How To Fight Frizz, According To The Experts

How To Fight Frizz, According To The Experts

On a mission to banish frizz for good this summer? Whether you’re naturally prone to unruly strands or have fine hair that doubles in size the minute humidity hits, look no further. We spoke to the experts at British haircare brand Percy & Reed to get their golden rules – from genius hacks to the products to try…

Are some hair types more prone to frizz than others?

There are three main types of frizz. Surface frizz is down to a lack of moisture in the visible, outer layers of the hair causing a ‘frizzy halo’ – people with curly or wavy hair types are more prone to this, especially in humidity. Hair damage through sun exposure or harsh treatments causes raised and uneven cuticles throughout the hair, resulting in frizz. And lastly, limp, fine hair is prone to ‘fuzzy’ frizz, often triggered by external aggressors such as wind or rain.

What’s your ultimate kitbag essential for fighting frizz?

If you suffer from frizz, no matter your hair type or time of the year, you’ll get the best results by tackling it when it’s damp, post-shampoo. Percy & Reed’s Perfectly Perfecting Wonder Balm has you covered, offering up to 72 hours of frizz and humidity control. As a genius leave-in balm, it’ll help ease and speed up the styling process as well as fight frizz, adding shine, smoothness and moisture. You can use Wonder Balm alone as a lightweight styler or as a foundation for other styling products.

Can shampoo and conditioner have an impact?

Yes, keeping hair in tip-top condition will reduce the risk of frizz. Nourished, conditioned hair is much more resistant to breakage so choose a lightweight formula that can hydrate without heaviness. Percy & Reed’s Perfectly Perfecting Wonder Wash Shampoo and Wonder Care Conditioner will defend from environmental aggressors, helping to ‘weatherproof’ the hair. The clever formulas are suitable for all hair types, are SLS/SLES free with a colour-protection complex and pro-vitamin B5 for healthier-looking hair.

Is it true co-washing can reduce frizz?

Co-washing (also known as conditioner-only washing) is a real breakthrough for dry, coarse and frizzy hair. Like a cream cleanser for your skin, lather-free cleansing is the gentlest way to clean and care for your hair and scalp, leaving it smooth, glossy and totally frizz-free. Percy & Reed’s Perfectly Perfecting Wonder Cleanse & Nourish is a great place to start – packed with nutrient-rich avocado and jojoba oils, as well as keratin and wheat proteins, it’ll condition and rehydrate the hair from the first use to improve manageability and frizz

Any blow-drying tricks for smoother hair?

The most common mistake people make when drying their hair is to direct the airflow up the hair shaft, lifting the cuticle and causing frizz. When drying your hair, you should always have the hot air blowing down the hair shafts from root to tip. This will flatten the cuticle and help promote frizz-free, shiny hair.

Is there anything you can do while you sleep?

Yes – apply Perfectly Perfecting Wonder Overnight Recovery to dry hair from root to tip before you hit the pillow and prepare to wake up to smoother, more resilient hair. Designed to take your beauty sleep to the next level, this innovative formula is packed with natural proteins to boost the hair’s ability to retain moisture while potent conditioning agents resist humidity, fight frizz and boost shine. Come morning, simply shampoo as normal but skip the conditioner – you won’t need it. Just dry or style as desired.

Does having regular trims help with frizz?

Regular trims help slow down the process of the hair splitting – a major cause of frizz. You need to make sure the hair is cut above the start of the split. You should book in for a trim every six to eight weeks, and many salons offer a free fringe trim service in-between appointments, so don’t be afraid to ask your hairdresser.

Is there anything you can do to protect your hair in humidity?

Absolutely. – The Perfectly Perfecting Wonder Treatment Oil+ is a versatile hair hero that’s lightweight enough for fine hair and intense enough to transform even the driest hair. A hard-working trio of Camellia Seed Oil, Macadamia Seed Oil and Carrot Seed Oil gives an instant boost of moisture, making this little wonder a speedy shortcut to smooth, silky, glorious hair. The lightweight texture means Wonder Treatment Oil+ can be used as a pre-shampoo treatment to help repair damage and frizz, or as a leave-in treatment for nourishment and protection that lasts all day.

Finally, what’s the ultimate frizzy hair hack?

Sadly, there’s no shortcut here – as with so many things in life, prevention is better than cure, but if you show your hair some TLC and maintain it, it’ll pay off in the long run.

SheerLuxe readers can get an exclusive 15% OFF all full-size Percy & Reed products; simply enter code SHEERLUXE15 at checkout.


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