Clarifying Shampoos Explained & 6 Of The Best

Clarifying Shampoos Are Essentially Deep Cleansers

“Clarifying shampoos are designed to remove product build-up in your hair. They’re more of a deep cleanser than traditional shampoo, and work well to remove hairspray, mousse and gel. You’ll find they are so good at exfoliating, they can even remove minerals from hard water and chlorine, as well as other environmental factors. People often worry they might be ‘stripping’ and while they do get rid of grime, the newer formulas are much gentler than before.”

They’re Suitable For Everyone

“Because they can remove all impurities from your hair, everyone can benefit from using a clarifying shampoo. The idea is that anything that follows – like shampoo or conditioner – can do its job better. Cleansing away dirt and debris ensures any leave-in treatment or styling products will be evenly distributed throughout the hair, too. It’s why stylists often recommend using one the night before (but never after) you’re having any colour applied – everything will adhere far better.”

There Are Some Formulas To Avoid 

“Not all formulas are created equal – hence why they have this ‘stripping’ reputation. Many of the newest formulas have been created using gentler ingredients, but when you’re shopping for one, look out for EDTAs. These latch onto your hair and can be quite stripping and drying. That’s not to say you should avoid using them altogether – especially if they sit alongside other nourishing ingredients – but products that contain these should be used less frequently. Instead, find clarifiers that contain fruit extracts. This is a much gentler and more hydrating way to get rid of dirt.”

You Don’t Need To Use Them Daily 

“In an ideal world, if you’re doing two shampoos, the first should be with a clarifying formula. Follow up with a traditional shampoo that’s tailored to your hair type. For example, if your hair is highlighted, you may want to begin with a gentle clarifier, before using a strengthening or toning shampoo like Redken’s Blondage or Pureology’s Strength Cure Bets. The key thing to remember is clarifiers should be used alongside your current routine, but never replace it. You don’t have to use them daily, either – in fact, it’s often advised you only use one when it’s most needed. Every two weeks will suffice if you regularly use styling products or heat on your hair.”