20 New Beauty Buys Under £20

20 New Beauty Buys Under £20

Whether it’s affordable skincare you’re after or purse-friendly makeup and haircare, there are plenty of new beauty buys that perform to a high standard without costing the earth. Here are the ones worth trying now…

1. Caudalie Eau De Beaute Elixir, £12

This cult-classic facial spritz has had a makeover. Now available in 30ml, it’s travel-friendly and still provides all the benefits of the original – in a pretty new bottle designed specifically for summer. Perfect for on-the-go and to refresh your makeup.

Available at Caudalie.com

2. Anastasia Beverly Hills Eye Primer, £15

A fan favourite from Anastasia Beverly Hills, this primer melts right in for a translucent base that smooths skin, improves application and boosts colour. It’s also water-resistant so it will last all day long and so will your eye makeup.

Available at CultBeauty.com

3. Avon True Colour Lash Genius Mascara, £7

Using carbon-black pigments and a smart control gel formula, Avon’s latest mascara is essential when you’re going for thick, voluminous lashes. While it delivers on impact, the formula feels flexible, so it never clumps or sits too heavily. Plus, the large brush coats every part of your lashes for optimum inkiness.

Available at Avon.com

4. Tropic Kiss Me Quick Lipsticks, £20

The creamy bullets on these Tropic lipsticks produce the perfect balance of pigment and warmth, with a glossy finish that doesn’t crease or dry the lips out. Our go-to shade? Guavaberry. This rich, vibrant red is more flattering than you’d think and complements a tan perfectly.

Available at TropicSkincare.com

5. Bastide Figue D’Ete Body Wash, £9

With a surprisingly high percentage of fragrance, Bastide’s natural body wash keeps skin smelling and feeling fresh all day long with the comforting scent of figs. It feels incredibly luxe and doesn’t include any chemical-heavy ingredients either. Instead, it uses coconut oils and olive oil to create a silky soft formula.

Available CultBeauty.com

6. Crabtree & Evelyn Buff + Invigorate Body Bar, £13.50

Crabtree & Evelyn has recently revamped its entire range. One of our new favourites is this hardworking body bar. Using bamboo stem, apple fibre and blackcurrant seed oil, it exfoliates skin gently and smells incredible – musky and fruity at the same time. Expect smoother, softer limbs straight away.

Available at Crabtree-Evelyn.co.uk 

7. Blank Canvas F01 Quick Multi-Purpose Brush, £13

If you only have money for one staple brush, make it this do-it-all kabuki. Its densely packed hairs blend liquids, powders and cream foundations seamlessly for a flawless finish.

Available at BlackCanvasCosmetics.com

8. L’Occitane Cleansing Infusions Oil To Milk Facial Make-Up Remover, £19

This oil-cum-milk cleanses gently, removing dirt and grime like a magnet. It’s pH friendly, so your skin stays balanced, clean, soft and supple with no irritation. It’s ophthalmologically tested, meaning it’s safe to use around the eye area with no stinging. 

Available Loccitane.com

9. BECCA Glow Gloss, £18

Packed with ginger, peppermint oil and shea butter, BECCA’s glossy tubes have a cushion-y texture that feels so satisfying to apply. Available in 11 shades, it provides the shine of a traditional lip gloss, but with the rich pigment of a liquid lipstick, so it stays put for hours. We like to dab a little onto the cheeks too for a wet-look flush.

Available at CultBeauty.co.uk

10. Indie Lee Squalane Facial Oil, £14

Using just a single ingredient – olive-derived squalane oil – this is ideal for anyone that’s sceptical of oils. While it hydrates, it also helps to reduce hyper-pigmentation and boost elasticity with a non-comedogenic formula that absorbs almost instantly. It’s non-greasy texture is a huge bonus when it comes to makeup – there’s no stickiness and your base can be applied straight away.

Available at CultBeauty.co.uk

11. COLAB Dry Shampoo Dreamer, £3.49

This is loved by celebrities and industry insiders alike for good reason. It easily extends the life of a blow-dry by a day or two without leaving any ashy residue. It also gives strands a beachy texture we can’t get enough of.

Available at Boots

12. Pixi Retinol Jasmine Cleanser, £18

Featuring a blend of retinol and fruit extracts, this cleanser rids the skin of excess dead cells, sebum and bacteria all at once. Hydrating ingredients like ceramides and jasmine oil combat any irritation from the vitamin A (retinol), making it perfect for daily use.

Available at PixieBeauty.co.uk

13. Stila Magnum XXX Mascara, £19

Stila uses its signature Curl Flex formula in their latest mascara to lift and set lashes for a wide-eye effect. Despite delivering full volume, it feels suprisingly lightweight and flexible, so you won't have any clumping or stickiness build throughout the day. The deep black colour is a win, too, leaving lashes feeling and looking rich and full. 

Available at Stila.co.uk


14. Lano Face Base, £20

Cult brand Lanolips is known for its nourishing lip balms. Now it’s expanded into leave-on face masks. Its latest face base is ideal for taking with you on your next flight, or for using when your skin feels and looks a little grey. Leave on for ten minutes, and let the mint, coffee and glycerine smooth enlarged pores and rehydrate thirsty complexions. 

Available at CultBeauty.co.uk

15. Vita Liberata Self-Tanning Gradual Lotion, £15

Another multi-tasking tanner from Vita Liberata, this gradual option doubles up as a moisturiser. It keeps skin hydrated for up to 72 hours, while boosting a natural tan over four to eight hours. Within days, you’ll have a believable, gradual-glow, minus any harsh chemicals and parabens.

Available at CultBeauty.co.uk

16. Kristin Ess Dry Shampoo, £15

This has to be one of our favourite haircare brands to have launched in 2019. Its dry shampoo uses vitamins and cult ‘zip-up technology’ to strengthen weak hair and protect damaged cuticles, all while soaking up oil with a little added volume.

Available at Boots.com

17. Maui Moisture Body Gelee Pineapple Papaya, £8.99 

The jelly texture of this body lotion brightens tone and fades uneven skin over time, while the aloe and fruit papaya butter deliver intense hydration without a trace of stickiness.

Available at Boots.com

18. Maybelline Dream Urban Cover Foundation, £10.99

Formulated with antioxidants and vitamins E and B3, this skims the skin for coverage that covers imperfections, but never ever affects the texture of your skin. Its own creamy texture means it blends seamlessly.

Available at Boots.com

19. DISCIPLE Geranium Essential Oil, £15

Created for stressed-out skin by psychotherapist and skincare expert Charlotte Ferguson, DISCIPLE’s geranium oil can be added to existing products or applied topically to skin for a calming, anti-inflammatory effect. Dab on your pulse points for full effect.

Available at CultBeauty.com

20.Chāmpo Volumising Shampoo & Conditioner, From £18 

New brand on the block Chāmpo was founded on ancient Ayurvedic principles and uses active botanicals instead of harsh chemicals to keep hair in its best condition. The volumising formula gives limp hair instant fullness and body while strengthening and protecting strands from breakage. We’ve nearly used up both our bottles and plan to stockpile on our next order so we don’t run out again.

Available at ChampoHairCare.com

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily