Created in partnership with GOLDWELL
What It Does: Topchic Zero is the new colour solution experts are loving for transforming hair with minimal damage. Formulated carefully – and with 50 years of research – it has been designed to cover up to 100% of greys while boosting hair’s shine and moisture. It achieves the latter with vegan ingredients including açai extract, which is full of antioxidants and known to prevent breakage. There’s also white tea essence inside, which seals moisture into your hair, while the brand’s BondPro+ technology strengthens hair as the colour works its way in. It also enhances hair’s shine both short and long term, while the silicone- and ammonia-free formula keeps hair soft, smooth and supple. Plus, it's a great sustainable option that is made using up to 100% recycled and recyclable materials.
What The Expert Says: “As a hairdresser, I want my clients to leave with smooth and shiny hair after every visit. With these new Topchic Zero colours, we can deliver up to two times more shine than you’d see with untreated hair. Not only will your hair look healthier, glossier and more lustrous, it will feel more rejuvenated. I also love that the formula of Topchic Zero is vegan and free from any silicones, while also being climate neutral too” – Tina Farey, RUSH Editorial Director
Book your colour now using code GOLDWELL30 for 30% off at RUSH Monday to Friday.
The Colour-Boosting Duo
KMS ColorVitality Shampoo & Conditioner
What They Do: These multi-benefit formulas are full of ultra-nourishing ingredients – think anti-inflammatory ginger and fruit oils – which replenish, protect and hydrate your hair all at once. Plus, with lactic acid, the duo work to exfoliate any build-up or leftover products and pollution that can have a dulling effect on your hair. The result is brighter, fresher-looking hair that looks more luminous. If you colour your hair, you’ll find this duo helps bring out its vibrancy immediately – even if you haven’t had it done in months.
What The Expert Says: “If your hair is feeling unloved, taking care of it at home is essential – especially if you’re trying to maintain your salon’s results. I always recommend using professional-quality brands to keep your hair healthy and few rival KMS. All its products work hard to keep your colour vibrant and shine locked in for longer. Its formulas are packed with high-quality ingredients that will really make a difference to your hair and its look.” – Tina
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The Daily Hydrator
KMS MoistRepair Revival Crème
What It Does: This lightweight leave-in conditioning cream constantly receives 5* reviews for its ability to restore a healthy, hydrated shine. It also boosts manageability and enhances smoothness. Lanolin acid and aloe vera are the key hydrators, working to fight dryness and seal your hair’s cuticles too for a sleeker finish. Just a small amount increases body and volume too – apply to damp hair then blast the formula in with your hair dryer. A must-try if you’re looking to overhaul your hair on a budget.
Find your nearest RUSH stockist here.
What It Does: Compatible with all hair textures, the customisable KERASILK keratin treatment is known to transform frizzy, limp, lifeless hair. If you’re looking to smooth or straighten your hair, the treatment can be built around this. If you want to simply cut down frizz, there’s an alternative option for exactly that. Whichever you choose, you’ll be impressed with the results. The formula uses a gentler vegan protein called biomimetic silk – a lab-derived silk – that attaches to the surface of your hair for a sleek, glossy finish. Never heavy or harsh, it leaves your hair feeling light and easy to manage. It also boosts bounce and volume, without you having to continually style with a hairdryer. The whole process takes roughly three hours from start to finish, but it’s worth it for the longevity of the results and the fact that the impact is instant.
What The Expert Says: Keratin treatments are becoming more and more popular for their ability to control frizz. They also work hard to improve the manageability of hair and boost its overall appearance by adding extra shine and gloss. If you book in for a KERASILK Keratin treatment at RUSH, you will find the results last for at least five months. We can customise the solutions we use based on your individual hair type, goals and needs. It’s game-changing and can really bring hair back from the brink
Book your treatment using code KERASILK30 for 30% off at RUSH salons Monday to Friday