13 Of The Best New Beauty Finds On Instagram

Elemis Superfood Glow Priming Moisturiser, £39 

With its pink packaging and fun-size bottle, this new launch from Elemis is made for Instagram. The prebiotic formula floods skin with hydration, without causing irritation or upsetting the skin’s natural pH balance. Sheer in texture with an illuminating pearly tone, it gives a dewy brightness that looks beautiful worn alone or with your foundation for a believable highlight. A must-try.

Available at JohnLewis.com

Frankie’s Bikinis Glow Mist, £33

Spied on numerous feeds, this blue mist clarifies and boosts skin tone for a luminous finish – be it under or over make-up. Brimming with nutrient-rich ingredients, aloe vera, ginger root extract and hyaluronic acid work together to tone, prime and hydrate. Great for on-the-go and for top-ups throughout the day.

Available at Revolve.com

Gisou Honey Infused Hair Mask by Negin Mirsalehi, £64

Have you ever seen a chicer hair mask? Created for all hair types, it works to repair your hair, while also delivering a deep, conditioning treatment via a honey infused formula. You only need a small amount – this really goes the distance – massaged into towel-dried hair from root to tip. Leave in for five to seven minutes, or longer, depending how parched your hair is, before rinsing out. Use it overnight for extra nourishment and instant softness.

Available at Revolve.com

Groove Scalp Massager 2, £18

This stylish scalp tool is no gimmick. With an in-built vibrator, it delivers a relaxing massage, while also stimulating the scalp’s blood flow – something which is proven to promote better hair growth. It also works to distribute your hair’s natural oils, and in turn, increase shine. Great for those who suffer from scalp sensitivities too, the rubber tips ensure the device works effectively, but gently.

Available at FreePeople.com

Kora Organic Noni Glow Sleeping Mask, £43

Miranda Kerr’s cult brand Kora is regularly spied in chic flat-lays. The latest to appear is their Glow Sleeping Mask, which uses coconut milk to balance out dryness and silver ear mushroom, which physically binds moisture to your skin. Gentle fruit acids from caviar lime also help to brighten, smooth and improve overall tone. In short, it’s a multi-tasking hero – use it as a quick fix or overnight for deeper effects.

Available at CultBeauty.co.uk

Moon Juice Acid Potion, £36.95

Promising to resurface and restore your skin, this exfoliating treatment works to give your complexion a tighter, brighter appearance. You’ll start to see the effects within just a week of use – stick to applying it twice a week as the potent blend of AHAs and BHAs may take time for your skin to adjust to.
 Available at LondonLovesBeauty.com

RE=COMB Recycled Plastic Comb In Marbled Warm, £16

Having discovered this brand on social media, we've been recommending it ever since. Made from recyclable plastic, it features flexible teeth that are gentle on all hair types and help to distribute product evenly – think masks and conditioners – for deeper, nourishing benefits. The print is a bonus.
 Available at GoodHoodStore.com

SUN.DAY London Beyond The Pines Candle, £26

This niche and sophisticated candle brand is an Instagram favourite for a reason. Crafted in small batches in Dalston, they’re not only sustainable, they’re also created using aromatherapy-grade essential oils, so the scent lingers in your living space for hours. Our favourite is ‘Beyond The Pines’ – a warming blend of pine needles, cedarwood and eucalyptus. 
 Available at Trouva.com

Tower 28 Bronzino Illuminating Bronzer, £18

You don’t always need self tan to fake a vacation-like glow. Cue this balm-y bronzer which is full of rich pigment. Added mango butter means the texture is sheer, and can be built up for whatever look you’re trying to achieve. Apply with fingers for the best results, or a buffing brush to help the cream texture sink in. The fine shimmer pigments give you a glossy radiance that stays put for hours.

Available at Revolve.com

UOMA Beauty Boss Gloss Pure Colour Lip Gloss, £19.50

Merging the benefits of a lip gloss with a stain, UOMA’s new formula provides incredible pigment payoff without the sticky sheen. Don’t be put off by how bright they look – they’re lighter on application but can still be layered up for impact. There are eight shades to choose between – from plums to bold reds and dusty nudes, so you there’s something for every skin tone.

Available at CultBeauty.co.uk

Versed Silk Slip Conditioning Tinted Lip Oil, £9.50

We love new brand Versed. Not only do the products come housed in low-waste packaging, their efficacious formulas deliver top results. These new tinted balms have been dubbed ‘oils’ offering a sheer, healthy veil of colour, while vitamin E, jojoba and sesame oils ensure extra nourishment. There are only three shades available, but seeing as they’re suits-all, you won't have trouble finding one that’s right for you.

Available at CultBeauty.co.uk

WISHFUL Honey Balm Jelly Moisturiser, £43

Huda Kattan’s new line Wishful has received rave reviews on Instagram. Designed to be results-driven skincare, it’s full of minimal, yet effective essentials. This jelly moisturiser is a firm favourite, with a bouncy texture that’s both cooling and nourishing. Made with honey, soothing niacinamide and colour-correcting lavender pearls, it hydrates and illuminates, while boosting collagen for a plumper appearance. It’s gentle too, and great for calming any inflammation or red patches when time is at a premium.

Available at CultBeauty.co.uk

Fenty Skin

We’d been looking forward to new skincare from Fenty, and as with all their launches, it’s caused a social media frenzy. Created for those with sensitive skin in mind, but who still want to treat concerns like acne, hyperpigmentation and dry patches, each product has a dual purpose and is suitable for all. Our favourite from the range is the cleanser, which works as a two-in-one wash, breaking down dirt, make-up and excess oil. It’s incredibly gentle, and never leaves your complexion feeling stripped or tight. Another bonus? It's mess-free twist top dispenses just the right amount of formula for an effective cleanse. 

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