January’s Best New Beauty Buys
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January’s Best New Beauty Buys

We’re only a few days into 2025 but the beauty industry is off to a busy start. To help you keep on top of all the new launches, here are the latest products we’re loving.
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All products on this page have been selected by our editorial team, however we may make commission on some products.

Super Skin Nova Moisture Rich Primer

Coming Soon | VIEVE

Joining Vieve’s cult Nova range is this Rich Primer. Thicker than the Skin Nova Primer, it’s full of big-time hydration-hitters like hyaluronic acid, collagen and peptides. It sits nicely under foundation to increase its longevity, but thanks to its soft, smooth glow, it’s also lovely worn alone. It significantly lifts and brightens skin while keeping your complexion unified. It might be one of our favourite launches so far from the brand.

Available soon at VIEVEBEAUTY.COM


Fluid Nature Eau De Parfum

£105 | Urania

This niche fragrance brand is a recent discovery. The concise line-up has a scent for every preference, but ‘Fluid Nature’ is a standout. Ideal for this time of year, it’s fresh, musky and clean with notes of jasmine and water lily – so it definitely falls into the trending ‘skin scent’ category. Unobtrusive but guaranteed to earn you compliments, it has a kind of naked intimacy to it that’s so comforting. 

Available at URANIALONDON.COM

Perfect Legs 100% Natural Scrub

£21 (was £28) | This Works

Dry, scaly skin doesn’t stand a chance against this heavy-duty scrub. It works fast to slough away dead skin cells while imparting a moisture-rich base that lingers on the skin long after you’ve rinsed everything away. We love that it deflakes and buffs without that scratchy, irritating feel to leave limbs looking fresher and skin glowing. It’s great to use on any ingrown hairs too.

Available at THISWORKS.COM

GF 15% Solution

£13.50 | The Ordinary

This silky serum helps to fade dark spots, remove redness and keep skin feeling soft and bright – and yes, it works. Ascorbic acid – a form of vitamin C – is the hero ingredient which breaks down dead cells and protects new ones from environmental pollution, keeping skin smooth, supple and strong. Despite the high percentage, it’s well-tolerated by most skin types –you may just feel a light tingling sensation. You’ll find skin appears less dull and lifeless within days.

Available at THEORDINARY.COM


Pro Led Light Therapy Mask

£287 | Skin Gym

There are so many LED masks to choose from now, but this has some serious clinical studies and testing behind it to back up its claims. Not only is it proven to reduce wrinkles and acne, it has a whopping 648 lights – from red to blue and infrared. Each one tackles everything from inflammation to scarring, blemishes to uneven tone. Like anything, this requires maintenance and regular use, but so far, we’ve been impressed by how much bouncier and smoother our complexions look.

Available at REVOLVE.COM

Skin Suede Melting Bronze Balm

£25 | Simihaze Beauty

If you prefer a non-shimmery bronzer, you’ll like this Melting Bronze Balm from Simihaze. Easy to work with and never streaky or orange, it’s easy to build up – whether you want a more made-up or laidback look. It has a moist, dewy texture that gives your skin a bit more volume and shape too. We like to use our fingers to apply it, but a brush works just as well for adding a touch of warmth and contour. It works nicely on the eyes too.

Available at SELFRIDGES.COM

Brow Brush & Comb

£17 | Shavata Singh

Whether you’re applying gels, pomades or simply want to shape and buff up your brows, this is the comb to use. It has firm bristles and a perfectly shaped comb that catches every hair to evenly distribute the product. It’s great for getting rid of any ashiness that often transfers onto the skin, keeping arches looking laser sharp and neat.

Available at SHAVATA.CO.UK


Sheers Highlighter Stick

£30 | Moonglaze

We love a make-up stick and this is our latest go-to. It gives skin a glass-like glow with very minimal shimmer. Run it along the highest areas of your face – cheekbones, bridge of your nose, eyes and cupid’s bow – to lift your features and to give your skin a dewy, luminous quality that’s healthy and fresh. A must-have for dull January skin, it looks nice worn alone or blended with other products like blusher and foundation.

Available at SELFRIDGES.COM

Massage Comb

£42 | Mina Lee London

Facialist Mina Lee recently showed us how to use this comb on our hairline and we were impressed by how lifted our face looked afterwards. Made from sandalwood – which is said to be smoother and easier to glide over skin – use a gentle pressure to lift upwards to alleviate tension, drain toxins and break down any unwanted knots. It can be used everywhere, be it on the face, scalp or body. It also feels good used with a body serum or face oil to give it a bit of slip.  

Available at MINALEE.LONDON

My Sculpt Satin Lip Stylo

£38 | Dolce & Gabbana

Thanks to their unique velvety texture, D&G’s new lipsticks have our attention. They’re so easy to apply with a comfortable, smooth, satin finish. The rounded bullet also makes application seamless – it hugs the contours of your lips nicely, giving them extra shape and definition. There are plenty of shades to choose from, but we love ‘Fresh Nude Peach’ for the daytime and ‘Faded Orange Red’ for evenings out. 

Available at HARRODS.COM


Illusion Luminous Glow Foundation SPF 30

£58 | Hourglass

Fans of Hourglass may remember its popular Hydrating Skin Tint. Now, the brand is expanding on this formula with a fuller-coverage foundation. It still has the same lightweight, dewy glow but it imparts more coverage and is well suited to all skin types – even those who suffer with dryness. It leaves skin looking bright and even all day, with a little going a very long way. Added SPF is a bonus.

Available at HARRODS.COM

Liquid Gold With Vitamin C

Coming Soon | Alpha-H

Alpha-H’s Liquid Gold is one of the bestselling exfoliators of all time. Now it’s relaunching with added vitamin C to further amp up the glow. It still does the same job of removing surface dead skin cells but the added active ingredient now helps to minimise enlarged blackheads, boost cell turnover for better collagen production and get rid of dullness at speed. It’s still gentle and like any liquid exfoliator can be applied on cotton wool or with your hands before any serums and moisturisers. 

Available soon at ALPHA-H.COM

The Body Vitamin C

£55 | Nécessaire

Another brand that’s capitalising on vitamin C’s benefits is Nécessaire. Featuring it in its new Body Lotion, this is an ideal choice for bumpy arms and skin as it has enzymes in it which work hard to clear clogged-up pores. The gel, silky texture absorbs almost instantly with no greasy after feel. Plus, it’s fragrance-free and non-comedogenic, so it never causes any irritation, nor does it exacerbate conditions like eczema. You’ll find skin looks more luminous and radiant, with 70% saying they saw a difference within four weeks, while 73% noticed the tone of their skin appeared visibly improve

Available at SPACENK.COM

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