5 Of The Best IT Cosmetic Products

5 Of The Best IT Cosmetic Products

IT Cosmetics is a brand deserving of its hype. New launches consistently earn rave reviews and it’s not hard to see why: it works with plastic surgeons and dermatologists to create effective products with a strong focus on skincare. Calling on cutting-edge technology, the brand's cult products brighten and provide a refined texture, without ever feeling cakey. Here are five of our favourites that are worth the splurge…

Your Skin But Better CC+ Cream With SPF 50+, £31

Loved by industry insiders and make-up pros, this cult CC cream hides everything – blotchiness, breakouts and dark patches. No wonder it’s an IT bestseller. It also lends skin an airbrushed finish, yet feels like you’re wearing nothing. The addition of SPF 50 is a big bonus, protecting against daily environmental aggressors including pollution and UV damage. It comes with impressive statistics too: 100% of testers agreed their skin felt more hydrated post-use, while 96% said their skin was softer and smoother.

Available here


Bye Bye Under Eye Concealer, £25 

Available in 12 shades, this full-coverage concealer has been dubbed ‘eight hours of sleep in a tube’ – and for good reason. While it doesn’t physically fake sleep, it does conceal dark circles, redness and uneven tone in just a few sweeps. Packed with anti-ageing peptides and hyaluronic acid, it doubles up as a nourishing under-eye serum, with 79% claiming their skin looked younger. A brilliant, fool-proof product that gives skin luminosity and a plumped-up texture.

Available here


Brow Power, £19

A brilliant brow enhancer, this double-ended hero is loved for its arch-defining powers and staying power. A bestseller and award winner, it’s been designed in a universally flattering taupe shade to suit everyone. Use it in deft upward movements to add depth and mimic the appearance of natural hairs, before brushing the spoolie through for a blended finish. For every pencil sold, IT donates one* to Look Good Feel Better, a charity helping women deal with the appearance-related side effects of cancer with confidence.

Available here

*When brow product needs are met, IT donates other products.


Bye Bye Pores Pressed Powder, £25

Unlike other powders, this bestseller's anti-ageing formula is packed with skin-loving ingredients, so pores never feel clogged or caked. It glides on seamlessly and is imperceptible on the skin to the human eye - apart from the faultless glow it leaves behind. Collagen, antioxidants and peptides work together to help minimise the appearance of pores, while the thin, translucent texture feels weightless on the skin. Great for keeping oiliness at bay, it’s brilliant on the go and doubles up as a blotting powder – genius.

Available here


SuperHero Mascara, £20

We’re yet to find anyone who claims not to like this mascara. Clinical studies showed a 500% increase in volume post-use, while 96% of testers said their lashes looked stretched and more volumised. Providing a full and feathery effect, it delivers maximum impact thanks to the densely packed bristles that grab each lash individually for a more fanned out finish. The nourishing formula is just as impressive; loaded with collagen, biotin and proteins, it conditions as you coat with a silky formula that never feels or looks clumpy. 

Available here

Shop these bestselling products and the rest of the IT Cosmetics range here

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