What We Really Think Of This Viral Make-Up Product

Creamy and wearable, the latest drop from Kosas makes a strong case for multitasking products. The Impressionist Multistick is designed for both cheeks and lips, with a soft texture that glides on easily and melts into skin for a soft, blurred finish. Available in seven flattering shades, it creates a pretty, healthy-looking flush, while the formula feels comfortable enough to wear on the lips too. It can be applied over bare skin or foundation, making it the kind of product you can throw in your bag and use whenever your complexion needs a quick lift.

Best of all, it’s so intuitive to use – simply swipe on the apples of your cheeks and tap it in with your fingertips. Or for a more calculated approach, make-up artist Ngozi Edeme recommends layering it high on the cheekbones and blending with a powder puff for a lifted, watercolour effect. “For a fresh monochromatic look, buff the same cheek colour onto the lips with a small brush for a soft, blurred finish,” she advises. “One hack I swear by is underpainting the flush by applying the Impressionist Multistick before your base using a brush for a melted-into-the-skin effect. Another trick is to use the Revealer Concealer to soften and brighten around the edges of the blush, then set it with the Cloud Set Loose Powder to blur shine while maintaining the glow.”