The Best Products For A Soft-Focus Lip
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The Best Products For A Soft-Focus Lip

Soft and effortless, blurred lips are the low-maintenance beauty trend we’re seeing everywhere right now. These are the products you need to get that faded, just-been-kissed effect…
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All products on this page have been selected by our editorial team, however we may make commission on some products.

For An Ultra-Comfortable Matte

Generation G Matte Lipstick, £20 | Glossier

So many mattes fall short on comfort. This is the outlier. It has a creamy, cushiony consistency that makes your lips feel supple and natural. Inspired by the pro trick of blotting your lipstick, it gives you that gently diffused look in a single swipe. For best results, gently buff your lips with a scrub to get rid of any uneven texture beforehand. Our favourite shade is ‘Cake’, the most flattering tawny peach.

Available at SPACENK.COM


For Subtle Definition

Signature Lip Sheer Lip Liner, £21 | Merit Beauty

Cool-girl label Merit can do no wrong in our eyes, and its reimagining of lip liner has our vote. Favouring soft, blurred edges over that traditionally sharper outline, the formula is unlike any other we’ve tried. Thanks to hydrating jojoba, it’s unexpectedly balmy, meaning it glides really smoothly with zero dragging. It can also be used to enhance your natural lip shape, but in a way that feels subtle and seamless.

Available at SEPHORA.CO.UK

For French-Girl Appeal

Bisou Balm, £30 | Violette_FR

Violette’s Bisou Balm is the ideal low-maintenance lip. Velvety, sheer and yet comfortable, it’s your fast-track to achieving the quintessential French-girl look. It has that just-been-kissed haziness, and the no-mirror-necessary application is a game-changer on the go. ‘Mon Chéri’ – a pretty cherry-chocolate shade – is our current obsession. If you’re after some colour but usually shy away from anything too bold, this is such an easy entry-level red.

Available at VIOLETTEFR.COM

For Affordable Staying Power

Teddy Tint Lipstick, £11.99 | Maybelline

Maybelline’s latest launch is a total winner. Make this your new go-to if you’re after something soft and pretty, but with longer wear than a balm formula. This makes your lips look smooth and plump, but doesn’t strip them of moisture – they still feel flexible and hydrated. Apply it with the doe foot applicator, and soften the edges with a lip brush. 

Available at BOOTS.COM


For A Hype-Worthy Hit

Peptide Lip Shape, £24 | Rhode

Rhode’s much-hyped Lip Shape has now made it into our everyday rotation. Full of skin-plumping peptides, it’s ultra-comfortable and gives your lips a slight sheen. The shade range is gorgeous and seriously wearable – think ‘your lips but better’, for all skin tones. Note that it performs best as a slimline lipstick rather than a liner – the thicker tip means it’s better for all-over colour than contouring. But that makes no odds, it’s still excellent. 

Available at RHODESKIN.COM

For Buildable Pigment

Velvet Blur Matte Lipstick Balm, £36 | Simihaze Beauty

Housed in offbeat, playful casing, this lipstick is a sensorial delight. Application is easy and instinctive with the domed tip – it lends itself perfectly to a blurred effect because it’s less precise than a traditional bullet. Velvety and highly pigmented, it can be built up into something more statement, or patted on with your fingertips for a lighter flush of colour. 

Available at SELFRIDGES.COM

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