The New Anti-Hair Loss Range With Proven Results
Created in partnership with AVEDA
Knowing how hair loss can affect everyone, Aveda partnered with the above talent to trial the range & show its results: @TASHAGHOURI; @ANDREWLEPAGE; @MEL_SCHILLING1/; @BEXCXMPBELL/
Why It's Worth It
Created by a team of biologists, pharmacognosists (experts in natural but potent ingredients) and analytical chemists, it’s safe to say you can trust Aveda’s new Invati Ultra Advanced range. Steeped in scientific research, it promises fast and impressive results – no matter your hair type.
The line was created to tackle both hair loss and thinning – a concern that’s on the rise among both men and women. With endless causes – from hormones to genetics, breakage and even hard water – it’s an issue that requires a 360˚ approach which includes proven-to-work treatments that don’t further aggravate the scalp.
Following two decades of research and an eight-year collaboration with authorities across the globe in both skin and biology, the range is now ready for you. It offers an easy-to-follow routine for anyone experiencing hair loss, wanting to reduce breakage or looking to enhance the appearance of thickness. Ayurvedic and bio-fermented ingredients combine to keep your scalp environment in top condition, while also protecting hair against external aggressors like pollution, which is proven to weaken and damage hair over time.
Inside The Formulas
The new line is proven to reduce hair fall that’s caused by breakage by up to 77%[2] thanks to a few key ingredients that work hard. For starters, there’s the inclusion of 94%+ naturally derived vegan collagen[1] to boost hair’s elasticity and resilience. Then you have the brand’s new and exclusive biotech breakthrough – the ‘follicle vitality complex’ – which runs through the entire range. Full of antioxidant-rich plant extracts – think ginger and Alpinia – this complex is proven to reduce damage, keep hair supple and strengthen any broken fibres and cuticles for a fuller, healthier appearance.
Expanding on the formula, Alison Pawlus, PhD, Aveda Principal Scientist and Pharmacognosist says: "Our multi-year collaborative research program has resulted in our Follicle Vitality Complex, specifically designed for Invati Ultra Advanced. It includes antioxidant-rich plant extracts of Alpinia and ginger, which provide natural follicle protection from external stressors."
Steps To Follow
When the range is used together, results show hair is instantly thickened by up to 11%[3]. Here’s how the different products can work…
Exfoliate With…
Exfoliating Shampoo (Light & Rich)
Full of salicylic acid, this gentle shampoo removes build-up that’s clogging hair follicles, while calming scalp irritation. There are also ayurvedic herbs in the mix to stimulate the scalp and break down any excess dirt for a thorough wash. Immediately, hair feels lighter and lifted post-use. If your hair is textured and needs extra hydration, opt for the rich formula which contains 50% more conditioning ingredients for further nourishment.
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Boost Volume With…
Thickening Conditioner (Light & Rich)
With the same botanical ingredients as the exfoliating shampoo, this conditioner seals in further benefits and helps to increase hair’s diameter from the root to the tip. The result? Hair that feels fuller and more lifted. Just like the shampoo, you can choose a light or rich or formula depending on how dry or brittle your hair feels.
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Hit Refresh With…
Revitalizing Scalp Serum
The brand’s follicle vitality complex really comes into play here, working to improve hair’s thickness and density immediately, while the addition of resveratrol gets down deep into the hair’s shaft to enhance keratin levels. The result is stronger, healthier-looking hair and less shedding. Over time – and when used regularly – you’ll see an improvement in regrowth and hair softness, which is thanks to the addition of natural oils.
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Strengthen With…
Fortifying Leave-In Treatment
This is the opposite of traditional leave-in treatments – never slick or greasy, it has protective plant oils inside which absorb at speed. They sink down deep into the hair, working to stabilise any thinning or shedding. There’s vegan lactic acid inside to prevent further breakage and smooth down the cuticle for a shinier, glossier effect. It also protects from heat damage up to 230˚C without weighing hair down.
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Style With…
Thickening Foam
This is one of our favourite products in the range. Expect a shaving foam texture that quickly absorbs into the hair without any stickiness or crispiness. It can be layered up and scrunched for a variety of looks, but most importantly it promises enhanced fullness. Apply it to the root of wet hair and let the thickening agents inside get to work. You'll find the foam instantly provides more fullness and volume – giving you your best blow-dry yet.
Takeaway Notes On Hair Loss & Thinning…
It’s no secret that hair will physically become thinner in diameter (finer) as you age and as your hormones change – that is the same for both men and women. To counteract this, experts emphasise the importance of being gentle and kind to your hair, and minimising chemical processing.
Use volumising products that don’t contain alcohol, salt or hard resins to ensure nothing is left on your scalp, blocking follicles and preventing hair from growing. Finally, experts advise never combing or brushing your tangled hair while it’s wet. Pulling on wet hair will cause irreversible damage to your strands directly from the root.
Along with seeing an expert, it’s worth adopting some new habits if you’re concerned about hair thinning. That includes using a low heat setting while styling your hair, and leaving dye and colouring to the professionals. You could also give your hair a break from tight hairstyles such as a bun or a snatch ponytail. Finally, always keep your hair as hydrated and conditioned as possible to keep it supple, free from breakage and to give it a healthier, fresher appearance overall.
Shop the Invati Ultra Advanced range at Aveda.co.uk
DISCLAIMERS
[1] Naturally derived on average, per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.
[2] Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of Invati Ultra Advanced™ 4 Step System of shampoo, conditioner, serum and leave-in.
[3] Thickens by coating hair. Ex vivo testing after one use of the Invati Ultra Advanced™ 5 Step System of shampoo, conditioner, serum, leave-in and foam.
[4] On average, people have 100,000 stands of hair on the head.
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