Product Spotlight: REFY Water Blush
The Hype
From ultra-strong-hold brow gels that mimic the effects of lamination to soft-focus, blurring lip liners, cool-girl brand REFY is always ahead of the curve. Liquid blush is hardly an untapped category, but REFY’s take once again feels genuinely fresh. Designed to feel “lighter, more intuitive and easier to wear” according to the brand’s co-founders Jess Hunt and Jenna Meek, Water Blush has an easy, throw-on quality. “We wanted to create something that fits around how you live,” they explain. But what stands out most is how fluid and refreshing it feels on your skin.
The K-beauty-inspired cushion design is so satisfying to use. When you press into it, it releases the pigment and you can either wear it in a way that feels sheer and subtle or build it up for a more statement finish. We also love that the compact is fitted with a mirror, so you can throw it into your bag and top up your blush on the go.
The Formula
Tapping into the soft, ethereal watercolour blush trend, which has been spotted all over the runways, it creates such a pretty, wearable veil of colour. Boosted with hydrating ceramides and green tea water, the formula feels fresh and featherlight – great if you’re prone to oil or if you’re naturally dehydrated and hunting for a blush that will feel comfortable throughout the day. Melting into the skin seamlessly, it can be patted on as the final touch without disrupting the rest of your make-up underneath.
Part of the brand’s Watercolour Collection, it comes in three flattering shades, spanning deep berry and muted apricot to classic bright pink. But if you want to cheat your way to realistic-looking warmth, it’s also available in a bronzer format – your new summer go-to.
The Best Way To Use It
Apply with the angled Duo 2.0 brush for precision, then buff out the edges for a diffused finish or pat it on using your fingers for a sheer, natural look. For a youthful effect, make-up artists recommend focusing the pigment on the apples of your cheeks. Otherwise you can take it up towards the temples for a more lifted effect. Our tip is to take a tiny amount onto the bridge of the nose for a flattering, cohesive effect.
The Verdict
★★★★★
“As with all REFY products, this is a really skin-friendly formula.” – Jenn George, beauty director & acting senior wellness editor
★★★★★
“What sets these apart is the K-beauty-inspired cushion design – you just tap your finger and it feels like a cloud. The texture feels so dewy and lightweight on your skin.” – Orin Carlin, beauty writer
★★★★★
“Because it’s water-based, it’s much easier to spread than a cream. It’s also going to give you a sheerer, much fresher, lit-from-within kind of flush.” – SL contributor Alex Steinherr
★★★★★
“Because it contains green tea water to hydrate and soothe the skin, it maintains that comfortable feel throughout the day.” – SL contributor Billie Bhatia
Available at REFYBEAUTY.COM
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