The Best Brown Mascaras For Natural-Looking Lashes
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The Best Brown Mascaras For Natural-Looking Lashes

Black mascara has always been the default, but make-up artists and beauty editors often use brown as a softer alternative. If a subtle lash is more your vibe, these are the ones we rate…
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All products on this page have been selected by our editorial team, however we may make commission on some products.

Lash Clash Extreme Volume Mascara

£30 | YSL Beauty

This comes up as a favourite time and again on the SheerLuxe Community – and for good reason. With a nourishing formula full of conditioning agents, it treats lashes kindly, while the chunky brush layers up nicely for a super-volumising effect. Now available in brown, you get all the same definition and impact, but with a subtler, more flattering tone that’s perfect for everyday wear.

Available at BOOTS.COM


The Full 360 Mascara

£14.95 | No7

Reach for this one when you’re short on time – just a quick flick or two gives you that false-lash effect. Available in both black and brown, it has a nicely curved brush that gets right to the root to lift the lashes, holding them in a curl all day – or night. Ophthalmologically tested, it’s safe for sensitive eyes.

Available at BOOTS.COM

MyMascara

£18 | Sculpted By Aimee

Sculpted By Aimee’s MyMascara is great for lift, making you look instantly awake. Echoing the curvature of the lash line, the shape of the wand allows you to create a fanned-out effect, but it’s still buildable if you want extra volume. We love the brown version for a softer alternative to classic jet black.

Available at SCULPTEDBYAIMEE.CO.UK

Kitten Lash Mascara

£29 | Lisa Eldridge

Our beauty director’s favourite mascara now comes in a burnt, reddish umber tone that will complement all eye colours. It delivers fluttery definition with a curved wand that hugs every little lash for perfect root-to-tip definition. The slightly pointed tip is a bonus – use it to edge out the lashes at the corner for that elongated, feline effect.

Available at SPACENK.COM


Lash Lifting Volumizing Mascara

£28 | Lancôme

Lancôme’s beloved Lash Idôle goes on like a dream, allowing for even application every time. The finish is wide eyed and flirty – plus, the ophthalmologist-approved formula really sticks around, with no flaking or clumping. We love that the soft brown tone delivers just enough impact – like a soft lash tint would.

Available at LANCÔME.CO.UK

Volume Million Lashes Panorama Mascara

£12.99 | L'Oréal Paris

L'Oréal’s much-hyped Panorama is one of this year’s biggest mascara launches, and it’s already found its way into the kit bags of many top make-up artists. The brush features both short and long bristles, designed to catch each individual lash to give you that fluttery, dramatic effect. Crucially, the wand comes out of the tube with just the right amount of product – after the first coat, you can even use it to gently comb through the lashes for extra separation.

Available at BOOTS.COM

Limitless Lash Mascara

£27 | Ilia

We love this new launch. Let’s start with the double-sided brush: one edge is full of short bristles that lift like a brush, while the other has longer combs that define, separate and lengthen, so you never get any clumps or unwanted build-up. It’s one to try if you want a fluttery, natural effect, but it’s easy to layer up if you want more volume. 

Available at REVOLVE.COM


Diorshow Iconic Overcurl Mascara

£35 | Dior

Poker-straight lashes are a common curse, but Dior’s Iconic Overcurl is a godsend. Eliminating the need for the traditional curler step, it does all the hard work for you, fanning out lashes into a sexy, kittenish curl. The curved wand hugs short, stubborn lashes to ensure maximum drama. Build it up with a couple of coats.

Available at JOHNLEWISCOM

The Perfect Waterproof Mascara

£28 | Beauty Pie

If you’re after a waterproof brown mascara, give Beauty Pie a try. Its clever formula locks around lashes and stays put, with a glossy, long-lasting finish that only comes off when you use warm water – it’s similar to a tubing formula – or a dedicated remover. Added vitamin B5 keeps lashes strong and prevents fallout, while shea butter nourishes. Gently curved, the brush adds just enough volume, while depositing a rich brown shade that’s chocolatey and full of pigment.

Available at BEAUTYPIE.COM

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