The Make-Up Hacks Jamie Genevieve Swears By
Image: @VieveMuse
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The Make-Up Hacks Jamie Genevieve Swears By

Make-up artist and Vieve owner Jamie Genevieve has spent years mastering her craft, so who better to share her best tips and tricks? From powder eyeshadow doubling up as liner to the hybrid formulas worth knowing about, these are her favourite beauty hacks.
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Image: @VieveMuse
01

Melt Your Foundation

Less is more when it comes to foundation. My go-to base is one that creates a healthy, second-skin finish. For a quick, effortless look, apply it using the warmth of your fingers to amplify your natural radiance without covering it up. 

02

Try Shadow As Liner

For glam nights out, don’t shy away from soft, smoked liner – it’s such a timeless look. The trick is to use a deep shade of eyeshadow to make it approachable yet striking. 

03

Use Hybrid Formulas

The easiest way to streamline your morning routine is to use products that combine several benefits in one. My favourite multi-tasker right now is Vieve’s Super Skin Nova, which has all the priming brilliance of the original, but in a cushiony, nourishing formula that boosts glow and hydrates.

@VieveMuse

@JamieGenevieve

04

Lean Into Rosy Cheeks

I’m a total blush fanatic – I truly believe a pop of colour on your cheeks can brighten up even the greyest of January days. This gives such a natural, radiant glow that makes my day-to-day feel that bit more special.

05

Choose A High-Shine Lip Balm

The January chill always leaves my lips feeling dry, so Bounce Balm is my current lifesaver. Acting like a lip treatment but delivering the shininess of a gloss, it’s full of hydrating heroes like bakuchiol and ceramides to give you a soft, cushiony pout.

06

Finally, Never Skip Setting Spray

My ultimate hack is to lock everything in place with setting spray. Whether I’m wearing a full face or just a touch, misting it over my face not only helps my make-up stay put but also keeps it looking fresh. 

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