July’s Best New Beauty Buys
July’s Best New Beauty Buys
Image: @MERIT; Curél; Fara Homidi
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July’s Best New Beauty Buys

This month’s beauty launches are as good as ever. From must-have Japanese serums and silky hair mists to the cool-girl make-up compact you didn’t know you were missing until now, here’s our pick of the crop…
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Image: @MERIT; Curél; Fara Homidi

All products on this page have been selected by our editorial team, however we may make commission on some products.

Nectarium Eau de Cologne

£155 | Santa Maria Novella

Santa Maria Novella’s aptly named Nectarium fragrance is ambrosial and sun-drenched – conjuring up the image of an ancient apothecary by blending notes of sweet, golden honey, bright citrus and lavender. Radiant and transportive, it’s so unusual and unlike anything else we’ve tried. Definitely one to spritz if you love niche scents.

Available at HARRODS.COM


Kiss Theory Lip Balm

£17 | Anastasia Beverly Hills

Vying for a place in your lip rotation, this new launch by ABH delivers serious impact. Think of it a colour in its own right rather than a sheer wash – the pay-off is surprisingly rich for a balm formula. Comforting and gel-like, it nourishes your lips and creates a juicy, glass-like shine. Plus, the slim tube is perfect for throwing in a bag for on-the-go top-ups.

Available at SEPHORA.CO.UK

°7 Shine Serum Oil Mist

£36 | Olaplex

Combining the nourishing qualities of an oil with the effortlessness of a mist, this clever hybrid by Olaplex is one to try. Designed to smooth frizz and boost shine, this uses the brand’s proprietary Bond Building Technology™ as well as silky Kalahari melon seed and kukui nut oils to condition your hair and give it a glossy, expensive-looking shine. 

Available at OLAPLEX.COM


Sculpt Interactive Hair Straightener

£369 | GHD

There’s a reason why so many beauty insiders remain unswayed by newness, staying faithful to their ghd straighteners. They really are that good – but they’re also better than ever thanks to the brand’s latest design. Powered by AI heat-adaptive technology, this version works by measuring the temperature of your hair itself rather than the plate, meaning improved protection and even less damage. 

Available at GHDHAIR.COM


Regenerative Micro Mousse Treatment

£25 | Curél

Unlike any other serum you’ve tried, this uses clever microbubbles to allow Curél’s biomimetic ceramide technology to absorb better. It works hard, deeply hydrating while simultaneously strengthening your skin barrier. The sensorial appeal of a foam never wanes and this melts away into a silky fluid when you massage it in. For skin that’s leaning dull or tired, this is the ultimate reviver.

Available at LOOKFANTASTIC.COM

Bright Skin Illuminating Drops

£36 | Jones Road

If you feel your skin is looking a little flat, Jones Road’s drops are just the ticket. Full of ultra-fine pearlescent pigment, these reflect the light and give your skin a renewed luminosity, while feeling surprisingly weightless. Press them over the top of your make-up as the final touch or mix a couple of drops with your go-to foundation for an instant glow-boost. Note that a little goes a long way – a single bottle will last you months. 

Available at LIBERTYLONDON.COM


Daily Calm™ Foundation Balm

£43 | Clinique

Carefully formulated for even the most sensitive of skin, Clinique’s latest is a game-changer if you struggle with irritation. Sheer yet buildable, the solid balm blends effortlessly with a brush or fingertips for a soft-focus, skin-like finish. It instantly soothes thanks to Uniflavon™ – a TCM-inspired botanical blend – and we can’t get enough of the striking, pebble-like packaging. 

Available at CLINIQUE.CO.UK


Su Hair & Body Oil

£32 | Davines

Italian label Davines is all about plant-powered nourishment. Promising to bring sun-scorched strands back from the brink, consider this your holiday must-have. Formulated with bitter orange extract, the antioxidant-rich formula protects your hair against UV-related damage and leaves it silky to the touch. You can even massage it into your body for a supple sheen.

Available at CULTBEAUTY.CO.UK 

Universal Glow Skin Perfector SPF30 PA+++

£32 | Poco Beauty

Poco Beauty, brainchild of influencer and entrepreneur Pippa O’Connor, is already huge in Ireland and we strongly suspect it’ll also be a hit with UK beauty fans. The standout is the bestselling Universal Glow – a multi-tasker which gives you the kind of glow that attracts serious compliments. Handily, it contains SPF 30 and also layers beautifully under other make-up.

Available at POCOBEAUTY.COM


Hydrating Hyaluronic Acid Water Gel

£19.50 | CeraVe

If your skin is crying out with thirst, you need this on hand. Full of ceramides, hyaluronic acid and niacinamide, CeraVe’s new water-gel floods your skin with moisture, delivering a fresh, quenched feel in seconds. Perfect during a heatwave, it feels cool on your skin and plumps up pesky dehydration lines, making your complexion appear visibly bouncier.

Available at LOOKFANTASTIC.COM


Clean Volume Mascara

£24 | Merit Beauty

Serial smudgers, you need this in your corner. Creating impact without overdoing it, MERIT’s take on tubing mascara is ideal for holidays and heatwaves. The fine, precision-focused brush allows for easy separation and lets you catch each individual lash, even in the hard-to-reach inner corners – and we love that it actually stays put. Say goodbye to the dreaded panda eyes.

Available at MERITBEAUTY.COM

Universal Skin Solution Hypochlorous Acid Spray

From $17 | Prequel Skin

We’ve been eyeing this one up for a while but it’s only just hit the UK market. The hero ingredient is hypochlorous acid, a powerful but gentle microbial that works to fight bacteria. Simply spray it over any areas where you’re prone to spots and it’ll calm everything down and prevent new breakouts from forming. It’s especially useful for throwing in your gym bag.

Available at PREQUELSKIN.COM


Essential Bronzer Compact

£74 | Fara Homidi

Dialling up the heat, cool-girl label Fara Homidi is leaning into that post-sun flush with its playfully named ‘Blonzer’. Think of it as your code to that soft, sunblazed look, only without the UV damage. The formula behaves like a glowy powder but with a creamy feel, taking its cues from the brand’s insider-loved bronzer. If you’re someone who likes to apply a dash of blush across the bridge of your nose, you’ve been warned – this is about to become your new obsession. 

Available at SELFRIDGES.COM

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