It is weightless too, unlike some masks which can leave strands feeling heavy.

Available at SEPHORA.CO.UK


Hydrosonic Pro Sonic Toothbrush

£191.90 | Curaprox

Curaprox’s Electric Toothbrush isn’t brand-new, but it’s having a bit of a moment. Designed with ultra-soft bristles, it’s not as abrasive as others on the market, yet with 22,000 to 84,000 brush strokes a minute – you can choose based on preference – it powerfully whisks away bacteria and plaque. What impressed us the most was the battery life – you’ll find it works for up to three weeks before you need to give it a boost. Extra points go to the various brush heads – some are thinner to help you get in between even the tightest of gaps.

Available at AMAZON.CO.UK


Helios Eau De Toilette

£90 | Laboratory Perfumes

If you’re on the lookout for a new scent, try this from niche brand Laboratory Perfumes. Notes of lemon, pink pepper and warm amber combine to create a fragrance that’s citrus-y and musky, clean and crisp. It also lingers for a long time – impressive considering it’s an EDT not an EDP.

Available at JOHNLEWIS.COM

Vitamin C Complex Cleanser

£20 | NATURIUM

We’ve said it already, but vitamin C is one of the best ingredients for brightening, minimising uneven texture and keeping skin supple. It’s also easily tolerated at the right level, which makes this non-irritating cleanser from Naturium a great multitasker. The gel texture also dissolves all traces of make-up at speed – even stubborn, waterproof formulas. 

Available at SPACENK.COM


Wellbeing Pod Mini Waterless Essential Oil Diffuser

£55 | Neom

If you love Neom’s traditional diffusers but find them either too expensive or large, look out for these new miniature versions. Not only do they make a great a gift, they also have the same scent intensity as the larger sizes. Available in three pastel colours, they are also waterless and wireless, so any faff is eliminated – simply add the oil to the base of the diffuser by screwing it in and out. 

Available at NEOMWELLBEING.COM


Body Firming & Refining Roller Crème

£26 | VOESH

Voesh’s new body crème is one of our most-used products of 2025 so far. It has a satisfyingly luxe and skin-softening texture that’s full of hyaluronic acid and added caffeine – the latter is proven to stimulate blood flow for a more luminous appearance. Add to this the fact that the tube comes with two nodules that massage and stimulate sluggish cells and you have a versatile – and effective – body lotion. 

Available at FREEPEOPLE.COM

Santal & Vetiver Body Mist

£45 | Salt & Stone

If you don’t want to splurge on fragrance but like the sound of a mist that leaves you refreshed and uplifted, try Salt & Stone’s new Santal & Vetiver spray. Light and breezy, it has a salty, fresh quality to it that’s similar to beachy air. It doesn’t last for hours, but it does give you a boost and scent skin softly – great for those who don’t like anything too overpowering. 

Available at SEPHORA.CO.UK


Multi-Tasker Bronzer & Highlighter Stick

£11.99 | Rimmel London

This clever bronzer and highlighter stick glides prettily over the skin, leaving behind a dewy – but not overly shimmery – finish. Run it over the highest areas of your face for some quick and easy definition, blending it out with fingers or a brush for a soft, sculpted effect. 

Available at LOOKFANTASTIC.COM


7SECONDS Blowout Crème

£30 | UNITE

Heat-activated, this silky, light-textured crème continues to fly off the shelves. Post-wash, massage a small amount through hair then blast with your dryer. Hair will look glossier, feel fuller and have a smoother, non-frizzy finish. Those with fine hair will really see a difference, specifically better texture and volume.  

Available at CULTBEAUTY.CO.UK

Bounce Balm

£17 | Vieve

This has such a unique texture – it gives lips a plumped-up, glazed effect but with a thin, silky finish that doesn’t leave lips feeling sticky or heavy thanks to nourishing butters and oils. It looks nice on top of lipstick, but we’re enjoying wearing it alone for a soft, healthy sheen. 

Available at VIEVEBEAUTY.COM


Mini Ultra Speed Hair Dryer

£99.95 | Momax

Small, compact and lightweight, this new tool has a powerful motor which cuts drying time in half. There are also eight temperature settings – most dryers only have three – for every hair type and preference. It’s quiet too – this won’t wake up your partner or housemates while you’re getting ready in the morning. We love the 360° Magnetic nozzle too, which makes styling hair easy.

Available at SELFRIDGES.COM


Style Lab Air-Dry Styler

£27 | Living Proof

Whether you want to enhance natural texture, reduce frizz or hydrate and nourish, this new cream is great for all hair types. It can be applied to damp or dry hair – just use a little at a time to avoid excess. It gives fine, flat hair a fresh-from-the-salon quality that isn’t overly ‘done’ but a little more polished nonetheless. It’s great at slicking hair back into a chic bun as well.

Available at SPACENK.COM

Brightening Over Make-Up UV Mist

£12.99 | Garnier

A setting and SPF spray in one, mist this over your complexion first thing to revive skin or later in the day to refresh make-up, while sealing in an additional layer of protection. Added vitamin C counters dullness over time and gives skin a dewy, bright glow. It’s hydrating too, helping thirsty skin types feel less tight and inflamed. 

Available at BOOTS.COM

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