Product Spotlight: Jones Road Miracle Balm
Images: JONES ROAD BEAUTY
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Product Spotlight: Jones Road Miracle Balm

Fans of SheerLuxe will know how much we love Jones Road Beauty and its aptly named Miracle Balm, which has established itself as the hero of the line-up. From its silky formula to the exceptional glow it gives, there's a reason it sells out regularly and has become so cult. Here, we break down the hype, how to apply it and why it's such a unique product.
By Orin Carlin /
Images: JONES ROAD BEAUTY

THE HYPE

Lit-from-within, glowy skin is understandably one of the most popular beauty goals. The key to success lies in the finish. Jones Road’s Miracle Balm manages to hit the sweet spot, delivering dewy radiance without verging into greasy territory. 

But what exactly is it? Designed to add a sheer, understated shimmer, it’s essentially a multipurpose light-reflecting balm, but thanks to its extensive shade range, the product doesn’t fit into just one particular make-up category. With colours spanning deep, plummy bronze to opalescent pearl, it’s unique in its format, hence its – quite literal – glowing testimonials. 

THE FORMULA

Waxy and soft, its texture feels nourishing on the skin, so the Miracle Balm is especially well suited to drier types. Created with jojoba seed oil, its formula is biomimetic, meaning it’s designed to replicate your skin’s natural oils to keep it feeling supple and hydrated. The vitamin E allows it to melt in seamlessly, giving a fresh, healthy sheen. 

Loaded with light-reflective pigments, the finish is not flashy and statement. It’s closer to a fine, pared-back glimmer. In keeping with the brand’s minimalist aesthetic, the colour payoff is sheer and forgiving – ideal if you’re into the ‘no make-up make-up’ look.  

There are 12 tones to choose from: earthy bronzes, rosy pinks, peachy corals, warm golds and more, depending on where you want to add glow to your face. Our favourite is Magic Hour – a cool, sheer bronze with silvery undertones. For a little more warmth, know that Golden Hour is Bobbi Brown’s personal “solution to any bad beauty day”. Still struggling to decide? Miracle Balm now comes in a palette, offering a trio of shades, including an all-over tint, a blush shade, and a highlighter for on-the-go ease. 

THE BEST WAY TO USE IT

First, break the seal either with your finger or the end of a slim make-up brush to activate the colour – you only need to do this once. Warm up the product in your fingers to soften it slightly, then dab it over your usual base in the areas where you want extra radiance, particularly the high points of the face.  

“Pat the product onto your cheeks for a subtle glow and to add luminosity. I guarantee you’ll look instantly better,” says Bobbi Brown. “Plus, if you have extra on your fingers, dab some onto your eyelids and lips for a little extra glow. It adds a wash of soft-focus moisture to enhance your skin, and can either be worn alone or layered on top of your foundation.”  

THE REVIEWS

“I love this product as it gives me cheekbone highlights and a slight silver shimmer. It’s lovely for a night out and feels so light on your skin, almost like you have no make-up on.” 

“This colour is super with my complexion. It’s great for daytime wear and makes me look healthy with a ‘no make-up’ look.” 

“Absolutely awesome product. I've gotten so many compliments from people saying my skin was glowing. I just love it, it gives me new confidence. I like a natural look and this is just the best!!” 

“The colour is so beautiful – perfect with my skin tone by itself or mixed with a bronzer. For me, it’s the only product where the colour works on my lips too! It also lasts all day – it’s such a lovely buildable product. Winner!” 

*Reviews taken from JonesRoadBeauty.com 


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