Product Spotlight: Rare Beauty Soft Pinch Liquid Blush
Product Spotlight: Rare Beauty Soft Pinch Liquid Blush

Product Spotlight: Rare Beauty Soft Pinch Liquid Blush

From its silky formula to the exceptional colour pay-off, there’s a lot to love about Rare Beauty’s Soft Pinch Liquid Blush. A favourite among fans of the brand, its endless 5* reviews speak for themselves, as does the fact it regularly sells out at speed. We share what makes it so popular and how to use it for the softest glow.
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.


The Hype 

First launched as part of Rare Beauty’s first collection in 2022, The Soft Pinch Liquid Blush has quickly become a beauty insider favourite. A viral hit on TikTok, fans love the versatile formula, which can be dialled up or down depending on your desired look. It makes sense given that the brand – founded by Selena Gomez – offers a curated selection of feel-good make-up that’s designed to combat the unrealistic beauty standards of the industry. 

The Formula 

A silky cream, this product feels weightless on the skin – despite its bold pigment. Just remember a little goes a long way. There are ten shades to choose from, all of which are designed to suit a range of skin tones, though our favourite has to be ‘Encourage’. Long lasting and kind to the skin, the formula’s botanical blend of white waterlily, gardenia and lotus work together to soothe and nourish, while the vibrant colour instantly livens up dull winter skin. 

A viral hit on TikTok, FANS LOVE THE VERSATILE FORMULA, which can be dialled up or down depending on your desired look.


How To Use It 

The biggest mistake you can make is going in too heavy-handed. Instead, use the doe foot applicator to dot a small amount on either cheek, before blending out with a fluffy kabuki brush. While it’s easy to work with – even if you do go in with too much product – it is seriously pigmented, so it works best to go in with a light hand, then build it up if you want more.

What Insiders Say

“These went viral a little while ago – but for good reason. They are so easy to use and I love the shade ‘Joy’. You really only need the tiniest bit to make an impact and you can also take a bit of it onto the eyelids.” Saskia Wright, Charlotte Tilbury’s former personal make-up artist 

“A cream or liquid blush instantly lifts your complexion and adds a subtle pop of colour that’s perfect for summer – but also all year round. This one specifically is incredibly versatile, so there’s no need to confine the products to your cheeks – blend it onto your eyelids and lips as well for a soft monochromatic look.” – Ruby Hammer MBE, make-up artist & brand founder

"I am loving these liquid blushers – they leave the skin with a healthy flush of colour that looks so natural. As for the texture, it melts in, giving a seamless finish that never creases. My favourite shades are ‘Joy’ and ‘Happy’." – Louise Seymour, Make-Up Artist

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