This Cult M·A·C Lipstick Has Relaunched & It’s Bigger & Better Than Ever
This Cult M·A·C Lipstick Has Relaunched & It’s Bigger & Better Than Ever

This Cult M·A·C Lipstick Has Relaunched & It’s Bigger & Better Than Ever

You’d be hard pressed to find a woman who hasn’t had a M.A.C lipstick in their make-up bag at one time or another and now, 40 years since it launched, the brand has revamped its hero core collection with a new look, feel and name. Here’s what you need to know…

Created in partnership with M·A·C COSMETICS

First, A Recap…

Ruby Woo, Velvet Teddy, Mehr… M.A.C is responsible for creating some of the most iconic lipsticks on the market. Long-lasting and with a rich colour payoff, the original Matte Lipstick promised fade-proof wear for up to ten hours.

The New Formula

After 40 years, the brand has revamped its much-loved product to be bigger and better than before. While the classic matte formula was popular back in the day, modern women now want more hybrid, moisturising matte formulas. And so, the brand has introduced M.A.Cximal Silky Matte Lipstick.

With a texture that’s far silkier and more comfortable to wear, the formula gives all-day moisture – featuring a creamy blend of hydrating ingredients including coconut oil and organic cocoa and shea butter to nourish lips and keep them feeling soft and smooth – and yet, the longevity of the product has increased to 12 hours. The packaging and shape have changed, too. Albeit slightly bigger, the look and feel are far more luxurious and the lipstick bullet now features a M·A·C embossed logo. We’ll admit we’re pleased the brand decided to keep the addictive vanilla scent.

Image backstage at Jonathan Cohen, NYFW February 2024 from @MACCOSMETICS. M.A.Cximal Silky Matte Lipstick in Whirl.

The Shades

Available in 40 shades from subtle to bold, there’s something for everyone. While the classic shades are going nowhere, it’s exciting to see a range of new ones joining the line-up, too. In fact, the brand are adding six new shades, with Warm Teddy quickly becoming an online bestseller. As the name suggests, it's a warmer version of the longstanding M·A·C icon, Velvet Teddy, and is a universally flattering nude. If you're keen to try before you buy, we suggest using the ‘TRY IT ON’ feature on the M.A.Cximal Silky Matte Lipstick product page. Plus, to make your final lip look even better, you can create your dream duo by adding one of the brand's Lip Pencils.


It’s worth noting that M·A·C is also celebrating 30 years of M·A·C VIVA GLAM. The lipstick lineup that gives back 100%* now comes in four shades, in the new M.A.Cximal silky matte formula and with a brand-new shade, VIVA EQUALITY. VIVA GLAM has raised £25 million in the UK & Ireland, supporting healthy futures and equal rights for all.



Sapna's Favourite

"Traditionally, I'm a Velvet Teddy girl – it's just one of those shades that flatters, no matter your skin tone. Recently, however, I tried Chili and I love the way it looks on me. It's a subtle red but with a more burnt brown tone to it. It instantly makes you feel a little more put together, so I now wear it for dinners out, filming or just when I need a bit of a pick-me-up."

Becky's Favourite

"When it comes to staying power and rich pigment, you can't beat the new M.A.Cximal Silky Matte Lipstick. I carry 'Honeylove' with me everywhere at the moment. It's a soft, pink shade that's perfect for daytime wear but also balances out a smokey eye at night. I find a good neutral is hard to come by, but this doesn't wash me out, unlike some colours I've tried before."

Use code SHEERLUXE at checkout after adding any of the brand’s M.A.Cximal Silky Matte Lipstick to your cart on to receive a FREE Lip Scrubtious gift in 'Sweet Vanilla'** with your purchase. Plus, get 15% OFF your first order and FREE delivery when you register, sign in or spend £30 at

Shop the M.A.Cximal Silky Matte Lipstick collection here.


*100% of the RRP (less VAT) of the M.A.Cximal Silky Matte VIVA GLAM Lipsticks sales goes to the M·A·C VIVA GLAM Fund which supports organisations that promote healthy futures and
equal rights for all.

**Subject to availability.

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

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