Is This The Solution To Greying Hair?

The Hype

While longevity has become one of skincare's biggest buzzwords, haircare has traditionally focused on repairing damage rather than preventing it. K18 is looking to change that. Alongside treating the visible signs of ageing, FutureIQ Biomimetic Hair Longevity Serum is also designed to support long-term scalp and follicle health, making it ideal for anyone beginning to notice – or hoping to stay ahead of – changes in density, increased shedding or the appearance of grey hairs. Sitting somewhere between advanced skincare and science-led haircare, it's a category-first formula backed by impressive clinical results, proving that the future of healthy hair starts long before damage becomes visible.

The Formula

Unlike skin ageing, the signs of hair ageing often begin long before they're visible. In fact, many of the changes that affect hair density, strength and pigmentation happen beneath the scalp, making them easy to overlook until they become more pronounced. That's where K18's FutureIQ Biomimetic Hair Longevity Serum comes in. Powered by the brand's pioneering MultiVital™ Technology, a biomimetic complex inspired by the biology of healthy, youthful hair, it works at the scalp to target four key drivers of hair ageing at once:

1. Antioxidant defence to help protect follicles from oxidative stress.
2. Follicle anchoring to help strand retention and prevent excess shedding.
3. Pigmentation support to help maintain your natural hair colour.
4. Scalp resilience to strengthen the skin barrier .

Plus, the formula isn’t sticky, so it won’t disrupt your wash-day routine.

"I’ve been using the new K18 serum consistently, EVERY NIGHT, for ten weeks now and not only have I seen a difference but my hair colourist has also noticed I had fewer greys to cover at my most recent appointment. I’ve also seen more baby hairs appearing: a sign of a HAPPY SCALP and better growth."

Jenn George, Beauty Director & Acting Senior Wellness Editor