20 New Beauty Buys Under £20

20 New Beauty Buys Under £20

From hard-working skincare to affordable make-up, the latest beauty buys perform to a high standard without draining your bank balance. We’ve found 20 under £20 worth adding to your basket now…

1. Dr Jart Dermask Vital Hydra Sleeping Mask, £14

We love anything that works while we sleep, and Dr Jart’s latest sleep mask is no exception. Powered by Korean skincare technology and hyaluronic acid, this juicy product locks in extra moisture overnight, as well as boosting the skin’s natural barriers for a dewy, plump complexion come morning.

Available at CultBeauty.co.uk 

2. EOS Lip Balms, £5.35

These natural, moisturising balms soften and hydrate with shea butter, coconut and avocado oils, and with a satisfying silky touch upon application. Great on the go, they’re now available in new flavours and colours. Ideal stocking fillers.

Available at BeautyBay.com

3. Morphe Continuous Setting Mist, £15

A good setting spray is hard to come by, but Morphe’s latest ticks all the right boxes. The lightweight mist leaves an imperceptible veil that keeps make-up on lockdown for hours. The can applicator gives an even, ultra-fine spritz, so you’re never overloading the skin. Expect to see a radiant glow post-use, with skin feeling fresh and hydrated.

Available at CultBeauty.co.uk 

4. NYX Ultimate Edit Petite Eyeshadow Palette, £7

This travel-size palette is ideal for a stocking filler, or anyone that loves their eye make-up. Housing six suits-all shades, it helps you create eye-catching looks for both day and night with ease. The pigment is a bonus, as is the blendability.

Available at CultBeauty.co.uk

5. Sigma Beauty Air Flat Kabuki Brush, £19.50

Everyone needs a kabuki brush for their versatility. They can be used with any product and formula to deliver fuller coverage – just like Sigma’s latest Air Flat Kabuki Brush. Clever design delivers a flawless finish, while the larger head means you can cover bigger surface areas of the skin – think the neck, chest and even the body.

Available at BeautyBay.com

6. Smith & Cult Nail Polishes, £19

Known for their high-shine finishes, Smith & Cult polishes span a wide variety of shades that transform any beauty look into something more luxe and refined. Layer up a glossy top coat after you’ve used your chosen shade for a salon finish. The bottles also make for a talking point on your dresser table.

Available at Net-A-Porter.com

7. Revolution Conceal & Fix Ultimate Coverage Concealer, £7

A great, affordable option, this new cover-up comes in 15 shades and has been designed to give full coverage, in addition to providing you with your usual concealing needs. Laced with salicylic acid, it also helps to keep pores clean, preventing breakouts or dirt from building up.

Available at BeautyBay.com

8. Avène Refreshing Mattifying Fluid, £13.50 (was £18)

Is it a primer? Is it a serum? Does it matter? Avene’s Mattifying Fluid is billed as a ‘flawless skin creator’ and the reality’s not far off. Pressed on with fingers, its gentle, oil-free fluid skims the skin and keeps redness and sensitivity at bay, while vitamin E keeps moisture levels high. Complexions are left with an HD-ready, matte look, so make-up applies seamlessly with no tackiness. Ideal for all skin types but especially those who suffer with irritation or breakouts.

Available at Boots.com

9. Pixi Natural Brow Duo, £15 

Unlike other brow groomers, this double-ended tool allows you to blend and sculpt hairs at the same time for a full, fluffed-up effect. Each end will work to push even the tiniest hairs into place while spreading colour evenly for a fuller finish.

Available at CultBeauty.co.uk

10. Iconic London Sheer Blush, £18

These pigmented liquids have rave reviews for good reason. Pleasing aesthetics aside, their glossy pigment provides a soft wash of colour on both cheeks and lips that looks healthy with a dewy sheen you’ll love – and that’s before you’ve even applied highlighter. Mix together or wear the shades solo for a believable flush.

Available at HarveyNichols.com, £18

11. Playa New Day Hair Mist, £19

Fans frequently refer to this as California cool-girl hair in a bottle. A 3-in-1 formula works to reboot tired hair, set styles in place and keep strands hydrated. Put simply, if you only have cash for one hair styling product, make it this. Scrunch it in with your fingers for effortless texture, or mist it over a messy bun for extra staying power. It’s also got a subtle scent that’s really addictive.

Available at CultBeauty.co.uk

12. Glossier Body Hero Daily Oil Wash, £15

Working to clean, moisturise and scent the body, this oil-to-satin formula is everything you’d want from a body wash and more. The lightweight texture means there’s no residue or greasiness left over post-use, while the heady blend of orange blossom and neroli lingers all day to leave you feeling satisfyingly clean.

Available at Glossier.com

13. Wander Beauty Cushion Sponge, £11

Designed to distribute both liquids and powders, Wander Beauty’s new sponge ensures your make-up application is streak-free and smooth. The handy pointed edge is brilliant for concealing hard-to-reach areas, while the flatter side can be used on both face and body.

Available at Net-A-Porter.com

14. Sister & Co Rosa Bath Soak, £18

Jasmine, rose geranium and almond oil combine in this luxe bath soak for a skin-loving treat. The brand is totally vegan and organic (Soil Association certified) and it's guaranteed to transform your bath into a sublime, spa-worthy experience. 

Available at SisterAndCompany.co.uk

15. Make Beauty Blot Pot – Rouge, £18

This is as much a skin nourisher as a blusher. Packed with vitamins C and E, it keeps skin hydrated while imparting a glossy, pinky hue that feels weightless on your skin. Sweep it across the cheeks for a youthful glow, or pat onto lips for a hint of colour.

Available at Net-A-Porter.com

16. Huda Beauty Lip Contour Pencils, £16

These creamy pencils are so much more than just a lip liner. They’re pigmented enough to be scribbled onto lips and blended with a finger for a full, colourful pout. Available in 18 shades, there’s something for everyone, but we’re loving the rich party red called ‘Festive’ which feels very of the moment. 

Available at CultBeauty.co.uk

17. Rossano Ferretti Parma Intenso Moisturising & Smoothing Mask, £13

Honey, macadamia and avocado oils come together in this thick, creamy formula to coat thirsty strands with moisture. Ideally, you’ll want to leave it on for half an hour, but if you’re in a rush, pop on a plastic shower cap – this will intensify the treatment and speed up results. You can also just use a small amount to tame curly or frizzy hair when time is at a premium.

Available at Net-A-Porter.com 

18. Ohii Soft Glow Highlighter, £14 (was £20)

Urban Outfitters beauty brand Ohii delivers brilliant formulations at affordable prices. Its latest Glow Highlighter is a surefire way to add instant radiance to the skin for a lit-from-within glow. Mix the shades together for extra impact or sweep them on solo for a glossy sheen. It’s designed for the cheeks, but we love it on eyelids too. 

Available at UrbanOutfitters.com

19. Eyeko Rock Out & Lash Out Mascara 

As with most Eyeko products, this curved wand lives up to the hype. Promising longer, curlier, clump-free lashes, it has serious staying power, while the bulkier tip allows you to add depth and length at the inners and outer corners with ease.

Available at BeautyBay.com

20. Madecera Sleeping Mask, £20

Another skincare staple designed to work while you sleep, this Korean treatment softens, brightens and hydrates skin with niacinamide. It also uses ceramides to strengthen the skin and boost collagen for a visibly plumper finish. No wonder it’s so popular and gets consistently rave reviews. 

Available at FreePeople.com

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