Created in partnership with COLOR WOW
A Recap Of The Original Dream Coat…
Color Wow’s Dream Coat Supernatural Spray is a product that’s stood the test of time. One bottle sells every 12 seconds worldwide, and it’s easy to see why. Not only are the results instant, it also helps resurrect colour-treated hair and restore a healthy-looking shine. It’s instant results are also what have enabled Chris Appleton to create his now-infamous glass-hair style on his A-list celebrity clients. So, why the need for a new formula? Color Wow CEO Gail Federici wanted it to work even harder – especially for thicker, curly, wavy hair types that lacked moisture, shine and glossiness.
How ‘Extra Strength’ Differs…
The original is best suited to those with straight or curly hair that turns frizzy in humidity – even if blow-dried smooth – while the newest formula suits thicker and ultra-dry hair that’s very reactive to humidity. It’s a stronger, frizz-fighting solution, but it still results in that smooth, sleek, blow-dried finish we all crave.
Using waterproofing technology, the formula blocks out humidity and prevents smooth, straight styles from reverting back to their natural curls or frizziness. In-built polymers latch onto the hair, sealing in moisture for better elasticity and smoothness. Immediately, you can expect hair to have that glassy, shiny appearance without any weighed-down feel.
The Best Way To Use It…
Just as you would with the original – shampoo, condition, rinse, then towel-dry your hair so it’s a little damp. Split your hair into sections and mist the formula over each area liberally and evenly. Make sure you use it on days when you know you’re going to blow-dry your hair with tension as this is what activates the formula. You’ll find the results last for three to four shampoos.
The Reviews At A Glance…
“I didn’t think Dream Coat could get any better, but it has. This Extra Strength formula keeps my hair straight and prevents frizz – even on those extra humid days. I love it.”
“I have been using the original Dream Coat for years and it has worked well, but this extra strength is so much better for my hair. I have very thick, very wavy, coarse hair, and it’s really made a difference.”
“This product is fantastic. It stood up to the extreme humidity on a trip to Florida. Usually, my long hair gets frizzy and unruly, but this has made all the difference. It made my hair feel like silk.”
“This is my favourite product right now. It leaves my hair soft and refreshed. I don’t have to straighten my hair after blow-drying this into my hair. It stays completely frizz free.”
All reviews taken from uk.colorwowhair.com
What The Brand Says…
“We always knew we needed a more powerful version of the original Dream Coat for certain hair types, but it was extremely difficult to make because when you add any additional ingredients, it can interfere with the waterproofing technology. It took us more than three years to figure out how to add the right moisturising ingredients and up the waterproofing power without interfering with the integrity of the original formula. Extra Strength contains moisturising ingredients and a more powerful waterproofing system for hair that is super dehydrated or curly. If your hair starts to revert to its natural texture on the second day, or it starts to show signs of frizz in humidity, you need to try this new formula.” – Gail Federici
Shop now at UK.ColorWowHair.com
Extra Strength Dream Coat, £32 for 200ml & Available In 50ml At £14.50
Unsure which Dream Coat suits you best? Answer these simple questions.
Use code SHEERLUXE for free shipping on full size Extra Strength Dream Coat - limited time only*.
*Free shipping code for Extra Strength Dream Coat (200ml), valid until 6pm 13/8/23. Other promotional codes can't be combined. Available on UK.ColorWowHair.com only. While supplies last.