The Best Universal Lip Shades, According To The Experts
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The Best Universal Lip Shades, According To The Experts

Finding the perfect universal lip colour isn’t easy but the experts know what works. From the ultimate nude to a high-shine gloss, these are the shades the pros swear by – and why they belong in your make-up bag.

All products on this page have been selected by our editorial team, however we may make commission on some products.

Colour Elixir Lipstick In Toasted Almond

£9.99 | Max Factor

Recommended by: Ashley Dayes, Make-Up Artist

“A true ‘your lips but better’ shade, Max Factor’s 'Toasted Almond' is a bargain. It’s the perfect neutral – not too matte, not too balmy – with a texture that enhances your natural lip colour without overpowering it. It’s great for everyday wear and works with any make-up look.”

Available at BOOTS.COM


Luxuriously Lucent Lip Colour In Kitten Mischief

£27 | Lisa Eldridge

Recommended by: Zoë Taylor, Make-Up Artist & SL Beauty Contributor

“I go through this quickly. The texture’s spot on – not too glossy, not too matte, just a healthy, luminous finish that enhances your natural lip colour. The slight sheerness suits all complexions, creating a flattering nude for light, medium and deep skin tones.”

Available at SPACENK.COM

Plump Ambition Lip Oil In 510 La Nuit Sparkle

£11.99 | L'Oréal Paris

Recommended by: Adeola Gboyega, Make-Up Artist & SL Beauty Contributor

“A hybrid between a gloss and an oil, this L’Oréal Paris pick gives a sheer, juicy splash of colour with subtle shimmer. Lightweight, non-sticky and plumping, it leaves lips looking healthy – with zero tingling. The sparkle adds just the right amount of glamour, perfect for day or night.”

Available at SUPERDRUG.COM


Posh Lipstick In Pout

£37 | Victoria Beckham Beauty

Recommended by: Cher Webb, Make-Up Artist

"This is the perfect soft rose. It mimics the natural pink tone of the lips and glides on with a rich, comforting texture. It also looks incredibly flattering tapped onto the apples of the cheeks for a fresh, monochromatic look.”

Available at VICTORIABECKHAMBEAUTY.COM


Powermatte Lip Pigment In American Woman

£19.60 (was £28) | NARS

Recommended by: Georgia Day, SL Beauty Contributor

“A good daytime nude is hard enough to find but a great evening nude is even trickier. 'American Woman' ticks all the boxes. While it looks quite pink in the tube, on the lips it transforms into a rich, dusty rose-cocoa that pairs effortlessly with any eye look. The liquid lipstick formula is just as impressive – silky, hydrating and long-wearing with a soft, velvety matte finish that stays put all night.”

Available at NARSCOSMETICS.COM

Dior Addict Lipstick In 329 Tie & Dior

£39 | Dior

Recommended by: Sophie Tilley, Make-Up Artist

“This works with every make-up look. It’s comfortable, hydrating and strikes the perfect balance between colour and nourishing shine. The shade itself is a cool-toned pinky-nude with a subtle glimmer (cool-toned nudes are hard to find). Wear it alone or layered over another lip product – it's also refillable and the interchangeable cases are a fun way to switch things up.”

Available at DIOR.COM

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