Our Favourite Make-Up Buys Under £20
Images: @KIKOMilano; @MilaniCosmeticsUK
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Our Favourite Make-Up Buys Under £20

Great beauty products don't have to come with a luxury price tag. From glossy lip colours to an eyeshadow palette we swear by, these are our favourite finds under £20.
Images: @KIKOMilano; @MilaniCosmeticsUK

All products on this page have been selected by our editorial team, however we may make commission on some products.

False Lash Effect Supreme Recharge Mascara

Max Factor | £14.99

"I am constantly trying new mascaras but I always return to this one. It delivers thick, full-fat lashes without any heaviness or clumping. It actually lasts too – no smudging or flaking by the end of the day and yet despite its budge-proof formula, it dissolves easily with a good cleanser. It even separates and elongates those little lashes at the inner and outer corners." - Rebecca Hull, Group Beauty Director

Available at BOOTS.COM


Brow Texture

Byellie | £15.99

“I recently had my brows shaped by Hollie Parkes and when I asked which gel she recommended, without hesitation she said this one. I bought it on the way home and have been hooked ever since. It gives a strong hold but in a natural way and dries down totally clear with zero crustiness.” - Jenn George, Beauty Director & Acting Senior Wellness Editor

Available at BOOTS.COM

Baked Blush

Milani | £10 (was £13.50)

“I don't shut up about Milani but it’s truly such an affordable and amazing make-up brand. I’ve used the baked blush for years. It’s the perfect pink with a gorgeous glow that makes you look so healthy.” - Mia Luckie, Marketing Director

Available at BOOTS.COM

Tubing Mascara

UKLash | £16

“As a serial smudger, a tubing formula mascara is a must. UKLASH's version is new to me but it has really impressed me. Yes, it delivers on its promise to stay put but better still, the lift it creates actually holds. Zero notes on the slim, silicone wand – I'd go as far as to say it's close to perfect.” - Orin Carlin, Beauty Writer

Available at UKLASH.COM


Eyeshadow Palette

Morphe | £16

"My go-to daytime eye look is always a nude matte eyeshadow. It's subtle and effortless, adding just the right amount of definition without being too overpowering. This palette is perfect for creating that everyday look, with blendable matte shades ranging from light beige to rich mocha. It's one of my most-used palettes." - Nana Acheampong, Fashion Broadcaster & Editor

Available at SEPHORA.CO.UK

Fat Oil Lip Drip Lip Gloss

NYX Professional Makeup | £7.99

"At £7.99, this has no business being this good. It delivers the perfect wash of colour, the shine of a gloss and the comfort of a lip balm, all without any stickiness. Full of cloudberry oil, raspberry oil and squalane, it leaves my lips looking juicy while keeping them genuinely hydrated for hours. Bonus points for the chunky doe-foot applicator, which makes topping up effortless." - Sapna Rao, Deputy Editor

Available at NYXCOSMETICS.CO.UK

Blur Liner

REFY | £15.30 (was £18)

“I consider myself a lip-liner obsessive and the REFY Blur Liner has completely changed the game for me. The domed applicator blurs as you apply, creating the illusion of a fuller lip in one step. What I love most is the finish – it sits somewhere between a lip liner and a lipstick, giving you that natural-but-juicy look that's almost impossible to achieve otherwise. At just £16, it's a no-brainer.” - Lucia Hawley, Copy & Shopping Associate

Available at REFYBEAUTY.COM

 


Signature Lip Pencil

Morphe | £8

“This Morphe lip pencil has had me in a chokehold since I wore it to last year’s Fashion Awards. I had previously overlooked the importance of a lip pencil in my routine until I found this creamy, easy-to-blend, stays-put product. Now, me and ‘Berry Cola’ are joined at the hi… lip?!” - Billie Bhatia, SL Broadcaster

Available at SEPHORA.CO.UK

3D Hydra Lipgloss

Kiko Cosmetics | £12.99

"I’m very particular about lip gloss and this delivers exactly what I want. Juicy, expensive-looking shine, comfortable wear and enough shades to work with every lip liner in my collection. It’s £12.99 and genuinely rivals glosses that are three times the price." - Rhea Cartwright, Beauty Contributor

Available at KIKOCOSMETICS.COM

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