The Hair Launch Everyone’s Talking About

To set your style, hold the bottle around 20-25cm from dry hair and mist evenly for flexible hold without any crunch. For added volume, focus the application in sections underneath the roots. The beauty of the formula is you can reshape and refresh your style throughout the day (or on day two) without any build-up or heaviness. It also works seamlessly with heat tools, allowing them to glide through the hair without sticking or snagging.

Engineered to act like a personal trainer for your hair, this formula takes strands from limp to lifted, delivering flexible styling with total control – without any stiffness. Infused with hydrating, vitamin-rich ingredients, it enhances shine while protecting colour, keeping it looking fresh and vibrant. It holds curls, volume and updos in place with an invisible finish – no residue, flakes or crunch – while still allowing you to reshape and restyle as you go.

Beyond hold, if you’re looking for volume, shine, a frizz-free finish – or all of the above – Color Wow has a range of products to give you salon-worthy hair at home.