4 Looks With 4 Game-Changing Serums
Created in partnership with Kérastase
Why Kérastase?
With products that suit a range of hair types and textures – and cater to any haircare or styling need – Kérastase has long been one of our go-tos. Pro hair stylist Patrick Wilson uses them too: “When I’m creating multiple hair looks, it’s important to know that the hair is prepped correctly beforehand – making sure that we keep the integrity of the hair’s health and condition. I know that I can tailor these products to meet the needs of any hair texture, length or density.”
The Serums & The Looks You Can Achieve With Them
In Patrick’s words, “From snatched ponytails to voluminous bobs and cool girl waves, each of the following looks were achieved by preparing the hair first with a range from Kérastase. Throughout, the main theme that carried through the looks was that the hair felt glossy, healthy and expensive.”
Look 1: Sleek Ponytail
Elixir Ultime L'Huile Originale Hair Oil
Patrick’s Advice: “Everyone knows and loves this staple product – it’s a hero for a reason. I used it on every creator I styled on the trip to add heat protection and to help smooth flyaways. It’s the perfect lightweight, multipurpose product and can be used as a pre-cleanse, a pre-blow dry oil and a styling finishing product. I also love using it for touch-ups during the day to leave the hair smoother and shinier. Plus, everyone loves its luxurious scent of wild camellia and French camellia harvested by hand in Brittany.”
Zeena’s Thoughts: “The vibe for this look was chic and elevated. I love how this product nourishes my hair but also brings a glossiness to it. It always brings such a silkiness without weighing it down. I particularly rate this product when I have my hair natural, rather than relaxed or blown out – it helps give my strands a more frizz-free finish.”
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Look 2: Defined, Bouncy Curls
Genesis Serum Anti-Chute Fortifiant
Patrick’s Advice: “For clients experiencing any type of hair loss, including postpartum hair fall or for hair extension users, this serum is a must-use. Formulated with edelweiss native cells, ginger root and Aminexil, the serum improves fibre resistance to minimise hair fall. I have now dropped this down to a couple times a week as it’s made such a difference.”
Akta’s Thoughts: “I’ve been using this in my haircare rotation for a while and love the way it targets the hair follicles for strengthening. I began using it daily and have now dropped this down to a couple times a week as it’s made such a difference.”
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Look 3: Lived-In Waves
Nutritive Nutri-Supplement Split Ends Serum & Nutritive Nutri-Supplement Scalp Serum
Patrick’s Advice: “If a client is overdue that trim, the Split Ends Serum is my go-to. It does exactly what it says on the tin. I used this serum on Sapna. It’s a really nourishing oil that helps condition dry and split ends with its translucent oil, which never leaves behind any residue while helping to condition dry strands quickly. On Sapna, we applied it as a final step to smooth and soften the hair after heat styling and improve shine.”
Sapna’s Thoughts: “The Split Ends Serum is one of those products I never knew I needed, but now can’t get enough of. Whenever my hair is feeling a little dry, frizzy or generally lacklustre, a little bit of this goes a long way. I’m also all about scalp care, so this Nutritive Nutri-Supplement Scalp Serum, which has a niacinamide-enriched formula, has also become a favourite for keeping my scalp moisturised.”
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Look 4: Glam Blowout
Première Anti-Frizz Filler Heat-Protecting Hair Serum
Patrick’s Advice: “Whenever I’m styling a client with coloured hair like Laura and Amelia, this is my go-to product for protection. It works to penetrate hair’s inner layer, to help deeply repair and refill hair surface. Just apply 2/3 pumps onto towel-dried hair before blow drying and styling. It made Laura’s hair look really glossy and healthy. I love that the heat protection repairs all levels of damage for all hair types, protecting against further breakage too. This includes damage from heat styling, over-processing, colour treatment, bleaching, and hard water in your shower.”
Laura’s Thoughts: “This is such an easy-to-use, lightweight serum. My hair can get quite frizzy, so it helps add a sleeker look when styling, while working deeper to protect the hair against heat. I usually apply it onto damp hair, but you can also apply it after it’s dry.”
Amelia’s Thoughts: “I’m a huge fan of the entire Premiere range. This product particularly is so key for me – my hair always feels much smoother and shiner, particularly as it’s prone to dryness due to the colour. Elsewhere, the pre-shampoo treatment has become such a ride or die.”
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Photography by @BYHOLLIEM
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