9 New Mascaras Changing The Beauty Game

9 New Mascaras Changing The Beauty Game

From the latest in Korean beauty technology to new high street wands, keep scrolling to discover the nine recently launched mascaras that are giving seriously impressive results. Trust us, they’re changing the beauty game...
By Terry Lash-Expert Twist Brush, £25
By Terry Lash-Expert Twist Brush, £25

By Terry Lash-Expert Twist Brush, £25

WHY WE RATE IT: The ultimate day-night offering, the genius switch on this mascara will up your lash game in seconds. With two different brushes in one wand and a formula packed with jojoba and avocado, a fuller flutter is just a twist away.
 

NYX Professional Makeup Worth The Hype Mascara, £9
NYX Professional Makeup Worth The Hype Mascara, £9

NYX Professional Makeup Worth The Hype Mascara, £9

WHY WE RATE IT: The latest launch from brand of the moment NYX, this mascara really is worth the hype. Volumising and lengthening in a flash, the buildable formula guarantees a wide-eyed effect. Plus, with change from a tenner what’s not to love?
 

Benefit BADgal Bang Mascara, £21.50
Benefit BADgal Bang Mascara, £21.50

Benefit BADgal Bang Mascara, £21.50

WHY WE RATE IT: Brimming with aero-particles derived from space technology, Benefit’s cult-in-the-making mascara really will leave your lashes bigger and bolder than ever. The innovative bendy brush will coat even the teeniest of lashes too.
 

Buxom Big Tease Plumping Mascara, £18
Buxom Big Tease Plumping Mascara, £18

Buxom Big Tease Plumping Mascara, £18

WHY WE RATE IT: On par with Buxom’s legendary plumping glosses, this mascara delivers serious volume for noticeably longer lashes. We were bowled over with the ultra-black pigment and rate its longevity ten out of ten.
 

Elizabeth Arden Standing Ovation Mascara, £22
Elizabeth Arden Standing Ovation Mascara, £22

Elizabeth Arden Standing Ovation Mascara, £22

WHY WE RATE IT: Packed with marula nut oil and antioxidant-rich panthenol, this ultra-nourishing formula is ideal for those looking to grow their lashes. The supersized brush promises show-stopping results to boot.
 

MAC False Lashes Extreme Black, £12
MAC False Lashes Extreme Black, £12

MAC False Lashes Extreme Black, £12

WHY WE RATE IT: Intensely inky, this lightweight mousse-like formula creates the illusion of lash extensions with none of the faff. Like your lashes to make a statement? Look no further.
 

Iconic London BOOM LASH Mascara, £20
Iconic London BOOM LASH Mascara, £20

Iconic London BOOM LASH Mascara, £20

WHY WE RATE IT: ICONIC London’s first-ever mascara was certainly worth the wait – the flexible comb plumps lashes as well as lengthening and lifting them for a fuller lashline. The ultra-black formula has even been supercharged with colour boosters to brighten sleep-deprived eyes. 
 

Estelle & Thild BioMineral Volume Mascara, £21
Estelle & Thild BioMineral Volume Mascara, £21

Estelle & Thild BioMineral Volume Mascara, £21

WHY WE RATE IT: With its organic credentials, Estelle & Thild’s high-impact mascara is one to try if you’re looking to cut back on your toxic load. The quick-dry formula leaves lashes looking deeply black and smudge-free for hours.
 

Eyeko Yoga Waterproof Mascara, £19
Eyeko Yoga Waterproof Mascara, £19

Eyeko Yoga Waterproof Mascara, £19

WHY WE RATE IT: This Korean-made waterproof formula is infused with matcha, botanical extracts and vitamin E for an antioxidant boost. Guaranteeing lift and curl, it’s no wonder the beauty world’s gone mad for Eyeko’s latest launch.
 

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